ActiveCampaign

ActiveCampaign

Customer Verified
Top Rated
Top Rated
ActiveCampaign

Overview

Reviews

Stacks up!

9
We utilized ActiveCampaign to help replace the current CRM platform we had been using. It allowed us to reach a larger customer base …

Popular Features

View all 26 features

Email deliverability reporting (600)

9.1
91%

List management (575)

8.9
89%

Standard reports (515)

8.8
88%

Dashboards (523)

8.7
87%

Reviewer Pros & Cons

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Pricing

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Lite

$9.00

Cloud
Per Month [3 Users]

Plus

$49

Cloud
Per Month [25 Users]

Professional

$129

Cloud
Per Month [50 Users]

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $9 per month

Features Scorecard

Email & Online Marketing

8.4
84%

Lead Management

8.6
86%

Campaign Management

8.4
84%

Social Media Marketing

8.6
86%

Reporting & Analytics

8.7
87%

Platform & Infrastructure

8.8
88%

Product Details

What is ActiveCampaign?

The vendor states ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Pricing starts at just $9/month.


By removing the silos that typically exist between email marketing, marketing automation, CRM, and account management solutions, businesses can automate truly personalized experiences that feel authentic. The vendor states that over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce.

Additionally, ActiveCampaign offers 500+ pre-built automation templates that make it easy for customers to instantly create and run connected campaigns across all channels, and free customer service, including live chat and phone support, a self-help knowledge base and complementary data migration. Combined with the ActiveCampaign Customer Success Commitment—a set of 14 promises pledging that customers will always be able to get what they need, when they need it—ActiveCampaign aims to deliver value on Day 1 to customers of all sizes.

ActiveCampaign Screenshots

Combine tagging with conditional content to put the right message in front of each customer.Powerful, easy-to-use marketing automationFinely segment your audience based on engagement, purchase activity, lead score, or any other dimension you can think of.Use live chat, site messaging, email, and a unified inbox to build relationships with customers.A simple, intuitive CRM helps your sales reps to get more done in less time

ActiveCampaign Video

ActiveCampaign: Customer Experience Automation Demo

ActiveCampaign Integrations

ActiveCampaign Competitors

ActiveCampaign Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Alternatives

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Frequently Asked Questions

What is ActiveCampaign?

ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.

How much does ActiveCampaign cost?

ActiveCampaign starts at $9.

What is ActiveCampaign's best feature?

Reviewers rate Email deliverability reporting and Triggered drip sequences highest, with a score of 9.1.

Who uses ActiveCampaign?

The most common users of ActiveCampaign are from Small Businesses and the Marketing & Advertising industry.

Reviews

(1-25 of 589)
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Wendy Brodeur | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
Devin Ambron | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • It's helped us nurture contacts that signed up through our client's website and has led to hundreds of thousands of dollars in sales per year.
  • Re-engagement campaigns that are baked into the platform have helped us to filter through and improve upon the quality of people signing up for our list.
  • Clients are more confident working with our agency when we can show them that this tool will help them build closer relationships with their customers.
Juan R. Arroyo Yap | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • The main impact is integration with ClickFunnels and allowing tags because it saves a lot of time with data transfer
  • The access to all the automation triggers has been useful.
  • For a starting business, the cost of a small list is convenient compared to the features available in the basic plan.
Julie Barber | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • It has saved us days of work both in setting up and running campaigns.
  • It allows us to see what's working and what isn't from our marketing efforts using hard data - this is saving us time and money as we can course-correct quickly if something isn't working, or up the ante, if it is!
Tim Weatherall | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • ActiveCampaign has allowed us to reach customers on specific days like their birthday or anniversary. This has improved our customer retention.
  • We have been able to automate the delivery of instructions and necessary information to our customers. This makes for a smooth trouble-free experience.
  • We have been able to better follow up with customers who show interest in products through visiting our website or clicking links in newsletters.
Kim McCumber | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Provided a platform to develop significant in-house capabilities through internal forms and emails.
  • Gives users across the business a place to review information about prospects and clients.
  • Allowed us to create custom workflows that reduce the amount of manual work so that time can be spent elsewhere.
Triana Garrett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Robin Nemesszeghy | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Allowed me to create professional-looking emails that suited the products my business was selling.
  • Generated higher click-through rates by users to my other social media accounts.
  • The ability to customize emails allowed me the creativity to create emails that represented my brand.
Andrea Lupi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • The scoring point permitted us to have a better Open Rate due to mail sent to the right target.
  • Automation with Salesforce constantly keeps updating the information of clients and prospects.
  • The cost is acceptable compared with other solutions.
  • I'd like the On-Boarding process with an ActiveCampaign Specialist that helps you with the configuration depending on your needs.
Val Frania | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Ease of use - Setting up an evergreen newsletter was super easy and has helped us be consistent in our communication.
  • Campaigns/automations - the multiple options for setting them up to target contacts based on activity or interests has helped streamline our communication.
  • There is now a method to our madness - rather than randomly throwing out an email when there is time, we are able to better execute a business plan involving regular communication outside of social media. This is huge to us.