Optimizely Data Platform - A Solid Option
December 16, 2022
Optimizely Data Platform - A Solid Option
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Data Platform
We rely on Optimizely Data Platform on a daily basis to execute our email marketing plan, allowing us to adequately segment our audience for targeted communications as well as trigger automated messages like cart and browse abandonment, welcome series, win-back, and anniversary campaigns.
- It's relatively simple to use
- Segment building is quick and can be easily customized with field data
- Chat support is generally fast to respond
- Needs a more robust SMS marketing tool
- Wish we had more control over reporting (e.g customizing the attribution model)
- Account service has been lacking since Optimizely Data Platform takeover
- Easy and accurate segment building
- Control over field data creation
- Aided us in achieving the best Black Friday/Cyber period in our company's history, with sales up over 40% YOY
Optimizely Data Platform is a natural step up from Mailchimp, with a more robust platform designed to help companies with a growing list size and send volume. Similar to Mailchimp, Optimizely Data Platform is super easy to navigate from the get-go. Ultimately, we decided to move to Optimizely Data Platform at the time due to the ease of use and value based on our use case. At the time, we knew SMS marketing was on the road map, which was an added appeal in terms of having both messaging systems under the same roof.
Do you think Zaius (discontinued) delivers good value for the price?
Yes
Are you happy with Zaius (discontinued)'s feature set?
Yes
Did Zaius (discontinued) live up to sales and marketing promises?
Yes
Did implementation of Zaius (discontinued) go as expected?
Yes
Would you buy Zaius (discontinued) again?
No