Item: Veeva CRM
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Veeva CRM is used by our marketing team to record discussion they have with the Doctors, nurses and other staff members at the clinic/hospitals. The system is also used by the clinical research/medical affairs team to review the discussion the marketing team had with the investigators. The system allows the field team to abide the healthcare regulations such as 21 CFR Part 11.

Pros and Cons

Easily accessible with any devices such as ipads, iphones and desktop
Data mining - system provides insightful information to users which are targeted for each customer
Increases productivity of field staffs

There is no offline version of the app so it is hard for field staffs to access where internet connectivity is not strong
Can be expensive specially for a smaller company as it is based on SAAS platform

Return on Investment

The system has allowed our field staff to be more efficient
Target marketing based on the data analytics

Alternatives Considered

HubSpot CRM

Veeva CRM is solely targeting life sciences industry so they understand all the regulation and compliance related to this industry. As Veeva has other platforms for pharma industry mainly in R&D section so Veeva understands the importance of making sure that their software is compliant with all the regulations. Veeva CRM has the flexibility to be customized based on your needs

Other Software Used

Clio, HubSpot CRM

Likelihood to Recommend

Veeva CRM can be customized based on your company needs so while implementing the system teams should define what they want to do with the system. As such the application is well suited for companies who are well established and know what they are looking for their marketing team. The system saves a lot of time for the field monitors and allows them to target their customers in a more customized manner.

Veeva CRM Review

Overall Satisfaction with Veeva CRM