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Innovation Stalled A Bit When Optimizely Took Over
September 01, 2022

Innovation Stalled A Bit When Optimizely Took Over

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Data Platform

I use the platform for email and mms marketing. The platform allows me to combine in store purchases with website activity in order to create more relevant marketing audiences.
  • marketing segment creation
  • Reporting
  • Pop ups
  • UX
  • segmentation
  • positive
Mailchimp was going downhill and losing shopify support when i switched. Optimizely was more affordable than it's competitors.

Do you think Zaius (discontinued) delivers good value for the price?

Yes

Are you happy with Zaius (discontinued)'s feature set?

No

Did Zaius (discontinued) live up to sales and marketing promises?

Yes

Did implementation of Zaius (discontinued) go as expected?

No

Would you buy Zaius (discontinued) again?

Yes

You can easily create custom marketing audiences and sync them to marketing channels.

Using Optimizely Data Platform

2 - 1. Running campaigns, building segments, running reports.
1 - Email Marketing
  • Email Marketing
  • MMS Marketing
  • Customer Segmentation
  • Customer Segmentation
  • Combining in store purchase data with website activity
  • Better reporting
  • Sync Segments with New Marketing Channels
There's so much that needs to be improved and it seems like not much has happened since Optimizely first took over. When Optimizely did take over, they reduced the UX of campaign reporting.

Evaluating Optimizely Data Platform and Competitors

Yes - Mailchimp. Mailchimp lost shopify support and wasn't good for segmenting audiences.
  • Price
  • Product Features
I would weigh UX more seriously.

Optimizely Data Platform Implementation

We have a home built CRM. From start to finish our implementation was a nightmare loaded with problems that destroyed my initial trust with the platform.
  • Implemented in-house
  • Duplicate Products
  • Products out of stock showing in campaigns
  • Products and blog articles pulling into campaigns with no photos
  • Difficult to import customer data

Optimizely Data Platform Support

Overall very good support. The chatbox was better before Optimizely took over.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
I don't know anymore. My customer success manager is MIA.
I once had a Client Success Manager who ACTUALLY helped. This person helped me build a churn prevention campaign.

Using Optimizely Data Platform

  • Creating reports can be difficult and they aren't very visual.
  • There is not much control you can have with your imported product catalog. Product filters can be difficult to use.
  • Manually importing customers is a more difficult process from when I was using Mailchimp 10 years ago.
  • Figuring out how to inject a module onto a page is difficult.
  • Figuring out how to get off an email blacklist is near impossible even with ip warming. Very little help here.
ProsCons
Like to use
Well integrated
Unnecessarily complex
Difficult to use
Requires technical support
Cumbersome
Feel nervous using
Lots to learn
  • email design
  • using filters
  • creating reports
  • uploading customer lists
  • managing product catalog
  • managing old segments
  • comparing the performance of campaigns
  • ip warming
  • embedding modules
  • optimizing send times