A Tool for the Tech-Savvy Team Lacking a Developer
April 30, 2025

A Tool for the Tech-Savvy Team Lacking a Developer

Rae Carson | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Wix

We built and managed a website via Wix, extensively using their blog features and email marketing. The website builder is fairly manageable for people looking for a drag-and-drop experience, offering more detailed customization if desired. The blog offers some reporting -- though not all the analytics we'd like -- and there's some automation available with the email marketing systems.

Pros

  • Customization
  • Blog Analytics
  • Simple Websites

Cons

  • Integrations
  • Forms and Pop-Ups
  • Support
  • Established and grew our mailing list
  • Increased our organization's SEO by a ton
  • Provided enough visibility that we're sought out by podcasts, news sources, and competitors
Again, if you don't need much out of your website, it's a good place to start building one. Once you start trying to customize things very specifically, it's easy to mess up and get really stuck. Sometimes the Wix Support team is helpful, sometimes not. You don't need a pro-developer for most things on Wix, but someone who can find their way around different systems well would be a definite asset.
Wix feels very similar to the experience I had with Squarespace some years ago. It far exceeds Drupal, which we found impossible to customize or integrate with things without the help of a professional developer. WordPress, of course, offers infinite customization options for your website - if you know how to use it (and it often requires help from a developer). We chose Wix because we had an intelligent, tech-savvy team but no dedicated web developer.

Do you think Wix delivers good value for the price?

Yes

Are you happy with Wix's feature set?

Yes

Did Wix live up to sales and marketing promises?

Yes

Did implementation of Wix go as expected?

No

Would you buy Wix again?

Yes

I might recommend Wix to someone who wants to create a website if they are tech-savvy but not a developer. It's got plenty of drag-and-drop features, but you can easily get caught up in the weeds customizing and should have some knowledge of how widgets and websites work in order to use it very well. Or, if you don't have a lot of opinions on how your website should work or specific needs, just use one of their templates and be done with it.

The blog features are easy to use, and they offer help with SEO and analytics -- which are really nice. I'd recommend it for content marketing.

Some things have caused frustration, like integrating forms onto our blog posts, using their bookings feature, or using automations in a way that integrates well with our team's systems. We've found Wix's integrations to be more limited than we originally hoped. We've been researching adding a developer to our team and switching to WordPress so that we can enhance our company's online presence and processes.

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