WordTracker Reviews and Ratings

Rating: 7.5 out of 10

Score

7.5 out of 10

Community insights

TrustRadius Insights for WordTracker are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

WordTracker has become a preferred alternative to SEMrush for keyword data analysis as many users find it to be easier to navigate. The software is used daily by SEO departments to support client strategies and conduct in-depth SEO research. One of the key use cases of WordTracker is its ability to provide valuable keyword statistics such as search volume and competition level through its Keyword Effectiveness Index, or KEI, figure. This feature allows users to make informed decisions on which keywords to target and optimize their content accordingly.

In addition to keyword analysis, WordTracker is an invaluable tool for content marketing research. It assists in selecting relevant keywords that drive traffic to company blogs, ultimately improving organic search rankings. The software also helps the social media team stay up-to-date with trending keywords in their industry, ensuring that their content remains engaging and searchable. By addressing the business problem of understanding how the target audience searches and what topics they are interested in, WordTracker enables companies to develop effective SEO strategies.

Heinz Marketing, a prominent user of WordTracker, employs the software for comprehensive keyword research and works closely with clients to devise successful SEO strategies. Coordinators and consultants within the company have found WordTracker useful for website optimization and search ad optimization as well. Another notable feature of WordTracker is its ability to compensate for Google's limited data transparency by providing insights into keyword data from multiple sources.

The key use cases of WordTracker include building keyword sets, expanding existing sets, and conducting gap analysis. Users appreciate the software's user-friendly interface and the option to export large volumes of data for further analysis in Excel. Additionally, frequent data updates provided by WordTracker make it a reliable tool for ongoing keyword research.

Overall, WordTracker offers a range of features that cater to different aspects of SEO research and content optimization. Its versatility makes it a valuable asset for businesses of all sizes looking to enhance their online visibility and target their desired audience effectively.

Reviews

6 Reviews

A nice simple KW tool that works.

Rating: 8 out of 10

Incentivized

March 29, 2021

Use Cases and Deployment Scope

It is easier to use than SEMrush and I have some of my employees use it for that reason. It does a good job showing keyword data in an easy-to-understand way. It seems fairly accurate too.

Pros

Easy to use.
Nice interface.
Reliable.

Cons

I think slicing and dicing the data in the tool without exporting could be improved, but I am not thinking that this tool is for more advanced use cases.

Likelihood to Recommend

To get a quick handle on keyword metrics and ideas, this tool really is idea. It is sooooooo much easier to work with than SEMrush, which does a lot and is organized, on the whole, rather poorly.

Steven Laff

Principal in Corporate at A Far Site Better LLC (1-10 employees)

Vetted Review

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WordTracker Works for Keyword Research & Stands the Test of Time IMO

Rating: 10 out of 10

Incentivized

September 4, 2015

Use Cases and Deployment Scope

Our entire SEO Department uses WordTracker daily and we find it an indispensable tool in our company. It supports our client strategy and is used for much of our SEO research. WordTracker is essential in determining ground-level keyword statistics such as search volume and level of competition and offers a very helpful Keyword Effectiveness Index (KEI) figure.

Pros

Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.

Cons

Cumulative month data or seasonal data would be appreciated.

Likelihood to Recommend

Do you have a dependable keyword research tool? If you do not, this is a great place to develop a platform for your search. Do you have an SEO strategy in place? If not, WordTracker can help give you ideas for expanding that research through the referral term suggestion tool.

Elise Phillips

SEO/ Creative Manager in Marketing at Zymphony Technology Solutions (11-50 employees)

Vetted Review

A Recent Grad's Wordtracker Review

Rating: 8 out of 10

Incentivized

September 4, 2015

Use Cases and Deployment Scope

WordTracker has been invaluable for my company as a content marketing research tool. I manage the editorial calendar for our blog content - WordTracker helps me and other authors pick the keywords that will drive the most amount of relevant traffic back to our blog. In addition, WordTracker helps my social media team keep up to date on which keywords are trending in our specific industry. I would say that the biggest business problem that WordTracker addresses is understanding how my target audience writes for the web (especially how they use search engines) and the types of topics and information for which they search.

