Real-time engagement with Adobe Journey Optimizer
May 13, 2025

Real-time engagement with Adobe Journey Optimizer

Parija Rangnekar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Journey Optimizer

I’ve mainly used Adobe Journey Optimizer for email campaigns and triggering messages based on live customer behavior and it has also helped us connect channels like email and push to create personalized and real-time interactions. It’s also given us the ability to follow up instantly when a customer browses a product or leaves something in their cart.

Pros

  • i like how easy it is to create impactful campaigns even if you're not super technical
  • it unifies real-time customer data and helps trigger cross-channel experiences
  • the templates are super helpful when I’m not sure how to structure messages

Cons

  • What I dislike is that it has a bit of a learning curve — it’s powerful, but not very beginner-friendly at first.
  • Adobe Journey Optimizer is complicated to implement correctly and completely; honestly, without consultants doing most of it, I don’t think we could’ve done it ourselves.
  • it's helped us improve conversion rates by reacting faster and more accurately to customer behavior
  • we’ve seen higher retention and better campaign performance with less manual effort
  • it’s reduced the time we spend setting up and managing campaigns
It’s super intuitive and doesn’t need a lot of training. I figured out how to use it pretty quickly and now it’s part of my regular workflow. Even non-technical teams can get the hang of it easily.

Do you think Adobe Journey Optimizer delivers good value for the price?

Yes

Are you happy with Adobe Journey Optimizer's feature set?

Yes

Did Adobe Journey Optimizer live up to sales and marketing promises?

Yes

Did implementation of Adobe Journey Optimizer go as expected?

Yes

Would you buy Adobe Journey Optimizer again?

Yes

I’d definitely recommend Adobe Journey Optimizer if you want to make your messaging feel more personal and timely. It’s powerful, but still easy to use day to day and the real time reactions to customer behavior really set it apart for me.

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