Things to know before selecting Marketo as your automation platform
December 26, 2021

Things to know before selecting Marketo as your automation platform

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo ABM

Overall Satisfaction with Adobe Marketo Engage

Marketo being a B2B marketing automation platform helps in lead management, CRM, analytics solutions for our clients. The Account-Based Marketing module helps manage leads on an account level and targets them with consistent communications. With munchkin code deployment on websites, Marketo helps in web analytics to a certain level for web personalization for repeat users, tracking anonymous and known users.

Pros

  • Lead Scoring helps in assigning scores based on geo, designation, industry of leads.
  • Account-Based Marketing helps in managing leads on the account level for better targeting.
  • Stream based campaigns helps create customer lifecycle campaigns.
  • Analytics and reporting helps in revenue model, lead pipeline, email performance.

Cons

  • Database integration capabilities for integrating and importing/exporting data into Marketo.
  • Content Management for better management of resources and templates.
  • Ease of integration with CRM apart from Salesforce and MSD CRM.
  • Customization of platform for adding new channels.
  • Upsell
  • Cross-Sell
  • Lead Management
Lead Management for tracking and managing online and offline leads. Customer delight by scheduling and sending automated campaigns on channels such as email, SMS, app, and web push notifications. Customer retention by identifying and sending campaigns to inactive customers. Help CRM team with Sales Qualified leads for better conversion and increase in ROI.
Adobe Marketo Engage integrates well with CRM as compared to other B2B marketing platforms available in the market. The support and service team is one of the best which would guide clients throughout implementation with best practices and capabilities to use the platform. The usability of the tool is also best as compared to the related platforms.
100,000 to 250,000
Both

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage has almost all capabilities for sending and managing B2B campaigns and lead management. The community platform called Marketo nation provides access to useful resources and answers from expert users. For mid to enterprise-level marketing automation deployments Marketo is the suitable platform to choose. CRM integration such as Salesforce and MSD CRM can be completed with ease on Marketo.

Adobe Marketo Engage Feature Ratings

8.4
WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
9.3
Lead nurturing automation
8
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
10
7.5
Calendaring
7
Event/webinar marketing
8
8.0
Social sharing and campaigns
8
8.3
Dashboards
8
Standard reports
9
Custom reports
8
8.5
API
9
Role-based workflow & approvals
9
Customizability
7
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
7

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