Marketo - Fastest way to get your marketing automated
August 02, 2023

Marketo - Fastest way to get your marketing automated

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight
  • Design studio

Overall Satisfaction with Adobe Marketo Engage

Marketo is our complete automation tool which is used to run our outbound campaigns, run demand gen campaigns, and manage data in form of privacy, emailability, attribution, lead scoring and lifecycle management. All lead gen forms and landing pages are also managed through Marketo. We also use Marketo measure which helps with our attribution model and ROI.
  • Email marketing
  • Predictive scoring
  • Data privacy
  • Lifecycle management
  • Lead generation activities
  • Attribution
  • Reporting dashboards
  • More video tutorials on implentation or activations
  • New features announcements and trainings
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Mostly use Marketo to nurture existing leads and create new leads too

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Ease of use, Marketo ability to integrate with many other platforms, user-friendliness,

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
Not Rated
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
9
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
8
Dashboards
8
Standard reports
9
Custom reports
7
API
8
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated