Adjust - Accurate MPP
February 27, 2018
Adjust - Accurate MPP
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with adjust
We use adjust in our mobile advertising team as a third party tracker on clients who prefer not to share their data directly with Google, with clients who'd like more detailed information on in-app actions, or with clients who would like to see more accurate tracking than Google.
- Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
- Tracking in-app actions on our mobile campaigns.
- Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
- Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
- The reporting dashboard is not very easy to navigate, it doesn't offer enough options.
- You can't download granular level data for all channels at once. Adding this as an option would save a lot of time when analyzing the performance and doing reporting.
- It had positive impact because it allows tracking data without sharing it with Google
- It's easy to integrate with all channels and many platforms, such as AdWords, Facebook, Twitter, etc.
- By creating audiences, we've targeted most valuable users to the business
Kochava is the most popular one and has a better dashboard, offering many options for visualizing data. Adjust has a poor dashboard in comparison to Kochava, but offers easier integration with SDK and is cheaper. I don't think adjust shares device IDs, though. Its attribution is very accurate and offers very good solutions for fraud prevention