A Tool for the Tech-Savvy Team Lacking a Developer
Use Cases and Deployment Scope
We built and managed a website via Wix, extensively using their blog features and email marketing. The website builder is fairly manageable for people looking for a drag-and-drop experience, offering more detailed customization if desired. The blog offers some reporting -- though not all the analytics we'd like -- and there's some automation available with the email marketing systems.
Pros
- Customization
- Blog Analytics
- Simple Websites
Cons
- Integrations
- Forms and Pop-Ups
- Support
Likelihood to Recommend
I might recommend Wix to someone who wants to create a website if they are tech-savvy but not a developer. It's got plenty of drag-and-drop features, but you can easily get caught up in the weeds customizing and should have some knowledge of how widgets and websites work in order to use it very well. Or, if you don't have a lot of opinions on how your website should work or specific needs, just use one of their templates and be done with it.
The blog features are easy to use, and they offer help with SEO and analytics -- which are really nice. I'd recommend it for content marketing.
Some things have caused frustration, like integrating forms onto our blog posts, using their bookings feature, or using automations in a way that integrates well with our team's systems. We've found Wix's integrations to be more limited than we originally hoped. We've been researching adding a developer to our team and switching to Wordpress so that we can enhance our company's online presence and processes.
