ActiveCampaign
Overview
What is ActiveCampaign?
Recent Reviews
Awards
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Popular Features
View all 27 features- Email deliverability reporting (660)9.393%
- List management (636)9.090%
- Standard reports (570)8.888%
- Dashboards (583)8.686%
Reviewer Pros & Cons
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Pricing
View all pricingLite
$9.00
Plus
$49
Professional
$129
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $9 per month
Product Demos
Features
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
The vendor states ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Pricing starts at just $9/month.
By removing the silos that typically exist between email marketing, marketing automation, CRM, and account management solutions, businesses can automate truly personalized experiences that feel authentic. The vendor states that over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce.
Additionally, ActiveCampaign offers 500+ pre-built automation templates that make it easy for customers to instantly create and run connected campaigns across all channels, and free customer service, including live chat and phone support, a self-help knowledge base and complementary data migration. Combined with the ActiveCampaign Customer Success Commitment—a set of 14 promises pledging that customers will always be able to get what they need, when they need it—ActiveCampaign aims to deliver value on Day 1 to customers of all sizes.
ActiveCampaign Screenshots
ActiveCampaign Video
ActiveCampaign Integrations
- LiveChat
- Survicate
- BigCommerce
- Calendly
- Dropbox
- Facebook Business Manager
- MINDBODY
- Pipedrive
- Shopify
- Slack
- SurveyMonkey
- Typeform
- unbounce
- Zendesk Support Suite
- Twilio Programmable SMS
- part of Twilio CPaaS
- Magento Commerce
- part of Adobe Commerce Cloud
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
Attribute Ratings
Reviews
(1-25 of 653)- Popular Filters
An excellent value for email marketing - Fortune 500 level features available to small businesses
- Automations free up time - once set up, email campaigns execute in seconds
- Emailing my newsletter is a second touch-point for my clients
- The flat rate for my subscription means that I reach my clients and prospects for fractions of a cent each month
Well worth it
- better email management
Good email marketing tool
- Onboarding campaigns helps new users know about our offerings
- Educating coaches on our platform
- Promoting blog posts and events
Great for Growing Businesses With Limited Budgets
- Made communication with our investors far easier
- Organized our leads in a better, more accessible way
- Allowed my sales team to visualize leads and move them down the funnel
- Business has grown 300% since we implemented ActiveCampaign
Great for the Serious Business Owner Looking for a Complete Solution for a Reasonable Price
- faster growth of email list
- easier to separate campaigns and emails that work vs that don't work
- for a single business owner its a lot of investment of time and energy to manage
Amazing!
- Higher clicks on our articles that we feature in roundups.
- More revenue through affiliate links.
- More website traffic and social traffic.
ActiveCampaign Review
- Good ROI
- Nice for UX / customer experience
The Good and the Bad--Mixed Bag
- Positive: Reporting
- Negative: Cost for the value
A Well-Rounded Entry Level CRM
- LTV
- Retention
A bit of work to get started but great design, flexibility and scalability at a good starting price
- I made a good impression a few people and got some responses
- It led to a lot of spam, which has probably produced bad ratings for my email address
- It got me started with marketing so that I could expand my mailing list a bit
A must for any sized business
- It allows me to track the growth of potential clients, which has expanded from 50 to well over 500 in a year
- It has allowed me to target specifically which campaigns have shown me growth or loss (unsubscribes versus clicks / reads)
Best money for the value
- I have not measured that kind of an impact yet.
- Repeated four-figure launches of brand-new products and services
- Signed more than 3,000 business owners up to our free lead-generating challenges
- Eliminated the need for multiple marketing platforms, saving costs on subscriptions
ActiveCampaign is the best CRM
- As it automates lots of processes we use this time for doing other important things for the business
- We do not need people with high skills for using it as it's very easy to use.
- Automated workflows result in shorter work days.
- Streamlines the procedures for monitoring your sales.
- Your follow-up campaigns will be more automated and you will be able to adjust the conditions.
- You can view your transaction reports, chat conversion and automation data, as well as contact trends.
- Email transmission is reduced.
Great Step Up for Small Business Owners
- Saved time for our employees (we're talking hours upon hours)
- Happier customers receiving the info that they need
- Increase in engagement from our customers
Best price : value ratio, easy to use, ideal for self-publishers
- ActiveCampaign has the cheapest price ($10/month) for the value
The best email marketing software you'll find for advanced marketing
- I've been able to deliver a welcome sequence that leads people to my offers
- I'm confident in the emails that are sent because they're personalized to my subscribers' preferences
- I have automatized a lot of my lead nurturing to create a passive income stream
ActiveCampaign makes email marketing easy and super flexible
- It automated my sales process and increased sales by 50%.
- It's allowed us to create more complex automation, leading to more sales.
- It's increased our customer satisfaction.
Great for Emailers and Sales Funnel Tracking
- It has allowed us to get a better feel for where customers drop off in our sales funnel.
- It allows us to promote our video content better.
Definitely best bang for your buck
- Critical savings on time, which otherwise could have cost us thousands in fundraising opportunity cost
- Able to more easily quantify sales pipeline wins and reporting
Levelled up from separate pieces of software
- Added 50% to the monetisation of our list.
- Can outsource email marketing now we have a viable system for marketers to jump into - able to spend more time selling - upped revenue by 100% last quarter because of this.
Excellent marketing automation platform: Very happy with the software and the support provided by the company!
- Increased conversion rates from emails
- Improved communications with patients
- Quick to convert leads into prospects
Simple review
- It has stored all of my contacts so that I am aware of how many I have.
- It has enabled me to send out emails to my list.
- Has helped me obtaining information when people sign up for my list.
ActiveCampaign provides great service and a good tech set
- Easier to track and report on leads/conversion
- Easy to automate certain data capture and movements through sales cycle milestones
- Better communication with current customers and prospects