Pros

Keyword research to find the perfect phrases with low competition and high impression rate
Keeping up with trending topics in any industry field
Giving new ideas on longtail keyword phrases to target or utilize on your blog

Cons

More accurate impression rate per phrase - even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales.
Pricing could be more affordable
Better explore keywords that indicate a customer is ready to purchase

Likelihood to Recommend

During the selection process, you should keep in the mind the specific keywords that you think indicate a viewer is in your target audience. I think that WordTracker is well suited for pulling leads in with interesting SEO-driven keyword phrases, yet it is less appropriate if you need help discovering the keywords that indicate your customer is ready to make a purchase.

Claire Hawkes

Integrated Marketing Communications Manager in Marketing at Storymix Media (1-10 employees)

Vetted Review

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Good easy to use tool

Rating: 7 out of 10

Incentivized

May 21, 2014

Use Cases and Deployment Scope

Quite helpful for keyword research

Pros

Keyword research
Search quantity
Competition

Cons

Complicated
The data is not that accurate
Needs training

Likelihood to Recommend

I would recommend it depending on how accurate you want the data to be.

Julie Quinones

Digital Marketing in Marketing at Quinos (11-50 employees)

Vetted Review

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Optimizing with WordTracker

Rating: 8 out of 10

Incentivized

May 6, 2014

Use Cases and Deployment Scope

At Heinz Marketing we use WordTracker to help with our own keyword research as well as to help clients build a useful SEO strategy. Most of the coordinators and consultants in our company have used WordTracker for clients and we have helped clients set up and use the program. We have found WordTracker useful for both website optimization and even for optimizing search ads.

Pros

WordTracker provides alternate keywords that are similar to your search so you may find additional keywords that you may have not thought of using
WordTracker provides an easy-to-read assessment of each keyword phrase so you can see which keywords are commonly searched for and how competitive the landscape is for that phrase (if there are a lot of pages optimized for that particular keyword)
WordTracker will save your work so you can pick up where you left off- which can be very convenient

Cons

A more detailed walk-through for first time users which gives usage scenarios for the different features would probably get people up and running in WordTrack a lot quicker
For novice users it might be useful to have WordTracker point out the keywords that would be good to focus on based on the KEI. Something like highlighting the useful keywords in green and the highly competitive ones in red.
Maybe a quick intro video for new users. We help clients get up and running in WordTracker and a quick video demonstrating the usage and how it is beneficial might help.

Likelihood to Recommend

It is well suited for those that are really looking to properly optimize their website. Combining WordTracker with tools such as Moz can be very useful and really make a difference in SEO.

Bailie Losleben

Marketing Consultant in Marketing at Heinz Marketing Inc (1-10 employees)

Vetted Review

Two thumbs up for WordTracker

Rating: 9 out of 10

Incentivized

May 6, 2014

Use Cases and Deployment Scope

Wordtracker gives me insight into what is going on, since Google has limited it data transparency.

Wordtracker allows us to:

1. Build keyword sets.

2. Expand existing keyword sets & do gap analysis

3. Insight into multiple data sources.

Best of all, they allow us to export large volumes of data to be analyzed in excel. It is nice that their data is updated all the time.

Pros

Keyword research for SEO and SEM
Keyword gap analysis
Multi source keyword research

Cons

UI
Data storage. Yes it would be nice to query all data which has ever entered your system.
Smarter query system

Likelihood to Recommend

Good bang for the buck.

Access to nice data sets

Good for SEO and SEO / Paid Search / PPC

Great for all groups of all sizes.

Easy to export data.

It gives you data which Google used to give you.

Not so good for local search, uber specific categories, or international search. Since the data is 30 days old, it is not good for instant search campaigns, but is great for SEO and long tail SEM

Maddie Silver

Digital Marketing Guru in Marketing at EyeWon (51-200 employees)

Vetted Review

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