"Adobe Marketo Engage is a vital part of marketing."
December 06, 2021

"Adobe Marketo Engage is a vital part of marketing."

Aurpa Fiza | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

We rely on Adobe Marketo Engage every day to manage our database, campaigns, webinars, reports, and more. Marketo comes equipped with a slew of fantastic features. There is a clear picture of what we need to improve or acquire in our database. Data normalization, tracking, and scoring are all performed using this tool, as is lifecycle stage management. With Marketo Engage, we can better engage and grow our audience. In terms of design, it's straightforward. Our service is superior because we analyze data and run effective campaigns. We can create content that looks great on any device, which enhances our customer relationships.
  • This tool benefits our campaigns, webinars, lead scoring, and customer journey management.
  • Adaptability in orchestration and the ability to distinguish between insufficient and sound information.
  • Adaptable to our needs, with a wide range of features used in various ways.
  • Data quality can be maintained/optimized in various ways, and we use different Marketos for different regions.
  • Marketo's email and landing page editor isn't very user-friendly.
  • The ability to change fields without contacting customer service and the overall user interface.
  • Support is slow, and online help is challenging to find.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
  • Other
Marketo distributes all Product Launch emails to its clients. Using Marketo, a lead response can be traced. Tracking leads and monitoring their interests can be used by marketing to create targeted email campaigns. Lead management and prospecting are achievable via Marketo lead scoring and automated nurture journeys. The program builder makes it simple to support product launches across multiple products and segments. Intelligent lists and program statuses allow for upsells and cross-sell. We can quickly provide the correct contact information for customer service inquiries, thanks to Dynamic Tokens.
Marketo is the most flexible email service provider (ESP), making it simple to set up email campaigns with multiple segments and audiences. It's excellent for B2B, mainly promotional messages, but it may integrate with eCommerce transactional emails. Easy-to-understand reports - scoring is changed to fit your needs, which has been an enormous asset.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

In terms of software, Marketo is a standout performer. It helps us to understand better and manage our company's needs. The most accurate scoring system determines which leads are Hot, Warm, or Cold. It has boosted the quality and quantity of MQLs significantly. We have seen a significant increase in the level of engagement with our leads since implementing our information nurturing and activity tracking processes. A better model and system should be available at the form level to provide default functionality.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
9
Dashboards
9
Standard reports
9
Custom reports
9
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
9