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ActiveCampaign

ActiveCampaign

Starting at $15 per month
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Overview

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

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Recent Reviews

TrustRadius Insights

Confusing and overwhelming user interface: Several users have found ActiveCampaign's user interface to be confusing, overwhelming, and not …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 28 features
  • List management (651)
    9.7
    97%
  • Standard reports (585)
    8.0
    80%
  • Dashboards (598)
    8.0
    80%
  • Email deliverability reporting (632)
    7.0
    70%

Reviewer Pros & Cons

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Pricing

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Starter

$15

Cloud
per month

Plus

$49

Cloud
per month

Pro

$79

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $15 per month
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Product Demos

3 simple steps to writing great emails using AI in 6 minutes

YouTube

Getting Started With Automation In 5 Minutes With Free Templates

YouTube

A/B Testing automations using the drag and drop builder (Case Study)

YouTube

Getting More Deals With This Automated Cold Email Outreach Tool

YouTube

ActiveCampaign Updates: AI Tools, and Advanced Segmentation

YouTube

Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

9
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.3
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

9.7
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

9.6
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.4
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

9.3
Avg 7.6
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Product Details

What is ActiveCampaign?

ActiveCampaign offers small teams a platform for intelligent marketing automation. ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

ActiveCampaign Videos

Using automations to save time and push podcasts with Caspian Studios
Making more money using advanced Abandoned Cart Tool [eCommerce 2023]

ActiveCampaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

ActiveCampaign starts at $15.

Mailchimp, HubSpot Marketing Hub, and Klaviyo are common alternatives for ActiveCampaign.

Reviewers rate Integration with Microsoft Dynamics CRM and Integration with SugarCRM and Triggered drip sequences highest, with a score of 9.8.

The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(896)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.

Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.

ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.

Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.

Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.

Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.

