Website Builder Software

Website Builder Software Overview

Website builder software enables businesses, individuals, and organizations to create websites without the need for in-depth website development expertise. Website builder software offers an array of features that are employed, depending on the scope and intention of the website.

Design and coding tools, templates, along with integrated content management, eCommerce, social media, and SEO functionality make it easy to quickly build a full-featured website. This software can build sites ranging from basic individual sites to eCommerce and multi-media sites. The tools they provide facilitate website updates and maintenance.

Website builder software overlaps with Website Hosting Services, as vendors often offer both services. Domain name registration and hosting are usually supported.

Enterprise-level sites may require more robust architecture than many website builder tools provide. However, this software can be utilized to great advantage by small to midsize businesses and individuals.

AI-powered website builder software will recommend a website layout and design based upon the industry and customer targeted by the website. Chatbots are increasingly being deployed to assist users during the website build process.

Top Rated Website Builder Products

Website Builder Products

(1-25 of 57) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Mailchimp
Customer Verified
Top Rated

MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.

Key Features

  • Email deliverability reporting (628)
    85%
    8.5
  • Standard reports (407)
    81%
    8.1
  • List management (412)
    81%
    8.1
WordPress
Customer Verified
Top Rated

Wordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.

Key Features

  • Library of website themes (131)
    89%
    8.9
  • Mobile optimization / responsive design (130)
    86%
    8.6
  • Admin section (132)
    82%
    8.2
Wix

Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.

Key Features

  • Library of website themes (89)
    76%
    7.6
  • Page templates (92)
    73%
    7.3
  • Mobile optimization / responsive design (92)
    69%
    6.9
Squarespace

Squarespace is a CMS platform that allows users to create a DIY blog, eCommerce store, and/or portfolio (visual art or music). Some Squarespace website and shop templates are industry or use case-specific, such as menu builders for restaurant sites.

Key Features

  • Page templates (85)
    89%
    8.9
  • Admin section (84)
    85%
    8.5
  • Library of website themes (83)
    81%
    8.1
GoDaddy

GoDaddy Web Hosting provides users with storage, email addresses, and unlimited bandwith.

WebWave
Customer Verified

WebWave — an alternative for agencies and freelancers for creating custom websites for clients with the support of CMS. Using CMS with no sacrifices WebWave is a CMS platform that gives a designer precision up to 1 px in every single detail just like in more sophisticated graphic…

Weebly

Weebly, now from Square, is a basic content management system with blogging and eCommerce features. It can be utilized for building standard websites or specialized webpages for online stores.

Key Features

  • Mobile optimization / responsive design (40)
    90%
    9.0
  • Page templates (41)
    21%
    2.1
  • Library of website themes (41)
    21%
    2.1
MailerLite
Customer Verified
Top Rated

MailerLite is an email marketing platform.Users can create professional newsletters, landing pages and websites using a drag & drop builders or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app.MailerLite helps to connect with an audience using…

Key Features

  • Email deliverability reporting (40)
    80%
    8.0
  • List management (31)
    78%
    7.8
  • Standard reports (32)
    68%
    6.8
ClickFunnels

ClickFunnels offers a web page designer oriented around setting up a sales funnel easily, for those with no coding and design experience.

Key Features

  • Landing page A/B testing: (10)
    81%
    8.1
  • Real-time analytics dashboard (11)
    75%
    7.5
  • SEO tools (9)
    61%
    6.1
Leadpages

Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating…

Elementor

Elementor is a Wordpress page builder and creative toolkit from the company of the same name in Israel.

Key Features

  • WYSIWYG editor (25)
    89%
    8.9
  • Page templates (27)
    80%
    8.0
  • Mobile optimization / responsive design (27)
    78%
    7.8
GetResponse

GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.

Key Features

  • Email deliverability reporting (41)
    89%
    8.9
  • Dashboards (21)
    85%
    8.5
  • Mobile optimization (21)
    83%
    8.3
Bitrix24

Bitrix24 is a local-hosted or cloud-based social intranet and project management platform that also contains core HR (HRMS) and CRM features. Bitrix24 also provides time management services and employee self-service.

Key Features

  • Document collaboration (20)
    86%
    8.6
  • Task Management (19)
    84%
    8.4
  • Mobile Access (19)
    79%
    7.9
Google Workspace Essentials

Google now offers Google Workspace Essentials (formerly G Suite Essentials), providing a solution for users of Outlook or Office whose teams want to use Google Meet and Google Apps without needing to involve a personal gmail account. Google Workspace Essentails includes Google Slides,…

Ecwid by Lightspeed

Ecwid allows customers the ability to create an online store to any webpage or social media profile. Boasting hundreds of thousands of merchants in 175 countries as users, Ecwid aims to provide everything needed to reach customers wherever they are: in-person, through a website, Instagram,…

Key Features

  • Product catalog & listings (12)
    97%
    9.7
  • Product variations (12)
    91%
    9.1
  • Product management (12)
    88%
    8.8
HubSpot CMS Hub

HubSpot's CMS Hub aims to enable developers to build using flexible themes and content structures, marketers to edit and create pages on their own, and to present customers with a personalized, secure experience.

