#1 most frequent
United States of America
58.0%380 installations of 655
What is Veeva CRM?
Veeva CRM is an enterprise customer relationship management application for pharmaceutical, biotech, consumer health, and animal health companies. CRM supports field sales and medical teams, including primary care, specialty care, key accounts, retail sales, and medical science liaisons.
Categories & Use Cases
Top Performing Features
Customer data management / contact management
The software acts as a single source for all customer data and enables users to access that data efficiently.
Category average: 8.6
Integration with email client (e.g., Outlook or Gmail)
Users can perform tasks within their inbox, such as logging emails, creating contacts, and creating events.
Category average: 8.3
Contract management
Users can manage contracts, with features such as digital signatures, automated alerts, invoicing, and automated workflow for contract review and approvals.
Category average: 7.9
Areas for Improvement
Social data
The software can integrate data and conversation histories from customers’ social profiles. This may also involve enhanced listening features such as sentiment tracking.
Category average: 7.9
Territory management
Users can defines salesperson territories based on customer or market characteristics.
Category average: 7.4
Custom objects
Users can create custom record types that allow them to store information unique to their organization, and link them to standard and other custom objects.
Category average: 8.2
Who Buys & Uses Veeva CRM
#2 most frequent
India
6.1%40 installations of 655
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
6.1%40 installations of 655
Veeva CRM - End User View
Use Cases and Deployment Scope
We use Veeva CRM in a US-based Pharma organization. We use the CRM tool to connect with Medical Reps, Sales Executives, and the planning teams. They use the application for strategic sales planning using its dashboard.
Pros
- Commercial Cloud
- Sunrise UI
- Multi device support from browser, iOS devices
Cons
- Closed Loop Marketing
- Inventory Monitoring
- Order Management
Return on Investment
- Veeva CRM provides more precise and effective customer engagement which makes the organization/project management to well plan the interactions and deliver better customer experiences.
Alternatives Considered
Salesforce CMS
Other Software Used
Salesforce CMS
Veeva CRM for pharma companies
Pros
- Good iPad version of the product - easy to install, navigate and synchronise (virtually real time, unlike some other solutions out there)
- As Veeva CRM has been pretty much de facto pharmaceutical CRM, there are many 3rd party solutions that integrate well with Veeva
- It's built of Salesforce platform, which may not offer the prettiest of the UIs out there but it is pretty robust.
Cons
- The UI is a bit outdated and the system is somewhat lacking flexibility overall
- The reporting functionalities are very limited - it's great to gather data but a 3rd party solution is needed to get some meaning out of it
- Pricing. Veeva are big and therefore not that flexible. This does not make them the most small/midsize customer friendly
Return on Investment
- Oftentimes it is the field sales force that heavily influence the choice of the CRM solution. It appears that many of our field sales force prefer Veeva. Happy reps = more actively used CRM = clearer understanding of the reps' activities.
- Veeva offer 2 implementation versions - out of the box implementation (around 6-8 weeks to install) and 'all singing, all dancing' implementation (based on the length of your specific string). You can pick one and therefore influence your ROI accordingly.
- Again, as Veeva CRM is pretty much a de facto CRM solution, this is good for scalability if/when rolling it out across multiple regions/branches
Alternatives Considered
Salesforce.com
Other Software Used
ServiceNow, Hornbill Supportworks ITSM, Changepoint
Veeva CRM Review
Pros
- Easily accessible with any devices such as ipads, iphones and desktop
- Data mining - system provides insightful information to users which are targeted for each customer
- Increases productivity of field staffs
Cons
- There is no offline version of the app so it is hard for field staffs to access where internet connectivity is not strong
- Can be expensive specially for a smaller company as it is based on SAAS platform
Return on Investment
- The system has allowed our field staff to be more efficient
- Target marketing based on the data analytics
Alternatives Considered
HubSpot CRM
Other Software Used
Clio, HubSpot CRM
Veeva Medical
Pros
- iPad views are easy to navigate
- Sharing of media within platform helps keep record of what materials were used in the interactions
- Data extraction via API is easy
Cons
- Configuration flexibility specific to Medical continues to be a challenge to differentiate from Commercial
- Standardization of permissions and customization across teams
- Pricing
Return on Investment
- Credible activity reports to share with other stakeholders
- Tracking strategic relationship management against goals of team
- Feedback from field easily captured to bring insights back into company
Alternatives Considered
Salesforce.com