ActiveCampaign Reviews

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225 Ratings
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Score 8.9 out of 100

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TrustRadius Top Rated for 2020

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Reviews (1-25 of 146)

Kendahl MacLaren | TrustRadius Reviewer
July 07, 2020

Effective Overall!

Score 7 out of 10
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Verified User
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Return on Investment

  • An easy way to create lists of customers that would be interested in receiving new product information.
  • We were able to gate some of our downloadable content to increase prospects.
  • Affordable option when it comes to email automations.
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Jed Riddy | TrustRadius Reviewer
July 07, 2020

Email Marketing Done Easy!

Score 9 out of 10
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Return on Investment

  • It has allowed me to run sales-grabbing automations which have been established after advertising on Facebook. It has helped me educate my customers through their initial purchase, and led to bigger sales.
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Alicia Blessing | TrustRadius Reviewer
July 06, 2020

Solid Product, Good Price

Score 8 out of 10
Vetted Review
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Return on Investment

  • Simplified overall email marketing strategy.
  • Use of one platform for all marketing communications instead of relying on several different platforms.
  • Integration with Salesforce has enabled us to customize our automations in many ways, giving us the opportunity to deliver highly customized messaging based on our ideal customer personas.
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James McCracken | TrustRadius Reviewer
June 29, 2020

Build trust, responsiveness and your business with Active Campaign

Score 10 out of 10
Vetted Review
Verified User
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Return on Investment

  • It has had a positive ROI. It's hard to measure 'advocacy' and 'engagement' but it does make it easier for me to communicate with people, maintain and build new relationships.
  • The automations mean it reduces time needed to nurture prospects and deliver.
  • The negative is that occasionally, it would be helpful to have more than 3 users so we can have different people using the platform.
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Kristen Robinson | TrustRadius Reviewer
June 26, 2020

ActiveCampaign is the ONLY email marketing tool you need!

Score 10 out of 10
Vetted Review
Verified User
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Return on Investment

  • I make a lot of my sales via email so ActiveCampaign has been EXTREMELY helpful.
  • ActiveCampaign gives me another touch point with potential clients other than social media.
  • ActiveCampaign makes it easy to segment different groups on my email list.
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Crismer La Pignola | TrustRadius Reviewer
June 23, 2020

Active Campaign for small and big business is the right choice

Score 10 out of 10
Vetted Review
Verified User
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Return on Investment

  • Positive impact for communication with my leads/customers.
  • In my scenario, I have not yet achieved my goals. My target is very difficult.
  • Communication, information, and contacting my leads. This has a very positive impact on my business.
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Feature Scorecard Summary

WYSIWYG email editor (133)
Dynamic content (122)
Ability to test dynamic content (108)
Landing pages (47)
A/B testing (86)
Mobile optimization (117)
Email deliverability reporting (144)
List management (144)
Triggered drip sequences (130)
Lead nurturing (76)
Lead scoring and grading (56)
Data quality management (59)
Automated sales alerts and tasks (54)
Calendaring (45)
Event/webinar marketing (40)
Social sharing and campaigns (35)
Social profile integration (36)
Dashboards (134)
Standard reports (132)
Custom reports (92)
API (67)
Role-based workflow & approvals (40)
Customizability (60)
Integration with (12)
Integration with Microsoft Dynamics CRM (5)
Integration with SugarCRM (5)

About ActiveCampaign

The vendor states that ActiveCampaign's Customer Experience Automation Platform presently helps 90,000+ businesses in 161 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for orchestration, segmentation and personalization across social, email, messaging, chat, and text. 300+ integrations. Pricing starts at $9/month.

Email Marketing
Subscription Forms
Dynamic Content
Email Segmentation
Split Testing

Marketing Automation
Site Tracking
Event Tracking
Automation Goals
Automation Map
Split Action

Sales & CRM
Gmail Extension for Chrome
Contact & Lead Scoring
Mobile App
Salesforce App

Site Messages
Facebook Custom Audiences

Machine Learning
Win Probability
Predictive Sending
Predictive Content Beta

ActiveCampaign Integrations

ActiveCampaign Competitors

Mailchimp, HubSpot, Klaviyo, Marketo, Campaign Monitor, Constant Contact, Keap (formerly Infusionsoft), ConvertKit


  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

ActiveCampaign Technical Details

Operating Systems: Unspecified
Mobile Application:No