Solid CDP & ESP!
Rating: 9 out of 10
IncentivizedUse Cases and Deployment Scope
My team uses Optimizely Data Platform as a CDP and ESP. The tool makes it easy for us to store and use data, and we also regularly use it for additional tasks such as reporting, sending surveys to customers, and setting up onsite captures or pop-ups. It has been a sufficient tool to run both drip campaigns and promotional/one-time emails.
Pros
- Drip Campaigns - ease of setup & reporting.
- Onsite Forms - again, ease of setup.
- Data Manipulation.
Cons
- A/B testing within priority groups.
- Ability to delete custom fields.
- Support team could be quicker to solve larger problems.
Likelihood to Recommend
Optimizely Data Platform is a great tool for teams who look to use open-source tools over tools with white glove service. You do get a dedicated customer success manager and access to their (almost) 24/7 support team via chat, but the real benefits of the platform stand to be unlocked by teams who enjoy getting their hands dirty.