January 06, 2020
Score 9 out of 10
Read Stephen Scott's full review
Pros and Cons
- Automation: one of ActiveCampaign's primary strengths. Because it is so powerful it can be confusing at first, but their learning library and Facebook community make it easier.
- The email signup process is very easy, yet is completely customizable depending on the need. Our general email signup form is very simple, but some of our content upgrades on specific articles are more detailed, which helps us get the subscriber the right information at the right time.
- It is difficult to re-send a single email in a sequence or newsletter to an individual. You have to create a custom group, then add just that email to the group before sending it out a second time. This could be easier!
- The workflow in creating an automation and the email sequence for that automation could be simpler or more intuitive. You can create the emails and then add them into the automation sequencing, or create the sequencing with placeholders for the emails, but you can't go from a sequence to creating an email easily.