ActiveCampaign Reviews

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Score 8.7 out of 100

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Reviews (1-25 of 46)

Stephen Scott | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use ActiveCampaign for all of our email communications, from initial email signup onboarding to abandoned cart autoresponders, ticketing for questions or support, weekly email newsletters, and automated highly segmented emails with more information and details after someone has visited a specific page for a specific number of times.

The automation capability greatly reduces our time spent answering general questions, as we can create automations for virtually anything that is repetitive and time-consuming. Frequently asked questions through email are responded to by tagging that question to trigger a sequence of emails from one to multiples to answer the initial question and ask further questions to drill down to the reason for the initial question.

For example, if someone asks why their plants had pest insects on them, we would start the answer by tagging "pest question" to trigger the initial email outlining the general answer, with a question at the end if they need or want more details. If they click "yes", that triggers a series of emails explaining how soil fertility and weed population factors into pest insect problems, and gives links to articles we've written answering those questions.
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Page Vandiver | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

ActiveCampaign is an email marketing platform/CRM that we use for our own company and for our clients. It automates email campaigns, user journeys, and allows us to send out single email broadcasts. ActiveCampaign provides a platform to communicate with potential customers and turn them into repeat customers, loyal buyers, and to follow up with people after purchase.
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Rene Steffan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

ActiveCampaign is being used only by our Marketing and Sales Department in our organization. We use ActiveCampaign, integrated with Salesforce, to send out HTML rich emails to our guests and patients. It's very easy to use and provides great templates to choose from. The reports and tracking are very in-depth and helpful as well.
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Mike Koolwijk | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We help companies with setting up their marketing, based on existing tools or tools that we can suggest. ActiveCampaign is one of the tools we use and suggest, and also some of our clients use it. (So, there is not really one best tool for me, but it depends on the situation.) For marketing automation, we use ActiveCampaign for smaller companies with fewer than 500 contacts. It's easy to use, gets the job done for most of the wishes there are, and you can start at $9 per month. If it's not working, then it won't hit you too hard. We mainly use ActiveCampaign for lead generation, segmentation, automation of emails to the segments, and contact forms in one system.
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Tim Bost | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
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Use Cases and Deployment Scope

I rely on ActiveCampaign for all areas of the business, from marketing and CRM to subscription management. ActiveCampaign really does a fantastic job of keeping the kind of running records of customer contacts and interactions in a way that not only provides "number crunchable" data but also offers remarkable insights into the specifics of individual customer actions and preferences.
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Eric Mulford | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
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Use Cases and Deployment Scope

Our business is to handle email automation solutions for clients. We can offer more services to our client because we use ActiveCampaign then we ever could with any other product on the market. ActiveCampaign provides the 3 things that our clients are looking for in an automation package. CRM, Automation and Segmentation. Any service can send emails, but AC take this service to a whole new level. The full stack capabilities of AC allow for an unlimited expansion of services. AC does what they do better than anyone and they integrate with the top platforms to do the rest. I have tried using others in the past. Nobody does a better job of delivering quality support and services than ActiveCampaign.
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Nehal Patel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We changed our mind to get an alternative from one of the popular tools which they said hub of a marketing campaign. It was 100% the right decision to move over to ActiveCampaign. I love the simplicity of the UI as well as their easy-to-use features like Newsletter campaigns, contact management, deal tracking and the one I like most, the automation setup to follow up with leads.


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Chad Carman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

ActiveCampaign is used within our marketing department for automated emails, newsletters, call-to-action emails and more. Specifically, it allows us to send conditional content which makes it easier for us to send emails that are specific to each individual and help them along their customer journey. The editor is simple to use so multiple users can create emails that are on-brand.
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Jake Tacher | TrustRadius Reviewer
October 11, 2019

Be weary of AC

Score 3 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use it as a sales and marketing CRM, but our success and support team trickles in there sometimes too. We also try to use it to calculate commission.
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Josh Summerhays | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use ActiveCampaign both on the marketing and fulfillment sides of the business. ActiveCampaign helps us segment and target our audience so that we can market the most relevant programs and offers to each person. We also use ActiveCampaign to deliver digital course content and help our clients stay on schedule with their learning and development. We've just started taking advantage of the SMS capabilities of ActiveCampaign in this regard as well.
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Kristi Brown | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use ActiveCampaign to build our email list, to send mass emails to our list, and for funnel and email automations. It allows us to create email campaigns, sales and webinar funnels, so that subscribers move along the funnel automatically. Once the automations are built, it runs seamlessly with little effort from us.

