Name: Adjust by AppLovin
Rating: 8.5 (28 reviews)
Author: AppLovin

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Development

Alumni Management

School Management

Education

Association Management

Business Intelligence (BI)

Collaboration

Enterprise Resource Planning (ERP)

Environmental, Social, and Governance (ESG)

Facility Management

Meeting Management

Unified Communications as a Service (UCaaS)

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

HR Management

On-Demand Payment

Payroll

Talent Intelligence

Talent Management

Vendor Management Systems (VMS)

Workforce Analytics

Workforce Management

Human Resources

Asset Tokenization

Cloud Storage

Continuous Delivery

Data Center Backup

Data Governance

Fraud Detection

Graph Database

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

Managed Print

Master Data Management (MDM)

Message Oriented Middleware

Metadata Management

Network Function Virtualization (NFV)

Network Performance Monitoring

Network Traffic Analysis (NTA)

Robotic Process Automation (RPA)

SQL Server Performance Monitoring

Security Validation

Software-Defined WAN

Virtual Private Network (VPN)

Web Scraping

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Contest Management

Customer Loyalty Program

Email Marketing

Location Intelligence

Marketing Automation

Marketing Resource Management

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Marketing

Job Site Management

Project Management

Transcription

Waste Management

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

Sales

Automotive

Car Rental

Clinical Data Management

Equation Editors

Healthcare Learning Management

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

AppsFlyer

Singular

Branch

Branch Metrics, Inc.

Firebase

Google

Kochava

Google Analytics

Salesforce Marketing Cloud

Salesforce

Braze

AppLovin MAX

AppLovin

Mixpanel

### Attribution and Tracking
Users' opinions on Adjust Attribution's tracking and attribution capabilities vary, with some praising its ability to monitor marketing actions and their impact on business through special integrations. However, others express concerns about limitations such as the lack of cohorts for unique events and a slow and outdated reporting UI. Despite these mixed reviews, Adjust Attribution is recognized for its effectiveness in tracking actions and attributes across platforms, particularly when integrated correctly. (Source Reviews: [1](https://www.trustradius.com/reviews/adjust-attribution-2022-04-26-09-47-22), [2](https://www.trustradius.com/reviews/adjust-attribution-2022-07-12-15-03-53), [3](https://www.trustradius.com/reviews/adjust-attribution-2021-10-14-08-15-48), [4](https://www.trustradius.com/reviews/adjust-attribution-2020-02-25-10-31-47))

### Cohort Analysis
Some users appreciate Adjust by AppLovin's cohort analysis and customer segmentation features, finding them beneficial for creating funnels, tracking user evolution, and sharing cohorts with marketing tools. However, others express concerns about the platform's limitations in providing cohorts for unique events and the subpar reporting user interface. Despite these mixed reviews, Adjust by AppLovin seems to offer valuable tools for businesses looking to analyze and optimize their user cohorts. (Source Reviews: [1](https://www.trustradius.com/reviews/adjust-by-applovin-2023-02-05-16-23-02), [2](https://www.trustradius.com/reviews/adjust-attribution-2022-04-26-09-47-22), [3](https://www.trustradius.com/reviews/adjust-attribution-2020-02-25-10-31-47))

### ROI Optimization
Some users praise Adjust by AppLovin for its ability to enhance ROI through effective optimization strategies, citing instances where it helped identify non-performing media channels and stop fraud, ultimately leading to cost savings and improved returns. On the other hand, there are contrasting views, with some users expressing uncertainty or dissatisfaction regarding the platform's ROI optimization capabilities. The ability to measure ROI accurately and the ease of integration are highlighted as positive aspects, but there are also mentions of areas where further enhancements could be beneficial to maximize ROI potential. (Source Reviews: [1](https://www.trustradius.com/reviews/adjust-attribution-2022-07-12-15-03-53), [2](https://www.trustradius.com/reviews/adjust-by-applovin-2023-02-05-16-23-02), [3](https://www.trustradius.com/reviews/adjust-attribution-2021-10-14-08-15-48))

### Campaign Management
Users generally appreciate Adjust by AppLovin's campaign management features for their ability to track, analyze, and measure the performance of marketing campaigns effectively. The platform's anti-fraud technology is highlighted as a strong point, particularly in detecting click spamming and invalid traffic behavior. However, some users express preferences for other platforms like Appsflyer for campaigns with multiple sub-sites due to fewer limitations on tracking link characters. Adjust by AppLovin seems to offer a comprehensive solution for managing campaigns across various media channels, aiding in optimizing campaign performance and providing valuable insights for decision-making. (Source Reviews: [1](https://www.trustradius.com/reviews/adjust-attribution-2022-07-12-15-03-53), [2](https://www.trustradius.com/reviews/adjust-by-applovin-2023-02-05-16-23-02), [3](https://www.trustradius.com/reviews/adjust-attribution-2022-04-26-09-47-22))

