A good CRM platform for brands that have unique creative requirements!
April 29, 2022

A good CRM platform for brands that have unique creative requirements!

Mithil Patel | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo ABM
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

We use Adobe Marketo Engage to manage our customer data (inbound lead traffic) from form fills through the website and other paid media campaigns and then market to them integrating email and other native display platforms. Lastly, we use the platform to influence our pipeline reportings and make optimizations to our content based on certain KPIs and progression.

Pros

  • User experience and the design of the platform is very good
  • Customer support and research library
  • Brand presence and networking opportunities are good

Cons

  • I think there is some room for improvement in terms of competitive pricing
  • The tool sometimes has bugs and I wish there was a more clear product road map
  • The platform can get complex at times if you do not have previous experience with an enterprise level tool.
  • Product Launches
  • Cross-Sell
  • Lead Management
  • Product Launches - We use the platform for brand awareness and email campaigns
  • Cross-Sell - We target campaigns to our existing customers to try and cross-sell them other products
  • Lead Management - We use the platform to keep track of our database and segment them further into sales territories, predictive analysis, etc.
Adobe Marketo Engage was the clear favorite among the other platforms we demoed due to the fact that there was such a deep asset library with Adobe in terms of images, templates, and more. This def. made an impact against our requirements and we went ahead with the platform. I feel they do a great job in terms of customer support and sales onboarding too.
10,000 to 25,000
Both

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

No

Did Adobe Marketo Engage live up to sales and marketing promises?

No

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

No

I would rate Adobe Marketo Engage a six on a scale of ten given the fact that they are still leading competitors in many segments like the ease of setting up campaigns, creative templates available, etc. I think they have leveraged that from the parent Adobe brand. Their library of templates and assets is good.

Adobe Marketo Engage Feature Ratings

6.0
WYSIWYG email editor
5
Dynamic content
6
Ability to test dynamic content
6
Landing pages
7
A/B testing
7
Mobile optimization
5
Email deliverability reporting
5
List management
6
Triggered drip sequences
7
7.5
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
8
Automated sales alerts and tasks
8
5.0
Calendaring
5
Event/webinar marketing
5
7.0
Social sharing and campaigns
7
7.0
Dashboards
8
Standard reports
8
Custom reports
5
4.3
API
4
Role-based workflow & approvals
5
Customizability
4
Integration with Salesforce.com
5
Integration with Microsoft Dynamics CRM
4
Integration with SugarCRM
4

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