Veeva CRM for pharma companies
March 22, 2018
Veeva CRM for pharma companies
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Veeva CRM
A number of companies I support use Veeva CRM predominantly to capture pharma reps' activities - interactions between field based team members and healthcare professionals, such as GPs, nurses and Key Opinion Leaders. The outcome of those interactions is recorded in the systems, and an external solution is used to run reports and analyse the findings. Veeva CRM is also used to capture product discounts, as well as for territory alignment.
- Good iPad version of the product - easy to install, navigate and synchronise (virtually real time, unlike some other solutions out there)
- As Veeva CRM has been pretty much de facto pharmaceutical CRM, there are many 3rd party solutions that integrate well with Veeva
- It's built of Salesforce platform, which may not offer the prettiest of the UIs out there but it is pretty robust.
- The UI is a bit outdated and the system is somewhat lacking flexibility overall
- The reporting functionalities are very limited - it's great to gather data but a 3rd party solution is needed to get some meaning out of it
- Pricing. Veeva are big and therefore not that flexible. This does not make them the most small/midsize customer friendly
- Oftentimes it is the field sales force that heavily influence the choice of the CRM solution. It appears that many of our field sales force prefer Veeva. Happy reps = more actively used CRM = clearer understanding of the reps' activities.
- Veeva offer 2 implementation versions - out of the box implementation (around 6-8 weeks to install) and 'all singing, all dancing' implementation (based on the length of your specific string). You can pick one and therefore influence your ROI accordingly.
- Again, as Veeva CRM is pretty much a de facto CRM solution, this is good for scalability if/when rolling it out across multiple regions/branches
As Veeva CRM is built on Salesforce' platform, both solutions have rather similar look, feel and offered set of functionalities. Veeva CRM is geared up specifically for the pharmaceutical industry - to my understanding, there is an agreement between the companies, preventing Salesforce.com from stepping into the pharma market. So if you are familiar with the Salesforce.com experience - from the solution to their implementation, training and support approaches - you can expect similar from Veeva (CRM).