ActiveCampaign

ActiveCampaign

Customer Verified
Top Rated
Score 8.5 out of 10
Top Rated
ActiveCampaign
Starting at $9 per month
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Overview

What is ActiveCampaign?

ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.
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Recent Reviews

Well worth it

10 out of 10
January 18, 2023
I found it a good all-round tool and is easy to integrate with other systems. We use this to capture information from several lead …
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Amazing!

9 out of 10
December 10, 2022
I've thoroughly enjoyed using ActiveCampaign. Our company switched from Mailchimp a couple of years back, and we have not looked back. We …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Email deliverability reporting (660)
    9.3
    93%
  • List management (636)
    9.0
    90%
  • Standard reports (570)
    8.8
    88%
  • Dashboards (583)
    8.6
    86%

Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of ActiveCampaign, and make your voice heard!

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Pricing

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Lite

$9.00

Cloud
Per Month [3 Users]

Plus

$49

Cloud
Per Month [25 Users]

Professional

$129

Cloud
Per Month [50 Users]

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $9 per month
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Product Demos

Customer Experience Automation Demo
01:44
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

8.5Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.7Avg 7.6

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.5Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.8Avg 7.4

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.6Avg 7.4

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.7Avg 7.4
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Product Details

What is ActiveCampaign?

The vendor states ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Pricing starts at just $9/month.


By removing the silos that typically exist between email marketing, marketing automation, CRM, and account management solutions, businesses can automate truly personalized experiences that feel authentic. The vendor states that over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce.

Additionally, ActiveCampaign offers 500+ pre-built automation templates that make it easy for customers to instantly create and run connected campaigns across all channels, and free customer service, including live chat and phone support, a self-help knowledge base and complementary data migration. Combined with the ActiveCampaign Customer Success Commitment—a set of 14 promises pledging that customers will always be able to get what they need, when they need it—ActiveCampaign aims to deliver value on Day 1 to customers of all sizes.

ActiveCampaign Screenshots

Screenshot of Combine tagging with conditional content to put the right message in front of each customer.Screenshot of Powerful, easy-to-use marketing automationScreenshot of Finely segment your audience based on engagement, purchase activity, lead score, or any other dimension you can think of.Screenshot of Use live chat, site messaging, email, and a unified inbox to build relationships with customers.Screenshot of A simple, intuitive CRM helps your sales reps to get more done in less time

ActiveCampaign Video

ActiveCampaign: Customer Experience Automation Demo

ActiveCampaign Integrations

ActiveCampaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.

ActiveCampaign starts at $9.

Mailchimp, HubSpot Marketing Hub, and Klaviyo are common alternatives for ActiveCampaign.

Reviewers rate Email deliverability reporting highest, with a score of 9.3.

The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews

(1-25 of 653)
Companies can't remove reviews or game the system. Here's why
Joseph Arroyo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Automations free up time - once set up, email campaigns execute in seconds
  • Emailing my newsletter is a second touch-point for my clients
  • The flat rate for my subscription means that I reach my clients and prospects for fractions of a cent each month
Dr. Christine Sauer MD, ND | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • faster growth of email list
  • easier to separate campaigns and emails that work vs that don't work
  • for a single business owner its a lot of investment of time and energy to manage
Score 8 out of 10
Vetted Review
Verified User
  • I made a good impression a few people and got some responses
  • It led to a lot of spam, which has probably produced bad ratings for my email address
  • It got me started with marketing so that I could expand my mailing list a bit
Score 10 out of 10
Vetted Review
Verified User
  • Repeated four-figure launches of brand-new products and services
  • Signed more than 3,000 business owners up to our free lead-generating challenges
  • Eliminated the need for multiple marketing platforms, saving costs on subscriptions
Mei Tan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Automated workflows result in shorter work days.
  • Streamlines the procedures for monitoring your sales.
  • Your follow-up campaigns will be more automated and you will be able to adjust the conditions.
  • You can view your transaction reports, chat conversion and automation data, as well as contact trends.
  • Email transmission is reduced.
Score 9 out of 10
Vetted Review
Verified User
  • I've been able to deliver a welcome sequence that leads people to my offers
  • I'm confident in the emails that are sent because they're personalized to my subscribers' preferences
  • I have automatized a lot of my lead nurturing to create a passive income stream
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