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Zaius (discontinued)

Zaius (discontinued)

Overview

What is Zaius (discontinued)?

Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation,…

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Recent Reviews

Solid CDP & ESP!

9 out of 10
December 22, 2022
Incentivized
My team uses Optimizely Data Platform as a CDP and ESP. The tool makes it easy for us to store and use data, and we also regularly use it …
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Easy & Insightful

8 out of 10
April 24, 2020
Incentivized
Zaius is currently being utilized by our marketing team to identify customer behavior and to build segments. We also have access to one of …
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Pricing

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N/A
Unavailable

What is Zaius (discontinued)?

Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Zaius (discontinued)?

Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and attribution tools. It is discontinued.

Zaius (discontinued) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and attribution tools. It is discontinued.

Reviewers rate Support Rating highest, with a score of 7.3.

The most common users of Zaius (discontinued) are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(15)

Attribute Ratings

Reviews

(1-6 of 6)
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December 22, 2022

Solid CDP & ESP!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
My team uses Optimizely Data Platform as a CDP and ESP. The tool makes it easy for us to store and use data, and we also regularly use it for additional tasks such as reporting, sending surveys to customers, and setting up onsite captures or pop-ups. It has been a sufficient tool to run both drip campaigns and promotional/one-time emails.
Adam Borbely | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We rely on Optimizely Data Platform on a daily basis to execute our email marketing plan, allowing us to adequately segment our audience for targeted communications as well as trigger automated messages like cart and browse abandonment, welcome series, win-back, and anniversary campaigns.
Steven Laff | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Zaius for email marketing, and unlike every other platform I have used over the past 15 years (I know, a scary long time), Zaius is the first that basically does not impose limitations on our ideas for how we want to market.

For example, they can do the usual email suspects, such as cart abandonment and browse abandonment. But I hate getting browse abandonment emails for products I looked at once and never went back to. Or when I bought something else in the same category as what I looked at, I sure as heck do not need a reminder email about looking at that again. With Zaius, we simply do not send out browse abandonment emails unless someone has looked at the same item X number of times within Y number of hours or days, and did not add something from the same category to my cart.

That is just a simple example of how Zaius allows us to pretty much put into action virtually any idea we want easily. It allows us to do things way more intricate than that WITHOUT THEM HAVING TO DO ANYTHING. Once you learn the system, what you can do on your own is astounding.
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