### Media and Channels
User sentiment regarding Adjust by AppLovin's media and channels capabilities is diverse. While some users praise its ability to integrate well with various third-party and marketing platforms, allowing for detailed measurements and improved customer journey analysis, others express concerns about limitations, particularly in handling campaigns with multiple sub-sites within each media source. The platform's anti-fraud technology is highlighted as a strong feature, effectively detecting click spamming and invalid traffic behavior. However, there are mentions of character limit constraints on tracking links, which may impact the overall user experience. Despite these mixed opinions, Adjust by AppLovin is recognized for its role in optimizing campaigns across different media channels and providing valuable attribution and reporting tools for media management. (Source Reviews: [1](https://www.trustradius.com/reviews/adjust-attribution-2022-07-12-15-03-53), [2](https://www.trustradius.com/reviews/adjust-by-applovin-2023-02-05-16-23-02), [3](https://www.trustradius.com/reviews/adjust-attribution-2022-04-26-09-47-22))

Adjust Attribution is a versatile platform that has proven to be valuable for various use cases. Avito, for example, relies on Adjust Attribution company-wide to effectively track actions and attributes on their platforms. Users of Adjust Attribution, including marketers and advertisers, find it to be an essential mobile measurement partner. It enables them to track, analyze, and measure the performance of their marketing campaigns accurately.

One of the primary applications of Adjust Attribution is in helping users understand which media channels are most effective in terms of app downloads, usage, and navigation within the app. By leveraging the platform's capabilities, clients can optimize their campaigns across various media channels. This allows them to make informed decisions about resource allocation and tailor their strategies accordingly.

Additionally, Adjust Attribution offers a range of features that facilitate seamless campaign management. Users can configure media settings, set up tracking links, and launch campaigns with ease directly within the platform. The cohort API provides a programmable way to access campaign data, empowering users with the flexibility they need to analyze and utilize the information effectively.

Moreover, Adjust serves as a reliable third-party tracker for the mobile advertising team. It provides comprehensive insights into in-app actions without requiring clients to share their data directly with Google. This feature proves beneficial for clients who prioritize data privacy while still seeking detailed information on campaign performance.

Overall, clients value Adjust Attribution as an attribution platform that integrates seamlessly with their existing systems. It enables them to monitor performance, spending, and quality metrics in a meaningful way. With its broad range of applications and user-friendly interface, Adjust Attribution empowers businesses to make informed marketing decisions and optimize their campaigns across multiple media channels.

Great for creating funnels and tracking: Many users have found the platform to be excellent for creating funnels and tracking their evolution. They have mentioned that it provides a comprehensive set of tools and features that make it easy to build effective funnels and monitor their performance over time. Some users felt the platform offered robust capabilities for funnel creation and monitoring.

Useful cohort analysis and customer segmentation features: Several reviewers have praised the cohort analysis and customer segmentation features, stating that they are useful for their needs. These features allow them to gain valuable insights into user behavior, identify trends, and target specific groups of customers with personalized marketing campaigns. Users have appreciated the usefulness of these features in gaining insights into user behavior.

Seamless integration with third-party apps: Users appreciate the seamless integration of the platform with various third-party apps, allowing them to easily connect and utilize different marketing tools. This integration simplifies workflows, saves time, and enhances overall productivity for marketers using the platform. The ability to seamlessly integrate with third-party apps has been highlighted as a major advantage by multiple reviewers.

Zero

Growth

Pendo.io is a product engagement platform with features for in-app analytics,  surveys and feedback, and guidance.

*Free

Base

Core

Pulse

Ultimate

Pendo.io

Adjust by AppLovin

Mobile Analytics Tools support analysis of mobile and web applications and may correlate data across different applications and platforms. Mobile web analytics platforms supply insights about how site visitors using applications via smartphones or tablets experience the app in their mobile device's browser. App analytics for native smartphone applications allow developers to study user interaction with the app, and leverage this data to guide development.

Mobile Analytics

Likelihood to Recommend

Likelihood to Renew

Support Rating

Cohorts Dashboard.
See your retention rate per channel and per date.

CEO View.
Easily view ad spend per country and per partner in one simple view.