I have used several other email platforms and I recommend ActiveCampaign to my clients and colleagues now.
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Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

  • We use ActiveCampaign to send out email communications to our audience. We also use it to organize our list of 150k based on what online course they are in, what free resources they have signed up for, which funnel they joined us by. And last, we use it to send out automated emails for our online courses.
  • We were initially using Campaign Monitor and were very happy with them. But then we started using Thinkific for our online courses, and Thinkific did not integrate with Campaign Monitor, so we switched to ActiveCampaign. We've been pretty happy with it, and it integrates well with Thinkific.
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Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source

Use Cases and Deployment Scope

We rely on ActiveCampaign for everything from subscription management, to CRM insights, to an automated email and SMS marketing. It's a fantastic platform that has all the automation capabilities we need without getting too convoluted - very simple to implement and train our team to use. One of the greatest benefits we've found when implementing ActiveCampaign for our clients is the great insight that it provides on Lead and Customer interactions, purchase history, and conversion attribution.
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Anonymous | TrustRadius Reviewer
November 07, 2019

Absolutely the best!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We are currently using ActiveCampaign for a couple of different things. The main usage is a long term drip campaign that all of our users cycle through. It is set up specifically to target users based on the products they purchased and help them understand how to better use the products and then encourage them to try other products that fit with what they have purchased. Once they have completed that cycle, they are dumped into our long term nurture campaign and receive a series of emails that repeats every 12 months. The email paths that they initially enter into will change as they take certain actions and it works amazingly well. We also use ActiveCampaign as a way to deliver special announcements like sales, promos, new items, etc.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
Review Source

Use Cases and Deployment Scope

We use ActiveCampaign for several clients. We design emails and set up automations. ActiveCampaign has a robust automation feature and since we are a reseller, we can organize our client's accounts in one place.
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Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

I use ActiveCampaign to automate the email communication with the users of my application. Setting up automation with ActiveCampaign is super easy and the email delivery is awesome. I don't have to worry about my emails hitting the spam folder.
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Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source

Use Cases and Deployment Scope

ActiveCampaign is my favorite email marketing platform. It's simple and fast to set up and is super powerful. It also has great deliverability. So whether you are trying to send out a weekly newsletter to your email list, email much more frequently, or are looking for an email automation tool that allows you to segment and automate very specific actions, ActiveCampaign is a great solution.
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Sarah Bandy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

ActiveCampaign is used across our whole organization, from Program Director to Office Manager to Executive Director, in order to organize, promote, and provide registration for our various music education programs. We can also track trends for registration, run reports on t-shirt sizes, do a demographics breakdown, create coupon codes, and send emails internally.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We're using ActiveCampaign for a number of marketing functions:
  • Lead gen efforts that are part of our content strategy.
  • Broadcasting our newsletters.
  • Managing pipelines.
  • Automations.
What works particularly well is that it features both your usual email and marketing automation tools, as well as a 'Deals' function, which are sales pipelines at all the effects that are fully integrated and feed off the same contact database.
It is also flexible enough to allow us to do this for multiple brands too.
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Ben Gelsey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

ActiveCampaign (AC) is the lifeblood of my email flight deal alert company, Flights Machine. We are in AC everyday, since our subscribers rely on our emails as the main way they get notified about our flight deals. The campaign builder in AC is nice, but where it stands out over other offerings such as MailChimp (our former email tool) is in its automation builder. They have a strong API to tag users based on arbitrarily complex business logic in your codebase, with an easy to use automation builder than can be triggered when tags get added to a user.
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Nicholas De Salvo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use ActiveCampaign for marketing smart automation and also consult with other companies on selecting marketing automation tools. ActiveCampaign is a very powerful tool for small businesses looking for a rich feature-set at an affordable price.
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Audréa Trinh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

ActiveCampaign (AC) is an easy and effective marketing automation tool for small businesses. I have implemented AC in the marketing department in order to send different and multiple types of campaigns (simple newsletters, invites, nurturing campaigns) and also to create lead funnel automations. If you have a little customer base (<5000 contacts), AC is a good tool and it is easy to use for lead generation.
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Viktor Nagornyy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
Review Source

Use Cases and Deployment Scope

We use ActiveCampaign to generate and nurture leads, manage sales pipeline with a built-in CRM to help close sales, and stay in touch with existing customers. It's an integral part of the business as it helps bring in new customers and keep existing customers while increasing their lifetime value with new orders and services.
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Feature Scorecard Summary

WYSIWYG email editor (41)
8.0
Dynamic content (40)
8.0
Ability to test dynamic content (36)
7.8
Landing pages (15)
6.9
A/B testing (35)
8.2
Mobile optimization (42)
8.3
Email deliverability (46)
8.6
List management (45)
8.7
Triggered drip sequences (42)
9.6
Dashboards (45)
7.4
Standard reports (45)
7.6
Custom reports (33)
7.4

About ActiveCampaign

ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.

Email Marketing
Subscription Forms
Dynamic Content
Email Segmentation
Split Testing

Marketing Automation
Site Tracking
Event Tracking
Automation Goals
Automation Map
Attribution
Split Action

Sales & CRM
Gmail Extension for Chrome
Contact & Lead Scoring
Mobile App
Salesforce App

Messaging
SMS
Site Messages
Facebook Custom Audiences
Conversations

Machine Learning
Win Probability
Predictive Sending
Predictive Content Beta

ActiveCampaign Integrations

ActiveCampaign Competitors

Pricing

  • Does not have featureFree Trial Available?No
  • Has featureFree or Freemium Version Available?Yes
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

ActiveCampaign Technical Details

Operating Systems: Unspecified
Mobile Application:No