Attribute Ratings

Reviews

(1-25 of 677)
Companies can't remove reviews or game the system. Here's why
Nancy Morris | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Goals within automations simplifies the funnel
  • As a solopreneur who is not technically inclined, I love their direct support
  • I've been able to take full advantage of their ongoing learning webinars
  • As someone who can be easily put off by tech problems, ActiveCampaign can appear more daunting than it really is.
  • Their last interface changed my UX and I found that confusing. If it ain't broken, don't fix it.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Automations are logical, easy to understand, and build
  • Tagging is very easy
  • Importing data and data clean up is simple
  • Segmentation is not easy to work with
  • Reports are too basic, not easy to craft meaningful reports
  • Campaigns (basically emails) need expanded functionality, or just remove them and force them to be used in automations (even if just simple)
  • Your new interface for email templates is clunky, and does not accommodate migration from older templates that have been crafted
  • Your knowledge center is difficult to navigate and often hard to work with (separate platform with login). Consider a portal format as an upgrade path
Score 2 out of 10
Vetted Review
Verified User
Incentivized
  • Searchable table of contacts
  • Email campaign templates
  • Decent email workflows
  • In my opinion, Terrible UX for accessing contacts, no navigation buttons, users have to click the back button and then click on the next contact.
  • In my experience, VERY SLOW - the system is very slow to load data which frustrates the UX and makes it frustrating to access contact data quickly
  • In my opinion, Fragile design - it is very easy to break automations, but ActiveCampaign insists on this design (more to say later)
Kat Sturtz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Because of excellent tagging and segmenting options I can use a single account for mailing subscribers who signed up from my 2 websites
  • It makes it easy to see what list, tags, and automations each subscriber has
  • There are a many options to choose from when building out automations
  • My number one complaint is the way an account can be frozen if you unexpectedly reach your subscriber limit. There should be at least a feature that alerts you when a limit has been reached with an timeframe allowed to scrub your list or upgrade without losing service access.
  • Some options are difficult to find on the site
  • The newest pricing structure is difficult to understand
Amy C. Yip, PCC | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Automation features that systematize when leads enter my flows
  • Templates in campaigns that make it easy to send templatized monthly newsletters
  • Integration with other tools / apps
  • Very expensive for small businesses
  • Took out a lot of useful tools in the lower tiers (used to be available and they just removed it without notification!)
  • Pretty slow
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to create Automations
  • Email Marketing Management
  • Integration tools with our business
  • Forms : there's an opportunity to go 1 step further, offering conditionals and other more complex features
  • Whatsapp communication: this feature isn't yet usable as a communication tool within ActiveCampaign
Rogelio Salinas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Automation: That is the power of ActiveCampaign, I personally use forms that once my leads fill, they enter in a very robust automation about an online event, and all the reminders work around that event.
  • Interface: Although ActiveCampaign be a very robust automation tool, they have a friendly interface that everyone can learn to use in 1 day.
  • API connection: I use ActiveCampaign with Hotmart, and once a client abandoned my cart, ActiveCampaign send the sequence to remind my client to complete the purchase. Is very ease to use and always work very well!
  • Pricing: ActiveCampaign is a very good tool, but the pricing is really high when you are escalating your business. I think that is only the my complaint
Shaily Hakimian | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Linking automations together
  • Having access to a secondary login for my assistant
  • Forms that trigger stuff for me with ease
  • Lead scoring lets me see who is excited about me
  • They cut down customer success without warning and then also increased the tax fees that I was never charged before. They didnt do a good job explaining this.
  • Its slow in my browser which feels like somethin that should have been fixed ages ago.
  • I wish they were more transparent abou the free 30 min calls I used to get. It seems like they changed a lot in the last year
  • for an email automation company, they have added me to automations that were not correct like new user ones. Or I got prospecting ones when i was already paying.
Suzie Flynn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Deals in ActiveCampaign is amazing as it allows you to track your leads and revenue for each of your clients
  • I love the automation feature on ActiveCampaign. It really simplifies my life and automates so much stuff for me so that I'm not feeling hectic and dropping balls in my day
  • I love the campaign feature and how easy it is to create a newsletter using the blocks or templates provided.
  • Being able to link Calendly with ActiveCampaign so that the questions my leads answer in the Calendly form then get populated into the notes section of AC.
Paola Bisicchia | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • User friendly
  • Good for automation
  • Good for integrating with other software
  • I wish it was cheaper
  • I wish it would come with a sliding scale price for the number of contacts, at the moment it does, but the difference between one rate and the next is high
  • I wish there were more tutorials
Juan R. Arroyo Yap | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Score 10 out of 10
Vetted Review
ResellerIncentivized
  • Email Automation.
  • Goals within Email Automation - Goal Reporting.
  • Customizable use cases.
  • Social media integration.
  • At times the platform can be a bit laggy.
  • Email formatting could use an upgrade (ie. sometimes it defaults back to Ariel 12 when you're editing email copy when you've already changed the font meaning you have to change the font again).
Score 1 out of 10
Vetted Review
Verified User
  • Customer service is readily available (via chatbot) for basic questions on how to use the CRM
  • Their automation flow makes more sense to me than some other CRMs.
  • In my opinion, their customer service is horrible. It took 38 emails over 2 weeks simply to "resolve" that my bank account was overdrawn due to an unauthorized renewal fee for a yearly subscription, when I had never purchased a yearly subscription before.
  • In my opinion, customer service could actually listen to the problem and respond like their customers are real people instead of giving canned, generic responses, making light of significant issue.
  • In my opinion, not threaten to remove access to contact data in the event of their own error (such as unauthorized charges, and then, in my experience, after refunding, threatening to remove access to contact data if I didn't purchase a plan).
  • In my opinion, not randomly change the functions on their platform that results in data loss, such as happened to me this week.
  • In my opinion, when receiving a complaint about customer data loss: apologize or acknowledge the loss.
  • In my opinion, reimburse a business for financial loss suffered due to, what I believe is incompetent and dishonest behavior, such as the auto-renew event last June.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • ActiveCampaign's marketing automation features have also revolutionized our workflows
  • We utilize ActiveCampaign's messaging features for sending targeted SMS and site messages, helping us reach our customers in real-time, and further driving engagement.
  • In terms of sales and CRM, ActiveCampaign provides a comprehensive view of our customer data, making it easier for our sales team to track and manage leads.
  • The mobile app could be improved. It doesn't offer all the functionality available on the desktop version, which can limit what can be accomplished when I'm away from my computer.
  • While the platform is comprehensive, its user interface could be more intuitive and load faster at times.
  • Some smaller businesses and startups might find ActiveCampaign's advanced features to be pricey. Offering more scalable pricing options or packages tailored to smaller businesses might be beneficial.
Mike Clayton | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Email Automation
  • Contact tracking
  • Tagging and segmenting contacts
  • Integration (via Zapier for me)
  • They need to listen to customer requests
  • Old email editor buggy - new one lacks at leas one key feature
  • Since the start of 2023: ethics - doubling the cost for legacy users
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Condition-Based Flows
  • E-mail marketing
  • Contact classification and labeling
  • The campaign and flow reports are somewhat simple
  • Some options in the email marketing campaign editor
  • A little more customization when creating forms
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Landing Pages - easy to use and set up
  • CRM - great for keeping track of customers
  • Marketing - great for emails
  • There is limitation with landing pages and custom URLs - www. does not work in front of them
  • Some things could be more user friendly
  • When making automations - not all lists or groups or emails always generate
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
  • Super easy to use email creation that is aesthetically pleasing and user friendly
  • Easy email sequences and user classification from a large range of opt in trigger options
  • Sometimes the email creation can be glitchy and the font size drastically changes
  • Copying copy into the email builder always requires clearing the format
  • The opt in/sign up pages aren't super aesthetically pleasing in the lower cost memberships
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