Key Features

  • Admin section (8)
    90%
    9.0
  • Role-based user permissions (8)
    90%
    9.0
  • Code quality / cleanliness (8)
    75%
    7.5
Duda

Duda, the eponymous platform from the company in Palo Alto, is a web design platform for companies that offer web design services to small businesses. The company serves customers from freelance web professionals to digital agencies, all the way up to the large hosting companies,…

Zegashop

Zegashop Inc. is a SaaS eCommerce website platform that provides tools to start and manage an online business of any size. The user can drag and drop to create a responsive website. It is a CMS platform for all businesses in the B2B sector to increase their sales conversion rate.…

SimplePractice

SimplePractice is a practice management platform, made specifically for small business owners in the health and wellness space. SimplePractice’s feature set includes secure messaging, customizable paperless intake forms, a template library, free appointment reminders (SMS, email,…

10Web Booster

10web's automated WordPress platform aims to make the website building and hosting process simple and effortless. Automated WordPress Hosting Users can host a website on 10Web where hosting services are automated, featuring automated migration, backups, speed and SEO optimization.…

HouseCall Pro

HouseCall Pro is a field service management solution built for any professional service-based industry. It includes features such as scheduling and dispatch, customer databases, and live mapping and tracking.

WYSIWYG Web Builder

WYSIWYG Web Builder is a visual (drag & drop) web site design tool that helps create websites without having to learn HTML. Drag & drop objects or complete blocks on the page and the software will automatically generate all the HTML code and related files when the website…

Tilda

Tilda website builder helps users build websites for business and media. With Tilda users can create long forms and articles, as well as landing pages, websites, blogs and all other kinds of content oriented web projects.

Google Workspace for Education

Google Workspace for Education includes Google products like Classroom, Meet, Gmail, Calendar, Drive, Docs, Sheets, and Slides, to create an online ecosystem for learning. The Google Workspace for Education Fundamentals edition is available at no per student cost to available institutions.…

Kartra

Kartra is an all-in-one marketing platform from Genesis Digital headquartered in La Jolla, California.

Learn More About Website Builder Software

What is Website Builder Software?

Website builder software enables businesses, individuals, and organizations to create websites without the need for in-depth website development expertise. Website builder software offers an array of features that are employed, depending on the scope and intention of the website.

Design and coding tools, templates, along with integrated content management, eCommerce, social media, and SEO functionality make it easy to quickly build a full-featured website. This software can build sites ranging from basic individual sites to eCommerce and multi-media sites. The tools they provide facilitate website updates and maintenance.

Website builder software overlaps with Website Hosting Services, as vendors often offer both services. Domain name registration and hosting are usually supported.

Enterprise-level sites may require more robust architecture than many website builder tools provide. However, this software can be utilized to great advantage by small to midsize businesses and individuals.

AI-powered website builder software will recommend a website layout and design based upon the industry and customer targeted by the website. Chatbots are increasingly being deployed to assist users during the website build process.

Website Builder Software Features

Website builder tools typically contain many of these features:

  • Set up wizards
  • AI-powered layout and design guidance
  • Layout and design templates
  • Customization options
  • Coding tools
  • Control panels
  • Real-time visual editor
  • Drag and drop
  • Content import and export of images, graphics, sound, video, tables, and animation
  • Image editing
  • Content management
  • Forms builder
  • Online store builder
  • eCommerce plugins
  • Payment gateway
  • Social sharing tools
  • Blogging tools
  • SEO tools
  • Analytics plugins
  • Email hosting
  • Email marketing plugins
  • Security plugins
  • Domain registration
  • Website hosting
  • eCommerce hosting
  • Mobile optimization
  • Automatic builder software updates

Website Builder Software Comparison

When purchasing website builder software consider the following points.

  • Use Case: Some website builder platforms are geared toward specific use cases such as eCommerce stores, sales funnels, professional practices, or artist portfolios. Evaluate the options to ensure they best align with your use case and type of business.
  • Mobile Support: Ensure your website builder tool can create optimized mobile-friendly websites that will support all the features that you require. Many website building platforms take a ‘mobile-first’ design approach, but not all have this practice in place.
  • Originality: If you desire a more unique website or online presence, investigate the customization options that are available. Choosing a website builder that has more customization options can help you avoid having the generic look and feel of so many sites that are built using website builder software. Customization options can include allowing modifications to pre-existing templates and uploading your own HTML code if needed.
  • Site Performance: Will the resulting website you build offer the responsiveness and performance that you require?
  • Migration: How easy will it be to migrate your site to a new host? What challenges might that present?
  • Training and Customer Support: As this software is likely to be used by individuals that are not software developers, ascertain what training and support will be available.
  • Free options: Obtaining a free website and domain name may sound great, but that comes with limited features and restraints. Free options will not be suitable for eCommerce. If you change domain names or hosts, not owning the domain will cause you to lose all the SEO you have built into your content.

Pricing Information

Entry-level pricing for website building software usually ranges from $4 to $60 a month per site. Software with more extensive features such as robust web content management systems can range from a few hundred dollars to over one thousand dollars a month. Many vendors offer a limited free version of their website builder platform.

Website Builder Software Best Of Awards

The following Website Builder Software offer award-winning customer relationships, feature sets, and value for price. Learn more about our Summer Best Of Awards methodology here.

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Frequently Asked Questions

What does Website Builder Software do?

Website builder software helps users create websites without the need for coding. Its user-friendly design tools and templates, combined with plugins that can support eCommerce, content management, social media, and SEO functionality, allow businesses and individuals without in-depth technical expertise to create functional and professional-looking websites.

What are the benefits of using Website Builder Software?

The main benefits of using a website builder include:

  • Cost savings and reducing the barrier to entry
  • Eliminates the need for coding expertise
  • Expedites website launch, facilities site updates, and maintenance
  • Ease of use for people with a non-technical (i.e. coding) background

What are the best Website Builder Software products?

How much does Website Builder Software cost?

Website building software entry-level pricing usually ranges from $4 to $60 a month per site. Limited free versions are available.