Marketing Automation Has a Long Way to Go Which Is Why Marketo!
February 03, 2022
Marketing Automation Has a Long Way to Go Which Is Why Marketo!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Marketo Engage
The main reason why we started using this was GDPR in EMEA regions. We wanted to have a platform wherein we can not only send emails but also see the buyer's journey, integrate it with Sitecore and later Salesforce to have systems hand in hand. We create various automated campaigns by creating events, nurture flows, and drip campaigns using this platform now. We also use a scoring parameter for our leads in Salesforce using this platform. Tracking the journey of leads is something that interests inside sales and salespeople which is possible only because of this platform. We can also automate reporting and use tokens to have several emails in diverse languages.
- It help us sync our campaigns well with lead management software like Salesforce
- We can have forms created in Marketo and sync them with SItecore landing pages
- The option of creating nurture flows make us track the buyer's journey and send emails in accordance with the level of person in the buyers journey
- We can make sure that our data is clean using flows in Marketo as well
- We can track a lead using Insights in Salesforce synced with Marketo
- Having an option of checking linked assets with every email or campaign is something I wish we had
- Automating addition of @ in case of at least the public email ids while uploading the list
- Giving us an option to make sure that forms have zip codes filled in accordance with country type
- Its impact is that we are able to abide by GDPR compliance well
- Sales is happy with the insights which is a great parameter for ROI
- We are able to have nurture flows to improve CTR
We used Addemar before GDPR and it was very limited in terms of sending emails and having the landing pages. We are happy with Marketo now wherein we can have a few templates to work with. The easy drag and drop function is very effective for emails and simple landing pages are also possible in Marketo which is great. Marketo made us automate so many things which is why this platform!