Skip to main content
TrustRadius
Adjust

Adjust

Overview

What is Adjust?

Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021,…

Read more
Recent Reviews

TrustRadius Insights

Adjust Attribution is a versatile platform that has proven to be valuable for various use cases. Avito, for example, relies on Adjust …
Continue reading

Adjust - Accurate MPP

7 out of 10
February 27, 2018
Incentivized
We use adjust in our mobile advertising team as a third party tracker on clients who prefer not to share their data directly with Google, …
Continue reading
Read all reviews
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Adjust?

Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.adjust.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

84 people also want pricing

Alternatives Pricing

What is AppsFlyer?

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences,…

What is Piano Analytics?

Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide…

Return to navigation

Product Details

What is Adjust?

Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support.

In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition, monetization and measurement.

Adjust Screenshots

Screenshot of Cohorts Dashboard.
See your retention rate per channel and per date.Screenshot of CEO View.
Easily view ad spend per country and per partner in one simple view.Screenshot of CEO View.
Holistically track ad spend per region and partner using views that make sense.Screenshot of Screenshot of User Acquisition Dashboard.
Track your profit and performance over time.Screenshot of Custom Reports.
You decide the most important metrics to include in your view. Bring your team up to speed with fully customizable reports.

Adjust Videos

Adjust Competitors

Adjust Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(27)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Adjust Attribution is a versatile platform that has proven to be valuable for various use cases. Avito, for example, relies on Adjust Attribution company-wide to effectively track actions and attributes on their platforms. Users of Adjust Attribution, including marketers and advertisers, find it to be an essential mobile measurement partner. It enables them to track, analyze, and measure the performance of their marketing campaigns accurately.

One of the primary applications of Adjust Attribution is in helping users understand which media channels are most effective in terms of app downloads, usage, and navigation within the app. By leveraging the platform's capabilities, clients can optimize their campaigns across various media channels. This allows them to make informed decisions about resource allocation and tailor their strategies accordingly.

Additionally, Adjust Attribution offers a range of features that facilitate seamless campaign management. Users can configure media settings, set up tracking links, and launch campaigns with ease directly within the platform. The cohort API provides a programmable way to access campaign data, empowering users with the flexibility they need to analyze and utilize the information effectively.

Moreover, Adjust serves as a reliable third-party tracker for the mobile advertising team. It provides comprehensive insights into in-app actions without requiring clients to share their data directly with Google. This feature proves beneficial for clients who prioritize data privacy while still seeking detailed information on campaign performance.

Overall, clients value Adjust Attribution as an attribution platform that integrates seamlessly with their existing systems. It enables them to monitor performance, spending, and quality metrics in a meaningful way. With its broad range of applications and user-friendly interface, Adjust Attribution empowers businesses to make informed marketing decisions and optimize their campaigns across multiple media channels.

Attribute Ratings

Reviews

(1-6 of 6)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We needed an additional app analysis platform besides Firebase to compare the rightness of the reports. We were unable to use deep links in our app campaigns. And we need a better cohort analysis besides to understand the customer journey better. And Adjust by AppLovin helped us to meet the needs I mentioned.
  • Cohort Analysis
  • Customer Segmentation according to choice
  • Deeplinking
  • 3rd party app integration
  • User Experience - there are many dimensions in one screen
  • Just an measurement platform
  • Not updated features continuously
According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Adjust as a mobile measurement partner to track, analyze and measure the performance of our marketing campaigns. It helps us understand which of our media channels works best in terms of app downloads as well as usage and navigation within the app and understand which users are more valuable to us.
  • Blocks fraudulent installs before validaitng their postbacks
  • Much cheaper than the competition
  • Good support team
  • UI is very confusing and needs a refresh.
  • Reports are very limited and need more granularity.
  • Onboarding program for agencies lacks concrete information.
Adjust is well suited for campaigns where you are going to be using media sources that will trigger a lot of clicks as Adjust's anti-fraud technology tool is very good at detecting click spamming and invalid traffic behaviour. However, for campaigns that will have a lot of sub-sites in each media source, I would prefer to use AppsFlyer which has fewer limitations in terms of the character limits on each tracking link.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Adjust Attribution on behalf of our clients. We use Adjust Attribution's data to optimize the different campaigns in the several media we run daily. We configure media, set up tracking links, and launch campaigns, and we use the cohort API to get the campaign data programmatically
  • Attribution
  • Reporting
  • Very good in-app event tracker
  • Doesn't provide cohorts for unique events
  • The reporting UI is not very good
  • Very slow and old UI
It is very well-suited for big apps that have lots of users. They scale very well and are a little bit less expensive than other alternatives. They have API connections that are suitable for internal attributions and data. I recommend other solutions in some cases, such as cohorts and UI/Agency access.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
We use Adjust as an attribution platform to integrate with our clients and monitor our performance, spends and quality metrics
  • Reporting
  • Event postbacks
  • Link creation is often difficult and incorrectly executed by clients
  • Fraud reporting needs some improvements
Overall Adjust is a reliable platform well suited as an MMP - with some improvements to the link building and auto generated tips it may be a lot more user friendly
February 27, 2020

Great and powerful tool

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adjust Attribution is used company-wide in Avito, helping all departments track actions and attributes on our platforms. CR Conversions and funnels
  • Great for creating funnels and following their evolution.
  • Creating use cohorts of some users and share them with marketing tools.
  • It would be great to have a view where I can aggregate charts of all my platforms combined (ios android desktop mobile site).
- Adjust Attribution is excellent to follow all your marketing actions and their impact on the business using special integrations
- Adjust Attribution allows you to pursue different funnels to calculate CRs following your product integrations and improvements
February 27, 2018

Adjust - Accurate MPP

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use adjust in our mobile advertising team as a third party tracker on clients who prefer not to share their data directly with Google, with clients who'd like more detailed information on in-app actions, or with clients who would like to see more accurate tracking than Google.
  • Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns.
  • Tracking in-app actions on our mobile campaigns.
  • Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs,
  • Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after.
  • The reporting dashboard is not very easy to navigate, it doesn't offer enough options.
  • You can't download granular level data for all channels at once. Adding this as an option would save a lot of time when analyzing the performance and doing reporting.
It allows S2S integration. It's the appropriate choice out of all mobile app tracking software as it is very flexible, shows very accurate data, is easy to learn how to use the dashboards, and offers the option to create tailored audiences. It's not so well structured when it comes to reporting, as its dashboard doesn't allow downloading data in bulk by adding different filters.
Return to navigation