Email marketing tool with great analytics
Updated December 25, 2021
Email marketing tool with great analytics
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
- SEO
Overall Satisfaction with Adobe Marketo Engage
Marketo Engage is one of the key tools for email marketing automation in our organization to provide good quality analytics. It is being used for scoring and personalization. It includes to send update/newsletter of company to nurture prospects. Tool has wide range programs to run like email, event, engagement and default. This tool is major for lead generation in organization by email marketing and landing pages creation using design studio. As it says, Marketo is b2b enterprise marketing automation tool and has proved it well for us.
- Custom and personalized emails and landing pages creation.
- Good analytics to target and plan effective campaigns.
- Web Analytics which help to know more about visitor.
- Lead Scoring and web personalization
- UI can be more user friendly. It has room of improvement as compare to available competitors in the market. It is hard sometimes to find some features.
- SEO feature does not work as effective and can have more improvement.
- Nurture program layout should be more graphical to see the lead passing through the sales funnel and its status. It can be done more effectively as finding leads based data is bit difficult.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
We want to increase lead generation using Marketo we are doing lead generation. We are running campaign for the existing database too. Marketo Engage has given us platform to create brand awareness.
Marketo provides personalization, scoring, data normalization, web analytics and custom nurture programs, which are effective compared to its competitors. We evaluated HubSpot along with Marketo and found Marketo Engage more flexible in integration with some of the best tools available. Hubspot is easy to learn and use for SMEs and gives options to edit and update your plans on the go as compare to Marketo. Marketo is for enterprise level scalable B2B marketing automation.
25,000 to 100,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes