Wingify Customer Engagement Suite (formerly PushCrew)

Score10 out of 10

23 Reviews and Ratings

What is Wingify Customer Engagement Suite (formerly PushCrew)?

Wingify Customer Engagement Suite (formerly PushCrew) features audience segmentation, smart triggered campaigns, multi-website support, custom images, and cart abandonment. Its push notification platform supports notifications for a variety of situations, such as a connected call-to-action (CTAs), timed notifications, segmenting tools to personalize notifications based on various parameters (e.g. location, device, browser), and API to satisfy customization needs or set up more complex push notifications, with requisite consulting and support for tackling more challenging scenarios.

Categories & Use Cases

John Segovia View profile

Business Owner in Corporate at 360 Precision Cleaning (11-50 employees)

Pros

Easy Setup/ Installation of Push Notifications for your Blog
Easy customization of notifications, and scheduling of automated notification series messaging
Pricing is fair considering the amount of functionality offered, and the potential ROI for sites with large followings
Easy to understand user interface

Cons

Easier time customizing messaging using short codes
Smoother design of popup notification so it does not look so generic and system generated
a/b testing for push notification popup styles

Return on Investment

Average +16.7% CTR with my RSS Feed to Push Notifications
While PushCrew has helped me solve my RSS Feed to Push Notification issue, I am still perfecting my messaging to increase the number of users who allow me to send them push notifications.
The basic package is kind of pricey for newer websites. The free tier is a nice way to help new sites get established then pay for your advanced features.

Adam King View profile

Marketing Web Developer in Marketing at EventMobi (51-200 employees)

Pros

Easy-to-use admin system; even non-technical team members could understand what to do without training.
Flexibility of configuration and visual previews of what the alert experience would be like made it easy explain options before implementation
Segment system and API gave us enough control to serve notifications in the right language, which was important for our multi-lingual website

Cons

Would've liked more options for the two-step opt-in or "soft push" UI. We ended up not using it due to the extra work it would've taken to get it to look and work the way we wanted from a design/UX perspective
The billing system isn't inside the admin interface, which led to some confusion when we were switching administrators
Built in workflow for setting up multi-lingual sites would be a boon to companies marketing in more than one language

Return on Investment

We saw surprisingly high subscription rates when we launched push notifications on our site using PushCrew, and it's been consistently building since then.
Engagement is fairly high on push notifications we send out, ranging between 2-11%
Put in the mix with our other outreach mechanisms, push notifications has been a strong performer that requires very little effort on the part of our team

Eugen Takacs View profile

IT manager in Information Technology at DrNatura Europe (11-50 employees)

Pros

Easy, guided setup.
Easy implementation.
User friendly.
You're able to make your changes very fast, apply them and you're ready!
The customer service is great, had a question after migrating to HTTPS, they provided fast and very accurate help, how to make it use on migrated site.
Supports mobile devices.

Cons

There's a little bit missing on the multi-language admin panel, only English is available, and not all of our brand managers speak English well.

Return on Investment

Not calculated yet, we are in process of refactoring measurements on our sites.

Sasha Pavlovic View profile

Owner in Information Technology at Priority Marketing (1-10 employees)

Pros

It easily allows distributing marketing information across registered users.
It is very easy to use.
It requires little or no knowledge (learning curve).
It gives us yet another angle to approach customer contact.

Cons

A "prettier" interface.
So many websites are now using the same methodology, so it has the risk of being "lost" in the crowd.
Because many websites are using the same type of system, it is starting to become an annoying factor when visiting websites, not unlike popups.

Return on Investment

I have no data on that since the company that this was implemented for has since folded.
It would have been a very good thing to increase sales if we had the chance to actually use it more, but we shut the site down...
The more things we could add to our marketing mix (especially low cost ones) the better off we would be.

Brian Serup View profile

Chief Marketing Officer in Marketing at RoyalCasino (51-200 employees)

Pros

Strong personalisation options through both the interface + directly through the API.
Automated segmentation based on website triggers (cookies, events) or other subscriber values.
Good visual tools to further tailor the messages to each subscriber.
Very good and direct support, both technical and commercial.

Cons

It would be great to include iPhones in the push channel, but this depends on Apple allowing it.
The push notification previews are not always accurate when compared to what is actually delivered on devices, so pre-send testing is necessary.

Return on Investment

After our initial test period, we have seen good ROI on our purchase of PushCrew through increased player activity.
PushCrew has also shown very effective in re-activating "dormant" players.

Wingify Customer Engagement Suite (formerly PushCrew)

What is Wingify Customer Engagement Suite (formerly PushCrew)?

Categories & Use Cases