Iterable

Score8.8 out of 10

212 Reviews and Ratings

What is Iterable?

Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.

Categories & Use Cases

WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 8.2
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 7.9
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.7

Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 7.7
Custom reports
Users can create custom reports.
Category average: 7.3
Integration with Microsoft Dynamics CRM
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 7.7

Uldis Tīfenbergs View profile

Lifecycle Marketing Lead in Marketing at Printful Inc (1001-5000 employees employees)

Use Cases and Deployment Scope

Iterable is our omnichannel automation platform that serves various team needs across strategic segments. It addresses the need to orchestrate multiple channels without conflicts and personalise these messages. This delivers optimal UX for our clients and allows us to maintain high messaging quality without burning channels or rendering them ineffective.

Pros

Personalization of the messages sent via Iterable.
Multi language management.
Improving workflow for teams operating with Iterable reducing resources spent.
Reduces the need of developer resources.
orchestrating omni channel marketing.

Cons

In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.

Return on Investment

Time to market has decreased by multiple days, and resources spent to launch initiatives have decreased compared to various alternatives.
Multiple initiatives that deliver positive ROI have been launched, which couldn't be done on the previous sendout platform, thanks to Handlebar templating language, the data catalog function, and iterable CS resources.

Alternatives Considered

Customer.io, Klaviyo, Braze and Intuit Mailchimp

Other Software Used

Amplitude Analytics, Looker Studio, Twilio SendGrid

Verified User

Team Lead in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

We use Iterable for email, in-app and for coaches and athletes for B2B2C communication, marketing and onboarding. We use it across multiple brands.

Pros

Audience segmentation
Content building and customization
Ease of use

Cons

Customer support knowledge
Media organization
Data review and analytics

Return on Investment

Upsell
B2B conversions
trial engagement

Alternatives Considered

Klaviyo and HubSpot CRM

Other Software Used

Email on Acid, Snowflake

Karen W. Euler View profile

Marketing Manager in Marketing at OneVision Resources (51-200 employees employees)

Use Cases and Deployment Scope

As marketing manager at OneVision Resources (6/22-6/24), I was a power user of Iterable, activating it to send upwards of 30,000 emails per month for welcome sequences and full client lifecycle support. We used it to prevent churn, to keep the clients of our partners aware of additional services, etc.

Pros

Extremely friendly interface that makes work pleasant daily (power) users
Fantastic customer account managers and client support
Up-to-date uses of AI balanced with creative tools for marketers

Cons

It's hard to think of any down sides ...
Anything that is missing usually gets routed to the Product department at Iterable, where it is seriously considered (as I have seen in customer roundtables to which I've been invited)

Return on Investment

Using Iterable played a significant role in our 10x growth in a period of months, during which we pivoted the product
My CEO calculated a lifetime customer value of $11m over the 2 years that I used Iterable

Alternatives Considered

ActiveCampaign

Other Software Used

Unbounce, Notion, Intuit Mailchimp

Jacob Defren

Marketing Specialist in Marketing at Life Time, inc. (10,001+ employees employees)

Use Cases and Deployment Scope

Iterable is used in my organization as the primary means of transactional, blast, triggered, ad hoc, communication, marketing and messaging to our leads, former members and current customer member base. We use several domains to send from with retail, and in center. Our use case is to provide relevant, timely and personalized information on upcoming products, promotions, information and transactional membership information for our 1 million plus members across the Americas.

Pros

Building emails
Selecting audiences
Creating journies
Highly engaged messaging
Timely and relevant content
Understanding when to send purchase information
Understanding send frequency

Cons

Removing bad emails
Increasing sender reputation
Offloading projects to automation
Minimizing space for cleaning up unsused data

Return on Investment

We've had a slight decrease in overall CTR
Seen a significant increase in retail revenue YoY, 100% increase
We've seen a 60% increase in classes reserved via email

Alternatives Considered

Salesforce Marketing Cloud, Intuit Mailchimp, Playable and Movable Ink

Other Software Used

Movable Ink, Playable, Snowflake

Verified User

Manager in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

We use Iterable to communicate with our customers via marketing messages, transactional messages, and SMS. We find the flexibility to implement the solution that fits the needs of the message, personalization, or multi-step workflow is much greater with Iterable than with our previous email platform.

Pros

Iterable's customer support, both through the account manager and their live chat and email responses, is great.
The flexibility with third-party integrations made getting our project off the ground fairly simple.
The handlebar logic that can be used within the templates was much easier to understand than on some other platforms.

Cons

The SMS integration with Twilio is confusing at times, and without direct access to an SMS management interface is limiting.

Return on Investment

This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI.
The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go!

Alternatives Considered

Braze, Klaviyo and Adobe Marketing Cloud

Salesforce Marketing Cloud Email Studio, on marketing cloud

Klaviyo

Customer.io

Braze

Iterable

What is Iterable?

Categories & Use Cases

Key Features

Top Performing Features

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Areas for Improvement

Standard reports

Custom reports

Integration with Microsoft Dynamics CRM

Reviews

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Other Software Used

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Other Software Used

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