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Iterable

Score8.3 out of 10

234 Reviews and Ratings

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What is Iterable?

Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.

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Categories & Use Cases

Videos

Iterable Key Features

Learn about the best (and worst!) features Iterable has to offer, as determined by TrustRadius' reviewers.
Based on 234 ratings of Iterable's features
View all Iterable features

Top Performing Features

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 8.2

  • Dynamic content

    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

    Category average: 7.9

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

    Category average: 7.7

Areas for Improvement

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

    Category average: 7.6

  • Custom reports

    Users can create custom reports.

    Category average: 7.2

  • Integration with Microsoft Dynamics CRM

    The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

    Category average: 7.7

Who Buys & Uses Iterable

Iterable Reviews

What users are saying about Iterable.
View all Iterable reviews

Pros

  • Sophisticated audience segmentation with visual logic and speed.
  • Intuitive, clear, and user-friendly interface.
  • Flexible and innovative multi-channel journey builder.

Cons

  • Difficulties with reporting, conversion attribution, and multi-currency handling.
  • Limitations in the drag-and-drop content builder.
  • Challenges with HTML building and editor flexibility.

Scalability with Marketing autonomy.

Incentivized
María Fernanda Carbajal SpessotView profile
CRM Manager in Marketing at Stayforlong (51-200 employees employees)

Use Cases and Deployment Scope

Scalability and Global Localization: We currently operate in 40 markets and across 32 languages. Managing this level of localization complexity used to be a massive challenge, but Iterable makes it seamless. Thanks to its powerful Catalogs feature and the flexible logic of Handlebars, we have been able to centralize and automate our localization process. This allows us to inject hyper-personalized, dynamic content at scale without endlessly duplicating templates. Marketing Team Empowerment: The impact on our agility has been incredible. We have gained 80% autonomy for our marketing team. The platform is intuitive and robust enough that the team can easily create complex audience segmentations and build workflow automations (Journeys) on their own, without constantly relying on engineering or technical support. Business Growth: The ultimate result of this independence and ability to scale? We have grown the revenue of our CRM channel exponentially. We can iterate quickly, reach the right user in the correct language, and optimize our conversions in record time.

Pros

  • Localization: we use Catalogs + Handlebars logic to personalize content across 40 locales, increasing CTR by +34% YoY since 2020.
  • Real-time data using Custom events + Datafeeds: in the travel industry, timing is key. Thanks to these features, we can show the specific offer we have available as soon as we receive it.
  • Personalization: thanks to Handlebars + Custom events, we can personalize communications to reflect our users' data and behavior and offer the specific product they are looking for.

Cons

  • Adapting the library to the latest version of Android apps, cause we have been having some troubles with Push Notifications.

Return on Investment

  • Increase CTR +34% YoY since 2020.
  • Increase +190% os CRM channels' revenue.
  • Gain back 80% of our Marketing team autonomy from the Dev team.

Alternatives Considered

Mailchimp Transactional Email (Mandrill), Salesforce Agentforce Marketing and ActiveCampaign

Other Software Used

Looker, Atlassian Confluence, Atlassian Jira

Robust Omnichannel platform with advanced personalization.

Incentivized
Uldis TīfenbergsView profile
Lifecycle Marketing Lead in Marketing at Printful Inc (1001-5000 employees employees)

Use Cases and Deployment Scope

Iterable is our omnichannel automation platform that serves various team needs across strategic segments. It addresses the need to orchestrate multiple channels without conflicts and personalise these messages. This delivers optimal UX for our clients and allows us to maintain high messaging quality without burning channels or rendering them ineffective.

Pros

  • Personalization of the messages sent via Iterable.
  • Multi language management.
  • Improving workflow for teams operating with Iterable reducing resources spent.
  • Reduces the need of developer resources.
  • orchestrating omni channel marketing.

Cons

  • In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
  • Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.

Return on Investment

  • Time to market has decreased by multiple days, and resources spent to launch initiatives have decreased compared to various alternatives.
  • Multiple initiatives that deliver positive ROI have been launched, which couldn't be done on the previous sendout platform, thanks to Handlebar templating language, the data catalog function, and iterable CS resources.

Alternatives Considered

Customer.io, Klaviyo, Braze and Intuit Mailchimp

Other Software Used

Amplitude Analytics, Looker Studio, Twilio SendGrid

Most incredible UI for a CRM tool one of the best ESPs out there

Incentivized
Farrukh ZafarView profile
Global Lifecycle Marketing Lead in Marketing at Wolt, DoorDash (10,001+ employees employees)

Use Cases and Deployment Scope

We use Iterable to send CRM across 30+ countries across Europe. This serves as an important channel that brings in hundreds of millions of incremental GOV for the business every quarter by activating, reactivating and preventing churn for respective consumer cohorts.

Pros

  • Beautiful, intuitive UI for CRM marketers
  • Easy to use reporting suite
  • Game-changing add to list feature that competitors like Braze lack

Cons

  • Major area is reliability for large scale volume. Time and time again, Iterable has shown downtime as well as issues at times of scaled load that would result in sends to be super delayed for recipients

Return on Investment

  • With well-measured holdout groups, we can safely report hundreds of millions of incremental GOV through Iterable / our CRM channels

Alternatives Considered

Braze, Adobe Marketo Engage and Klaviyo

Other Software Used

Hightouch

Brilliant platform

Incentivized
Katie NewnhamView profile
Senior CRM manager in Marketing at Bark (51-200 employees employees)

Use Cases and Deployment Scope

CRM activities
Email sends
Push, SMS and WhatsApp
Converting users
Interacting with customers
Improving revenue
Promoting offers and product updates

Pros

  • Multichannel journeys
  • Segmentation
  • Email design variations e.g. drag and drop, html

Cons

  • Reporting and dashboards
  • Integrating other platforms into the tool

Return on Investment

  • Iterable has helped us scale all of our customer flows for the best part of a decade, the journeys are so quick and easy to set up that we have massively improved the way in which we can automate communications with customers
  • Iterable has helped us AB test to (in some cases) double and triple revenue through new designs, segmentation and dynamic logic
  • Iterable has helped us launch new products and set up triggers to communicate with customers immediately after their actions

Alternatives Considered

Braze, Intuit Mailchimp and Salesforce Marketing Cloud Social Studio (discontinued)

Other Software Used

Tableau Cloud, Miro, Figma

So far so good

Incentivized
Faye ReidView profile
CRM Manager in Marketing at Pion (201-500 employees employees)

Use Cases and Deployment Scope

We have recently migrated over to Iterable within the last 4 weeks. We were previously with customer.io. We send high volume emails to our audiences. The product helps us address engagement/volume correlations by using best different features such as the recommendation model, priority push notifications and send time optimisation for our non-UK users.

Pros

  • Segmentation is easy to use
  • Experiments based on goals
  • Recommendation model

Cons

  • New release emails to keep us in the loop
  • video based help guides

Return on Investment

  • Not yet confirmed as just migrated

Alternatives Considered

Klaviyo and Customer.io

Other Software Used

Asana

Iterable Alternatives

Products similar to Iterable that may also meet your needs.
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Salesforce Marketing Cloud Email Studio, on marketing cloud
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Braze
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