Item: Adjust by AppLovin
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We needed an additional app analysis platform besides Firebase to compare the rightness of the reports. We were unable to use deep links in our app campaigns. And we need a better cohort analysis besides to understand the customer journey better. And Adjust by AppLovin helped us to meet the needs I mentioned.

Pros and Cons

Cohort Analysis
Customer Segmentation according to choice
Deeplinking
3rd party app integration

User Experience - there are many dimensions in one screen
Just an measurement platform
Not updated features continuously

Most Important Features

Reliability
Easy to use
Simple

Return on Investment

For the first time, we measure our ROI comes from the apps with the help of Adjust by AppLovin's integration easiness
Improved our product because we could understand the user/download data better
We measured our IOS traffic brings 3 times more ROAS than Android traffic

Alternatives Considered

Firebase and Insider Growth Management Platform (GMP)

Because of the below reasons:

Very easy to use and the integration process moved forward smoothly
Offers the right data and information
Doesn't use reliable user/customer data
Data segmentation according to the user journey was better
Offers what you want about the app data actually
You would use the segmented data for the marketing and social media campaigns easily
Work very well with all 3rd party platform, so getting the tracking campaign URL is more easier

Key Insights

Do you think Adjust by AppLovin delivers good value for the price?

Yes

Are you happy with Adjust by AppLovin's feature set?

Yes

Did Adjust by AppLovin live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adjust by AppLovin go as expected?

Yes

Would you buy Adjust by AppLovin again?

Yes

Other Software Used

Insider Growth Management Platform (GMP), Storyly, Firebase

Likelihood to Recommend

According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.

App Measurement
Audience Builder
Link Builder

Innovative Uses

Wanted to increase user engagement besides the user acquisition aggressively
For the first time understanding Google ad group success in detail

Future Planned Uses

More growth in app revenue
New apps lunches
More financial market focus

Likelihood to Renew

We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use.

My Adjust by AppLovin Experience

Software Version

Overall Satisfaction with Adjust by AppLovin