CEO View.
Holistically track ad spend per region and partner using views that make sense.

User Acquisition Dashboard.
Track your profit and performance over time.

Custom Reports.
You decide the most important metrics to include in your view. Bring your team up to speed with fully customizable reports.

Mobile app trends 2022: A global benchmark of app performance

Fintech deep dive: digital currencies 2022 playbook

How Adjust is supporting growth through iOS 14: Solutions and insights for a post-iOS 14 world

Essentials of mobile app attribution: A guide from start to finish

Tableau Desktop

Piano Analytics

Tableau Cloud

growth Manager

Adjust Attribution 2020-02-25 10:31:47

Insider Growth Management Platform (GMP)

Storyly

Adjust by AppLovin 2023-02-05 16:23:02

InMobi

AppLovin Exchange (ALX)

ironSource

mParticle

Adjust Attribution 2022-07-12 15:03:53

Google Ads

Adjust Attribution 2022-04-26 09:47:22

SPAMfighter

TUNE Partner Marketing Platform

Adjust Attribution 2021-10-14 08:15:48

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Not very easy

Requires additional

Easy to navigate

Additional training

Level data

Not very good

Desktop mobile

Old ui

Mobile site

Reporting needs

Mobile app

New users

Marketing tools

Home

Mobile Analytics Tools

Adjust

Adjust Attribution is used company-wide in Avito, helping all departments track actions and attributes on our platforms. CR Conversions and funnels

Great for creating funnels and following their evolution.
Creating use cohorts of some users and share them with marketing tools.

It would be great to have a view where I can aggregate charts of all my platforms combined (ios android desktop mobile site).

As a positive impact it helped us create dashboards for every aspect of the business.
It made us more data-oriented with the possibility to study retention and activation of specific cohorts.

We needed an additional app analysis platform besides Firebase to compare the rightness of the reports. We were unable to use deep links in our app campaigns. And we need a better cohort analysis besides to understand the customer journey better. And Adjust by AppLovin helped us to meet the needs I mentioned.

Cohort Analysis
Customer Segmentation according to choice
Deeplinking
3rd party app integration

User Experience - there are many dimensions in one screen
Just an measurement platform
Not updated features continuously

For the first time, we measure our ROI comes from the apps with the help of Adjust by AppLovin's integration easiness
Improved our product because we could understand the user/download data better
We measured our IOS traffic brings 3 times more ROAS than Android traffic

Firebase and Insider Growth Management Platform (GMP)

Insider Growth Management Platform (GMP), Storyly, Firebase

App Measurement
Audience Builder
Link Builder

Wanted to increase user engagement besides the user acquisition aggressively
For the first time understanding Google ad group success in detail

More growth in app revenue
New apps lunches
More financial market focus

We use Adjust as a mobile measurement partner to track, analyze and measure the performance of our marketing campaigns. It helps us understand which of our media channels works best in terms of app downloads as well as usage and navigation within the app and understand which users are more valuable to us.

Blocks fraudulent installs before validaitng their postbacks
Much cheaper than the competition
Good support team

UI is very confusing and needs a refresh.
Reports are very limited and need more granularity.
Onboarding program for agencies lacks concrete information.

Antifraud tools
Certification program
Webinars and supporting material

It has helped us stop fraud, improving ROI.
Cheaper than the competition improving ROI.
Helped us identify non performing media channels, improving ROI.

AppsFlyer, Singular, mParticle and Branch

mParticle, Branch, Singular, AppsFlyer, InMobi, AppLovin, ironSource

We use Adjust Attribution on behalf of our clients. We use Adjust Attribution's data to optimize the different campaigns in the several media we run daily. We configure media, set up tracking links, and launch campaigns, and we use the cohort API to get the campaign data programmatically

Attribution
Reporting
Very good in-app event tracker

Doesn't provide cohorts for unique events
The reporting UI is not very good
Very slow and old UI

We could increase our revenue in 20% as we support clients with Adjust

AppsFlyer, Google Ads (formerly AdWords), Singular

We use Adjust as an attribution platform to integrate with our clients and monitor our performance, spends and quality metrics

Link creation is often difficult and incorrectly executed by clients
Fraud reporting needs some improvements

Ease of use
Reliability
Accurate reporting

Positive ROI
Ability to work with more clients
Ability to analyze performance and traffic yields

AppsFlyer, Branch, Kochava, TUNE (formerly HasOffers) and SPAMfighter

AppsFlyer, Kochava, TUNE (formerly HasOffers)

Adjust

Overview

What is Adjust?