Overall Satisfaction with Adobe Marketo Engage
We rely on Adobe Marketo Engage every day to manage our database, campaigns, webinars, reports, and more. Marketo comes equipped with a slew of fantastic features. There is a clear picture of what we need to improve or acquire in our database. Data normalization, tracking, and scoring are all performed using this tool, as is lifecycle stage management. With Marketo Engage, we can better engage and grow our audience. In terms of design, it's straightforward. Our service is superior because we analyze data and run effective campaigns. We can create content that looks great on any device, which enhances our customer relationships.
- This tool benefits our campaigns, webinars, lead scoring, and customer journey management.
- Adaptability in orchestration and the ability to distinguish between insufficient and sound information.
- Adaptable to our needs, with a wide range of features used in various ways.
- Data quality can be maintained/optimized in various ways, and we use different Marketos for different regions.
- Marketo's email and landing page editor isn't very user-friendly.
- The ability to change fields without contacting customer service and the overall user interface.
- Support is slow, and online help is challenging to find.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
- Other
Marketo distributes all Product Launch emails to its clients. Using Marketo, a lead response can be traced. Tracking leads and monitoring their interests can be used by marketing to create targeted email campaigns. Lead management and prospecting are achievable via Marketo lead scoring and automated nurture journeys. The program builder makes it simple to support product launches across multiple products and segments. Intelligent lists and program statuses allow for upsells and cross-sell. We can quickly provide the correct contact information for customer service inquiries, thanks to Dynamic Tokens.
- Salesforce Marketing Cloud Email Studio, Optimizely Data Platform (formerly Zaius) and HubSpot CRM
Marketo is the most flexible email service provider (ESP), making it simple to set up email campaigns with multiple segments and audiences. It's excellent for B2B, mainly promotional messages, but it may integrate with eCommerce transactional emails. Easy-to-understand reports - scoring is changed to fit your needs, which has been an enormous asset.
25,000 to 100,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes