ActiveCampaign

ActiveCampaign

Customer Verified
Top Rated
About TrustRadius Scoring
Score 8.6 out of 100
Top Rated
ActiveCampaign

Overview

Recent Reviews

It works for me!

9 out of 10
August 02, 2022
We used ActiveCampaign after realizing that we had outgrown our 'homemade' marketing efforts of individually emailing potential leads. AC …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (642)
    9.2
    92%
  • List management (618)
    8.9
    89%
  • Standard reports (555)
    8.7
    87%
  • Dashboards (566)
    8.6
    86%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Lite

$9.00

Cloud
Per Month [3 Users]

Plus

$49

Cloud
Per Month [25 Users]

Professional

$129

Cloud
Per Month [50 Users]

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $9 per month

Product Demos

Customer Experience Automation Demo
Customer Experience Automation Demo
01:44

Features Scorecard

Email & Online Marketing

8.4
84%

Lead Management

8.6
86%

Campaign Management

8.4
84%

Social Media Marketing

8.5
85%

Reporting & Analytics

8.6
86%

Platform & Infrastructure

8.7
87%

Product Details

What is ActiveCampaign?

The vendor states ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Pricing starts at just $9/month.


By removing the silos that typically exist between email marketing, marketing automation, CRM, and account management solutions, businesses can automate truly personalized experiences that feel authentic. The vendor states that over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce.

Additionally, ActiveCampaign offers 500+ pre-built automation templates that make it easy for customers to instantly create and run connected campaigns across all channels, and free customer service, including live chat and phone support, a self-help knowledge base and complementary data migration. Combined with the ActiveCampaign Customer Success Commitment—a set of 14 promises pledging that customers will always be able to get what they need, when they need it—ActiveCampaign aims to deliver value on Day 1 to customers of all sizes.

ActiveCampaign Screenshots

Screenshot of Combine tagging with conditional content to put the right message in front of each customer.Screenshot of Powerful, easy-to-use marketing automationScreenshot of Finely segment your audience based on engagement, purchase activity, lead score, or any other dimension you can think of.Screenshot of Use live chat, site messaging, email, and a unified inbox to build relationships with customers.Screenshot of A simple, intuitive CRM helps your sales reps to get more done in less time

ActiveCampaign Video

ActiveCampaign: Customer Experience Automation Demo

ActiveCampaign Integrations

ActiveCampaign Competitors

ActiveCampaign Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.

ActiveCampaign starts at $9.

Mailchimp, HubSpot Marketing Hub, and Klaviyo are common alternatives for ActiveCampaign.

Reviewers rate Email deliverability reporting highest, with a score of 9.2.

The most common users of ActiveCampaign are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Comparisons

View all alternatives

Reviews

(1-25 of 637)
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Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Organizing contacts into lists is easy
  • The deals pipelines make sense and are intuitive
  • Seeing a 360 view of a contact is easy and clear
  • The main thing is that it can be clunky and slow. If the software just went faster, my life would be way easier.
  • The drag and drop email builder is hard to use and feels inflexible.
  • Sometimes emails will have strange formatting that doesn't show up on the backend but shows up when I send a test email or real email out. Random font size changes, etc. When I contacted ActiveCampaign, their solution was to literally delete all of my email campaigns and try again. So... not ideal.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Useful e-mail templates.
  • Clear academy where we can find detailed videos'/trainings on how to set up emails campaigns, websites and drip campaigns for instance.
  • Various options to edit the email templates to our own branding.
  • Easy to upload & update contacts.
  • Easy to integrate with other apps like Salesforce and WooCommerce.
  • So far there is no possibility to refresh the nr of people that viewed a landing page, this is a pity since we often view the page ourselves during the launch to see if everything works live. These numbers however are no longer accurate in that way.
August 02, 2022

It works for me!

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Customized scheduling features.
  • User friendly interface.
  • Conditional logic makes sense.
  • Umm....more options for split responses.
Samantha Forbes | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • CRM: The CRM is customizable, which is the original reason I chose it over other CRMs originally. I found other ones at that time were very hard to customize for our line of business.
  • Integrations: The amount of apps that Active Campaign integrates with is huge. I personally have only used a few, more specifically Zapier and WordPress. I expect to use many more in the coming months.
  • Templates: They have numerous pre-made templates to use for email campaigns that can be customized with graphics, colors, and fonts making it easier to be more productive.
  • Email: Unless it has changed, to my understanding it does not integrate with Outlook in order to save information from outlook into Active Campaign which would be a huge benefit to us. I know you can email from within Active Campaign but we use Outlook and it would be much easier to have a button or way to integrate the 2 from within outlook.
  • Calendar: Same as above. I would like to have the option to save my Outlook calendar to Active Campaign and vice versa so they were in sync.
  • Layout: While the layout of contacts is easy to use, I've found the interface lacking in showing each contact with a summarized view. I think having a more condensed customizable view along with the option for a more detailed view would be more helpful. Again, this is something I plan to look into further as there may be a way to do this. Once I find out, I will come back and change my review.
Cherian Koshy | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Marketing automation is easy and powerful
  • Integrations with websites and other tools are included and work well
  • Templates for using the system are easy to use
  • Would love to have incremental pricing instead of big tier jumps
  • Learning about all the features is time-consuming; shorter video tutorials would be great
  • Some of the features available on other platform are not available on AC
Eshrak Moin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Automate visually.
  • Many-options API.
  • Trace Replies.
  • Strong segmenting.
  • Site/event tracking.
  • Strong native integrations.
  • Business-critical tool integrations.
  • Top email automation builder.
  • Exceptional Customer Service.
  • Fewer third-party integrations.
  • Email marketing software is pricier.
  • Caching can cause the platform to load poorly.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Automations
  • Contact Management
  • Email Campaigns
  • Landing pages
  • Reporting
  • Deal Management
  • Customization
  • Dynamic Contact Lists (where contacts are added or removed based on custom events, i.e. Deal Stage).
  • Emails in Automations (there is currently no way to add existing emails to automation).
  • Custom Reporting (could be made a bit easier).
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Each person is only counted once regardless of how many lists they are on.
  • The system for using tags works well with my way of thinking.
  • Great value for what I am getting.
  • I wish they had a better way for me to keep notes of what I've done so I can remember when I return after not checking on automation or form for months.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • It is super user friendly and has an intuitive layout.
  • Allows you to create easy but aesthetic templates for emails
  • The CRM and pipeline management is super helpful and is something that my old email marketing platform did not do particularly well.
  • I would love to see ActiveCampaign have eCommerce so I can create a product and cart page and integrate with credit card processing providers like Stripe. In my opinion, this is the only downfall currently of ActiveCampaign.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • ActiveCampaign provides various templates to create a professional-looking email
  • ActiveCampaign makes it easy to create your own landing page
  • Clear overview of metrics for each email campaign
  • Deal overview gives a good impression of the sales funnels
  • Integration with Salesforce > automatically delete contacts in SF if they get deleted in AC
  • Offer an opportunity to resize images
  • Increase the "delete contacts limit" so that the contact list can be adjusted at all times
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • E-mail automation based on trigger events (visited this page of our website --> receive that email).
  • Segmentation of clients based on tag (actions they performed) or lists (to then use in newsletter sending).
  • Integrations with other tools (such as Stripo for designing the e-mails).
  • Clients' activities (log).
  • Database could be faster when reorganizing data.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Creating and managing complex email automations.
  • Segmenting a mailing list to better target an audience needs.
  • Designing an email to fit your brand.
  • Sending email campaigns to thousands of people with a great delivery rate.
  • They could improve the ease of use.
  • They could improve the quantity of tutorials in other languages.
  • They could improve the ease of getting a handle at first use.