Adobe Firefly - Great for Concepts

I use Adobe Firefly to help bring ideas to life. I use it to prove out high-level creative strategies (instead of searching the internet for examples) and bring products to life that currently aren't in market. The scope is usually on the front-end concept stage NOT the final stage. We find that we prove out the concept and then acquire the budget to go out and actually execute the work. (Although, if a client is on a tight budget we may look to Firefly to help with product visualizations.) The business problem it solves: bringing something to life in a high-res way that would normally just be sketched out or using reference imagery from existing work to prove the point. It helps concepts feel more real so that clients can make well-informed decisions. It helps the creative team save time as well which is of huge benefit in the creation process. The tweaking functions that it offers also make it much better than other Ai tools. Being able to tweak the composition or use reference imagery is helpful and being able to change the ranges for each as well is a benefit.