Item: Adobe Marketo Engage
Rating: 9
Author: Katja Keesom

Use Cases and Deployment Scope

At Chapman Bright we help many customers implement and use Marketo according to our best practice standard, helping them to leverage the platform in the best possible way. Our aim is to deliver our customers' success by teaching them how to use the platform, rather than implementing processes for them.

Pros and Cons

Lead scoring and buyer journey management.
High flexibility in orchestration.
Easy to integrate with.
Many options to maintain/optimize data quality.

Email and landing page editor.
General UI.
Reporting.

Using Marketo to Support Sales Goals

Upsell
Cross-Sell
Lead Management
Prospecting / New Business

Our customers have wide-ranging use cases we help them support and Marketo can support each of them. I would say it is especially well suited for Lead Management use cases, as it offers the possibilities to use lead scoring and interest scoring in a very flexible way and with the Revenue Cycle Model it is really easy to keep track of where a person is in their buyer journey.

Number of Contacts (List Size)

Not available

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

Marketo offers many options to build campaigns and run processes in the way you see fit. With all the tools present to create both simple one-off email blasts and complicated multi-step nurture campaigns it offers the marketer a broad range of options to support different kinds of activities. As it also integrates with other platforms easily, you can set up cross-channel campaigns very well. This flexibility does mean there is also a level of complexity, which means learning Marketo for the first time can be daunting. This can be overcome for most users by creating templatized standard programs, which are easy to replicate and customize.

Powerful engine room for your digital marketing stack

Modules Used

Overall Satisfaction with Adobe Marketo Engage