I'm a fan of ActiveCampaign.
March 19, 2021

I'm a fan of ActiveCampaign.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We are using ActiveCampaign for marketing automation and the CRM. We decided to migrate from Salesforce since Activecampaign's CRM did a lot of the things that we needed. Salesforce and Pardot (Salesforce's marketing automation software) is very pricey compared to ActiveCampaign.
  • Marketing Automation
  • CRMs
  • Integrations with other software
  • The gmail extension puts every spammer into Activecampaign as a Contact. I had to delete the AC Chrome extension.
  • The marketing automation part has helped me sell my Facebook Marketing course and land clients.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Great for a company that does content marketing with opt-in forms.
Not so great for a call center. Pipedrive or Salesforce is better for a call center.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
Landing pages
9
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
9
Calendaring
10
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
10
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated