ActiveCampaign Reviews

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Score 8.8 out of 100

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Reviews (1-25 of 46)

Stephen Scott | TrustRadius Reviewer
January 06, 2020

ActiveCampaign - All of the email tools you’ll ever need, in one toolbox.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
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Page Vandiver | TrustRadius Reviewer
November 28, 2019

Get off of the email provider you're using and get on this one instead!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

This platform is a GREAT fit for almost any growing businesses or coach:
  • That has a minimum of 200 contacts (or that are planning on generating more very soon).
  • That has marketing and lead generation in place to grow their network.
  • That needs automated email marketing (automated messages sent out to potential, existing customers).
  • That wants to visualize their data (be able to see where potential customers are coming from.
  • That wants to integrate their email marketing with all other aspects of their business.
This isn't a great fit for brand new users to email:
  • If you are brand new to email marketing, need something super visual and super easy to use... ActiveCampaign may not be the best place to learn. It's mid-tech (some understanding needed) in order to execute these. The learning curve might prevent you from sending out emails altogether. Don't be intimidated, but if you're brand new, plan on asking for a bit of help.
  • If you're planning on building for the long-haul, then I would recommend this platform - just don't do the emails yourself. Hire this out to consultants or email marketers.
If you're an eCom business processing orders on Shopify, we recommend a different platform that is designed specifically for that use case.
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Rene Steffan | TrustRadius Reviewer
February 13, 2020

ActiveCampaign for everyone!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

If you are looking to reach a large base of clients with HTML rich emails, ActiveCampaign is a great tool to use. We use it for events, products, services, weekly webinars, truly the possibilities are endless. I don't think I can think of a scenario where ActiveCampaign wouldn't be appropriate to use. Maybe to tell something they have cancer.
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Mike Koolwijk | TrustRadius Reviewer
February 12, 2020

ActiveCampaign: A great marketing tool to start with

Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

From my experience, ActiveCampaign is better at "email marketing automation" than marketing automation as a whole. So, when your main focus is getting everything out of your mail campaigns and subscribers, this tool is perfect! If you are a small company, or even a bigger one, and want to "experience" marketing automation, ActiveCampaign is a perfect base to start. But if you are bigger and want the complete picture of "marketing automation" with sales management, etc., I would suggest other tools.
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Tim Bost | TrustRadius Reviewer
October 10, 2019

Choose ActiveCampaign For Its Power & Versatility, If You Don't Mind It Being Affordable, Too!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

If you're looking for an affordable yet powerful way to bring together email list management, CRM, and marketing automation, then ActiveCampaign is a great choice. It's fabulous for effective list segmentation, extremely robust in its marketing automation features, and wonderfully reliable in delivering accountable actions and relevant data that can help your business expand. Allow the appropriate time for the learning curve required, get your business goals and marketing priorities straight, and ActiveCampaign will serve you extremely well.
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Nehal Patel | TrustRadius Reviewer
November 14, 2019

Wondrous Email Campaign Tool for Sales, Support and Marketing

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

The tools are comparable to what you'll pay 2X for, and one of the features I love about ActiveCampaign is their Marketing Automation Workflows - allowing you to set up, segment, and activate the inactive. By using this tool, [our] partner ag achieved 15% open rates in the HR industry where 10% is often average; by integrating the online tools with our inbound marketing team - both phone and online support - we were able to increase sales demos 5X over the previous 6 months because ActiveCampaign helped us motivate the inactive as well as those who take action.
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Chad Carman | TrustRadius Reviewer
November 06, 2019

ActiveCampaign should be your next email software

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

ActiveCampaign is well suited to "set it and forget it" email automation campaigns. It is geared more for smart email marketing based on conditions, actions, etc., that segment your audience based on interaction. It is not well suited for scenarios where you need to send to one-off lists like an event or other scenarios because of the process involved with manually subscribing or unsubscribing individuals.
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Jake Tacher | TrustRadius Reviewer
October 11, 2019

Be weary of AC

Score 3 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Honestly, if you are 5-10 people this might be awesome because of price and simplicity. That being said, if you plan to scale at all, pay for a better CRM. We got it hastily when we were about 20 employees but are switching now and the switch couldn't come sooner for us.
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Josh Summerhays | TrustRadius Reviewer
October 10, 2019

Great place to get started with marketing automation, but reporting is weak

Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

ActiveCampaign is great for small businesses that need to easily get something built and deployed quickly. It's a simple system to use, but with enough power to grow with your business for quite a while. It has a pretty good number of integrations with other small business marketing tech tools and hopefully, this will expand over time as well. The price point is palatable for a lot of small businesses as well, but once your contact list really starts taking off, you may need a different system.
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Kristi Brown | TrustRadius Reviewer
October 09, 2019

I recommend ActiveCampaign to Everyone!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I’ve used ActiveCampaign with clients that are just starting out and with corporations that have huge emails lists and multiple funnels. I believe it can be a fit for any of those. It will need some planning to get the most from the software and to create funnels that turn subscribers into clients or buyers.
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Anonymous | TrustRadius Reviewer
February 25, 2020

So glad we decided to switch to ActiveCampaign

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

ActiveCampaign can be used to import emails from funnels (landing page), so the prospect received an automated email (welcome email). This email can be tagged and, at the same time, a simple or complex email automation can be started. This automation can be created and administrated visually by using the email design tool.
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Anonymous | TrustRadius Reviewer
February 11, 2020

Great Solution, but could use a little finessing.

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

  • If you have an extensive database of users and you would like to be able to organize/categorize them and send them emails, it does well. I love that our users can unsubscribe from a single list while remaining on other lists.
  • I think if you did not have a broad audience, then ActiveCampaign my be more than you need.
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Anonymous | TrustRadius Reviewer
January 14, 2020

Robust, flexible, and user-friendly!

Score 10 out of 10
Vetted Review
Reseller
Review Source

Likelihood to Recommend

We have found such success in implementing ActiveCampaign for our own agency as well as a number of our clients, that we have become a reseller of the platform. We truly believe in ActiveCampaign's value and capabilities! That being said, we have found that it is best suited when implementing a client that has an external CRM for us to integrate with via API (or native integration). Without a CRM, it becomes much too difficult and even impossible to provide the high-level of reporting that a more robust CRM offers.
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Anonymous | TrustRadius Reviewer
November 07, 2019

Absolutely the best!

Score 10 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

If you are a Shopify or Shopify Plus user, ActiveCampaign is a must-have as a way to manage your customers. For the price, you can't beat it. We have 2 websites, each with over 100,000 customers, that are using ActiveCampaign to manage communications with the customer base, both buyers and non-buyers. We can segment pretty much whatever we want in sending out specific emails to customer groups. We even did workshops in certain locations across the country and used the geographic segmenting to target customers in those areas and it worked like a charm. Drip campaigns work amazingly well and are fairly easy to set up, once you understand the system. Newsletters or other messaging is also easy to do and provides all of the analytics you could want.
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Anonymous | TrustRadius Reviewer
October 09, 2019

ActiveCampaign is well worth the pricetag

Score 9 out of 10
Vetted Review
Reseller
Review Source

Likelihood to Recommend

ActiveCampaign isn't the cheapest solution out there but for more robust email marketing campaigns it's a must. I would not suggest ActiveCampaign to a small business that just wants to send out an email to their email list once a month since it won't be cost effective for their needs.
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Anonymous | TrustRadius Reviewer
June 29, 2019

ActiveCampaign is a solid option for small business

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

For the price, ActiveCampaign has no rivals. To get the same number of features, you would need to sign up with a much costlier platform. Another advantage is that it can be used for email marketing as well as your B2B sales efforts -- a well-implemented setup will automate most tasks, and your sales team will not need to use spreadsheets anymore.
ActiveCampaign features a number of 'deep data' integrations with third-party platforms, but doesn't handle transactional data such as e-commerce orders well -- you can't associate multiple records (eg. purchase orders) to a single contact.
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Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer
March 02, 2019

ActiveCampaign - The Perfect Combination of Simplicity Plus Power

Score 10 out of 10
Vetted Review
Reseller
Review Source

Likelihood to Recommend

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
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Sarah Bandy | TrustRadius Reviewer
March 12, 2019

ActiveCampaign helps you super sell!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

ActiveCampaign is fantastic for getting a plan together and organizing a bird's-eye view of your sales and marketing. It's super helpful to set up automation and educate yourself on the options available to you in that realm of sales. It's not necessarily the best email blast system, I personally prefer Campaign Monitor.
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Ben Gelsey | TrustRadius Reviewer
October 30, 2018

ActiveCampaign: Nailed the Sweet Spot of Power vs. Ease-of-Use

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).

It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
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Nicholas De Salvo | TrustRadius Reviewer
October 29, 2018

Great Features, Great Price!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
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Audréa Trinh | TrustRadius Reviewer
December 09, 2018

Effective and not expensive marketing automation tool

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

ActiveCampaign is well suited for basic scenarios such as daily emailing, follow-up emails, invites, thank you emails or reminders. If you want to create nurturing campaigns with multiple possibilities, AC is also pretty effective with the automation builder. If you want to do very personalized automated email campaigns, ActiveCampaign might not be the best tool to use.
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Feature Scorecard Summary

WYSIWYG email editor (41)
8.0
Dynamic content (40)
8.0
Ability to test dynamic content (36)
7.9
Landing pages (15)
6.9
A/B testing (35)
8.2
Mobile optimization (42)
8.4
Email deliverability (46)
8.6
List management (45)
8.7
Triggered drip sequences (42)
9.6
Dashboards (45)
7.4
Standard reports (45)
7.6
Custom reports (33)
7.4

About ActiveCampaign

The vendor states that ActiveCampaign's Customer Experience Automation Platform presently helps 90,000+ businesses in 161 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for orchestration, segmentation and personalization across social, email, messaging, chat, and text. 300+ integrations. Pricing starts at $9/month.

Email Marketing
Subscription Forms
Dynamic Content
Email Segmentation
Split Testing

Marketing Automation
Site Tracking
Event Tracking
Automation Goals
Automation Map
Attribution
Split Action

Sales & CRM
Gmail Extension for Chrome
Contact & Lead Scoring
Mobile App
Salesforce App

Messaging
SMS
Site Messages
Facebook Custom Audiences
Conversations

Machine Learning
Win Probability
Predictive Sending
Predictive Content Beta

ActiveCampaign Integrations

ActiveCampaign Competitors

Mailchimp, HubSpot, Klaviyo, Marketo, Campaign Monitor, Constant Contact, Keap (formerly Infusionsoft), ConvertKit

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

ActiveCampaign Technical Details

Operating Systems: Unspecified
Mobile Application:No