Veeva CRM Review
April 18, 2018
Veeva CRM Review
Score 9 out of 10
Overall Satisfaction with Veeva CRM
Veeva CRM is used by our marketing team to record discussion they have with the Doctors, nurses and other staff members at the clinic/hospitals. The system is also used by the clinical research/medical affairs team to review the discussion the marketing team had with the investigators. The system allows the field team to abide the healthcare regulations such as 21 CFR Part 11.
- Easily accessible with any devices such as ipads, iphones and desktop
- Data mining - system provides insightful information to users which are targeted for each customer
- Increases productivity of field staffs
- There is no offline version of the app so it is hard for field staffs to access where internet connectivity is not strong
- Can be expensive specially for a smaller company as it is based on SAAS platform
- The system has allowed our field staff to be more efficient
- Target marketing based on the data analytics
Veeva CRM is solely targeting life sciences industry so they understand all the regulation and compliance related to this industry. As Veeva has other platforms for pharma industry mainly in R&D section so Veeva understands the importance of making sure that their software is compliant with all the regulations. Veeva CRM has the flexibility to be customized based on your needs
Veeva CRM can be customized based on your company needs so while implementing the system teams should define what they want to do with the system. As such the application is well suited for companies who are well established and know what they are looking for their marketing team. The system saves a lot of time for the field monitors and allows them to target their customers in a more customized manner.