ActiveCampaign

ActiveCampaign

Customer Verified
Top Rated
Score 8.5 out of 10
Top Rated
ActiveCampaign
Starting at $9 per month
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Overview

What is ActiveCampaign?

ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.
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Recent Reviews

Well worth it

10 out of 10
January 18, 2023
I found it a good all-round tool and is easy to integrate with other systems. We use this to capture information from several lead …
Continue reading

Amazing!

9 out of 10
December 10, 2022
I've thoroughly enjoyed using ActiveCampaign. Our company switched from Mailchimp a couple of years back, and we have not looked back. We …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Email deliverability reporting (661)
    9.3
    93%
  • List management (637)
    9.0
    90%
  • Standard reports (571)
    8.8
    88%
  • Dashboards (584)
    8.6
    86%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of ActiveCampaign, and make your voice heard!

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Pricing

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Lite

$9.00

Cloud
Per Month [3 Users]

Plus

$49

Cloud
Per Month [25 Users]

Professional

$129

Cloud
Per Month [50 Users]

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $9 per month
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Product Demos

Customer Experience Automation Demo
01:44
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

8.6Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.8Avg 7.6

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.6Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

8.8Avg 7.4

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.6Avg 7.4

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.8Avg 7.4
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Product Details

What is ActiveCampaign?

The vendor states ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Pricing starts at just $9/month.


By removing the silos that typically exist between email marketing, marketing automation, CRM, and account management solutions, businesses can automate truly personalized experiences that feel authentic. The vendor states that over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce.

Additionally, ActiveCampaign offers 500+ pre-built automation templates that make it easy for customers to instantly create and run connected campaigns across all channels, and free customer service, including live chat and phone support, a self-help knowledge base and complementary data migration. Combined with the ActiveCampaign Customer Success Commitment—a set of 14 promises pledging that customers will always be able to get what they need, when they need it—ActiveCampaign aims to deliver value on Day 1 to customers of all sizes.

ActiveCampaign Screenshots

Screenshot of Combine tagging with conditional content to put the right message in front of each customer.Screenshot of Powerful, easy-to-use marketing automationScreenshot of Finely segment your audience based on engagement, purchase activity, lead score, or any other dimension you can think of.Screenshot of Use live chat, site messaging, email, and a unified inbox to build relationships with customers.Screenshot of A simple, intuitive CRM helps your sales reps to get more done in less time

ActiveCampaign Video

ActiveCampaign: Customer Experience Automation Demo

ActiveCampaign Integrations

ActiveCampaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.

ActiveCampaign starts at $9.

Mailchimp, HubSpot Marketing Hub, and Klaviyo are common alternatives for ActiveCampaign.

Reviewers rate Email deliverability reporting highest, with a score of 9.3.

The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews

(1-25 of 656)
Companies can't remove reviews or game the system. Here's why
Miguel Angel Horta Camacho | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I am the main administrator of the tool; I manage the CRM, user access, and automation, being responsible for good use and solving issues that could happen; also I am responsible for seeing that all integrations we are making works perfectly; I am also a decision maker, I am the one who has direct contact to the tech support team.
Joseph Arroyo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use ActiveCampaign to maintain my mailing list. It easily integrates with the several opt-in pages I use for my marketing efforts. I send marketing emails as well as newsletter type emails with ActiveCampaign.
January 18, 2023

Well worth it

Score 10 out of 10
Vetted Review
Verified User
I found it a good all-round tool and is easy to integrate with other systems. We use this to capture information from several lead magnets. These clients are then targeted through the automation processes available
December 30, 2022

Good email marketing tool

Score 9 out of 10
Vetted Review
Verified User
We use ActiveCampaign to automate our campaigns which are sent automatically. We also use them for one off campaigns that we need to send out to our users. In this way we are able to execute our end to end email marketing strategy for our users and also helps us analyze on how we are doing on it
Score 9 out of 10
Vetted Review
Verified User
We use the platform to both market our investment products to contacts that visit our website and fill out lead forms, or those that are added manually by us as a result of sales efforts and networking. Once they are a contact we send them welcome email automations, newsletters and other communications to convert them into active investors.

We also use AC to communicate with our active investors and track their interest and engagement with our emails when we are marketing a new investment opportunity.

Finally, we use the CRM functionality to track our leads through to conversion.
Dr. Christine Sauer MD, ND | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I started to use ActiveCampaign as a lower-cost alternative to Infusionsoft (Keap). With a relatively broad scope of practice (Brain Health Coaching in 4 different niches - Weight Loss, Parenting, Business and Mental Health), I needed a way to tag my clients and sort them into different campaigns and automation as well as assign them to different deals depending on their interests and activity scores. ActiveCampaign has given me this ability for a very reasonable rate, and also has some easy-to use landing page options and product options. It works well with my websites and the email deliverability is great.
December 10, 2022

Amazing!

Score 9 out of 10
Vetted Review
Verified User
I've thoroughly enjoyed using ActiveCampaign. Our company switched from Mailchimp a couple of years back, and we have not looked back. We have super-detailed insights into our audience, better tools to create high-level and quality emails, and better reporting as well. We use ActiveCampaign to send daily emails to our audience giving them travel tips, deals, and more.
December 04, 2022

ActiveCampaign Review

Score 8 out of 10
Vetted Review
Verified User
ActiveCampaign is a very good web marketing tool for CRM and for automation marketing to send emails to several people at once. Contact management is simple and the creation of an email campaign is within reach for everyone. However, the software remains quite expensive I find.
Score 7 out of 10
Vetted Review
Verified User
Active Campaign is our primary marketing CRM. We use it for email and SMS campaigns - but have been using it for other tools in data capture and engagement. It is a useful and well rounded CRM primarily focused on e-commerce. Which we tap in to for retention and engagement needs.
Score 8 out of 10
Vetted Review
Verified User
I have used ActiveCampaign for email campaigns with follow-up forms, automations from website-based forms flowing from ads or research, and generally managing mailing lists. The design flexibility of the forms and the emails allowed me to make a professional impression when contacting people or when they responded to an ad. The automations also worked very well, and were easy to monitor progress.
October 06, 2022

Best money for the value

Score 10 out of 10
Vetted Review
Verified User
We use ActiveCampaign on a daily basis. To send out our email communications with our customers. We also send a newsletter weekly, and it has been really important for our business to keep track of our email opening rate. In addition to that, we also use the split test option to deliver emails with better opening rates. The automation section is pretty straightforward forward, and we use it a lot to automate many steps that were manually done previously.
Score 10 out of 10
Vetted Review
Verified User
ActiveCampaign is our CRM and chosen platform for email automation sequences, sales emails, and communicating with our clients. The product allows us to host all our customer information securely in one place in a way that is GDPR compliant. It takes the stress out of email communication thanks to the readymade templates and user-friendly interface that mimics Word. We can make money in our sleep - knowing sales email sequences are going out to clients on predetermined schedules.
Score 10 out of 10
Vetted Review
Verified User
We use ActiveCampaign as the tool to communicate with all of our clients and keep them updated on our database. It's also our marketing tool in which we send them different campaigns according to the needs of the company. It's amazing how good ActiveCampaign is. We had before Salesforce but it was too expensive, so we decided to move to Active Campaign and it was the best decision!
Mei Tan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
With ActiveCampaign you can automate offers, list management, and contact management. You can schedule appointments, add notes to contacts, and send them direct messages. To improve the overall user experience, you can send personalized messages to your website users. To convert more visitors, you can build a kind of sales funnel.
Score 9 out of 10
Vetted Review
Verified User
While ActiveCampaign has a bit of a learning curve, it was extremely helpful in helping us set up systems, automations, and tracking our engagement. It's robust but not complicated (when you get the hang of it) and I feel like we have this massive, million dollar software for an affordable price.
Score 9 out of 10
Vetted Review
Verified User
I use ActiveCampaign for all my email marketing efforts. I can easily segment my list and run leads through different funnels without having to manually do anything. I like the automation and the level of customization for each email I send. I also really like the campaign builder and find that ActiveCampaign is a complete software that is really useful and adequate if you're going to use email marketing in your business. It does have advanced features that I don't think are super valuable if you're just going to use it to email here and there but if you're building a complex business with multiple funnels and offers and you want to be able to automatize most of it, then this is definitely a great addition to your business tools! The only thing is that it might take a little time to get used to the user interface that I find somewhat complicated and the contact management could be a little more intuitive as well. Other than that, I really like this email marketing provider and I'm excited to see how much more of my business I can automatize other than emails.
Ellie Busby | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We primarily use ActiveCampaign (AC) for automated email marketing and newsletters. It helps us nurture our leads automatically and generate sales. When leads sign up for a lead magnet, they get added to ActiveCampaign and send nurture emails for days-weeks before receiving sales emails. We also use ActiveCampaign for nurturing customers after a purchase. Because our product is a test that takes time to get results, we keep our customers "warm" by sending them emails over weeks about what they can expect.
Score 9 out of 10
Vetted Review
Verified User
We use ActiveCampaign to track the progress of deals through our sales funnel. We also share emails with relevant and helpful educational content with our customers and prospects. We also send personalized emails through ActiveCampaign as well. It is a great tool that allows us to keep ourselves in front of our customers.
Sheldon Brow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We have used Active Campaign at both of my companies for both a CRM and contact categorization database, as well as email marketing. Staying on top of client engagement is critical for us to refine our product market fit and optimize conversion rates of sales prospects, as well as investors. The main problem it addressed was finding something within a reasonable price point that offered value for that cost and was very easy to implement and use ongoing.
Patrick Hemus | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
AC is our CRM and email marketing tool. We keep all of our contacts in AC, use the powerful automations to tag them, and email them accordingly. These three aspects make it second to none in terms of stacking technologies into one easily manageable package. It beasts competitors by a landslide.
David Kennett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use ActiveCampaign to manage all of our email marketing, making use of automations, email campaigns and integrations with other business systems.<br><br>It has revolutionised the way in which we are able to communicate with prospective and existing patients, to provide them with valuable information relating to health &amp; fitness, and encouraging them to use our blood tests to monitor their health.<br><br>The software itself is very powerful and easy to use, which were the main reasons I chose it over the competition. One aspect that we could not have predicted before purchasing the software is the quality of the support and onboarding - every member of the ActiveCampaign team that we have dealt with has been exceptionally helpful in enabling us to get the most out of the software - this has made a huge difference in the value we get from the system and really sets ActiveCampaign apart from other software that we use.<br><br>All in all, we are very happy with ActiveCampaign and we plan to continue to extend its use across the organisation as we move forwards.<br><br>
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