Transcend

Transcend is a platform for managing and enforcing how customer data is used across enterprise systems. It is designed to help organizations answer a key question in real time: “Can this data be used?” across AI, personalization, analytics, and other data-driven initiatives.

Transcend embeds data use permissions, including consent, preferences, and business rules, directly into the systems that collect and process data. This creates a centralized and enforceable source of truth, ensuring that data is used consistently across applications, regions, and use cases.

Key capabilities:

• Consent and preference management across digital properties
• Automation of data subject requests, including access, deletion, and opt-outs
• Data discovery and classification across distributed systems
• Real-time policy enforcement across data pipelines and applications
• Integration with existing infrastructure through a wide range of connectors
  
  

Business impact:

• Reduced manual effort by automating compliance-related workflows
• Improved data accuracy and consistency across systems
• Faster execution of AI and personalization initiatives
• Support for compliant data use at scale across the organization
  
  

Transcend is headquartered in the San Francisco Bay Area.