UpRival

UpRival is an ad serving and tracking platform designed to assist advertisers, publishers, and ad networks in managing and optimizing their digital advertising campaigns. According to the vendor, UpRival offers a range of features and tools suitable for businesses of various sizes. This versatile platform is utilized by advertising agencies, digital marketers, publishers, media buying agencies, and e-commerce companies to maximize ad performance and revenue.

Key Features

Placement Sizes: UpRival allows users to define the width and height of their ad or banner placements, aiming for optimal display across different devices.

Profile Templates: According to the vendor, UpRival provides profile templates that enable users to save predefined targeting parameters, potentially saving time and effort during campaign setup.

Publisher: UpRival caters to various types of publishers, including website owners, bloggers, and advertisers with their own sales or landing pages. The vendor states that integration with traffic sources such as DSPs and Ad Exchanges is supported.

QPS (Queries Per Second): UpRival offers the ability for Demand Partners to set query limits for RTB endpoints and traffic sets, allowing for better management of bid request traffic volume.

Query String: UpRival supports the use of query strings in ad tags, which the vendor claims allows the addition of SubID variables to track user-defined variables.

Real-time bidding (RTB): According to the vendor, UpRival enables real-time bidding, where advertising inventory is bought and sold on a per-impression basis through programmatic instantaneous auctions.

Real-Time Guaranteed (RTG): UpRival supports Real-Time Guaranteed deals, which, as claimed by the vendor, allow buyers and publishers to commit to flexible guarantees for inventory purchases and target specific audiences.

Referring Domain (Referring Page): UpRival tracks the web page that a visitor was viewing before clicking on a hyperlink, providing advertisers with insights into the source of traffic and the ability to optimize their campaigns accordingly.

Remnant Inventory: UpRival provides support for selling and managing remnant inventory, allowing publishers to monetize unsold ad space, as stated by the vendor.

Revenue: UpRival tracks and provides insights into total income generated from advertising campaigns, ensuring accurate reporting and analysis of revenue, according to the vendor.