Feedback
Updated February 03, 2022

Feedback

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight
  • Campaigns

Overall Satisfaction with Adobe Marketo Engage

I use Adobe Marketo Engage for Digital Marketing. Basically, my work with the [Adobe] Marketo [Engage] tool is to Create programs and campaigns, and also the lead management and event management is there. I also work on the reporting.

Pros

  • Campaign Creation
  • Emails
  • Reporting
  • List

Cons

  • Reporting. We cannot create the views at the time of fetching reports and it is really hard to as we just need data for the few columns.
  • Static List
  • Manually putting the emails into the SL and get them load
  • It fulfills the company need.
  • Easy to use and the outcome is very appericiated
The first best thing about marketo is it give the complete details even the small ones after any emails get send.

Adobe Marketo Engage Feature Ratings

8.8
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
9
Mobile optimization
10
Email deliverability reporting
5
List management
6
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
4.0
Dashboards
5
Standard reports
5
Custom reports
2
10.0
Role-based workflow & approvals
10
Integration with Salesforce.com
10

Customer Experience

Because it is really good product.
Very user friendly.
I did not purchase it by my own.
It is because very less time it happens that it is not working
Satisfied

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Using Adobe Marketo Engage

Digital Marketing
Development and HTML
  • Probably not sure
  • By Automation
  • Interactive
  • Automation
For me Company does this. I am a user for Marketo since 2 years.

Evaluating Adobe Marketo Engage and Competitors

  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
Hypothetical

Adobe Marketo Engage Implementation

yes
  • Implemented in-house
Change management was a big part of the implementation and was well-handled
  • Lists

Adobe Marketo Engage Training

  • Online training
  • in-person training
  • no training
Highly skilled trainer
Explanation was real good
because Marketo docs provide such a deep dive

Configuring Adobe Marketo Engage

Not Sure
Not Sure
No - we have not done any customization to the interface
No - we have not done any custom code
Not Sure

Adobe Marketo Engage Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
Immediate help available
Support understands my problem
Support cares about my success
None
Company is responsible for that.
Not exactly

Using Adobe Marketo Engage

ProsCons
Like to use
Relatively simple
Technical support not required
Well integrated
Consistent
Feel confident using
Slow to learn
Lots to learn
  • Email Creation
  • Fetching Reports
  • There are no customization in Report Section
Yes - Very well

Adobe Marketo Engage Reliability

Very well Scalable

Integrating Adobe Marketo Engage

Easy for me
  • Salesforce
  • FormBox
  • Power BI
I have the knowledge so it was quite easy for me.
  • File import/export
  • Javascript widgets
  • ETL tools
  • AppExchange or similar marketplace
It will make the task much easier to fetch and filter the data

Relationship with Adobe

Upgrading Adobe Marketo Engage

Yes - yep
  • need not to refresh after making the changes
  • Custom column in report section for fetching the data

Comments

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