Two Minute Reports

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What is Two Minute Reports?

Two Minute Reports is a data extraction and reporting platform designed for Marketing Analytics and Business Intelligence (BI). The system aggregates performance metrics across pay-per-click (PPC) advertising, search engine optimization (SEO), social media, and e-commerce data sources into unified reporting dashboards.

Key Capabilities

Multi-Source Data Integration: Connects with 30+ external advertising and marketing platforms to extract campaign performance, expenditure, and web metrics.
Automated Dashboarding: Provides automated visual reporting dashboards for tracking campaign milestones, budget allocations, and key performance indicators.
Custom Metric Definitions: Enables administrators to construct custom formulas and tailored metrics aligned with specific organizational goals.
Scheduled Summary Distribution: Automates the generation and scheduled dispatch of recurring performance summaries to stakeholders.

Audience & Use Cases

Audience: Digital marketers, marketing agencies, freelance consultants, and data analysts.
Use Case: Consolidating multi-channel campaign data to monitor performance trends, evaluate budget utilization, and streamline client or executive reporting.

Technical Specifications

Supported Integrations: 30+ data connectors (including PPC, SEO, social media, and e-commerce platforms).
Deployment Model: Cloud-hosted software-as-a-service (SaaS).
Vendor Claims: According to the vendor, the platform is used by over 4,000 active accounts.