Robust Platform with Many Available Customizations.
August 12, 2022

Robust Platform with Many Available Customizations.

Marissa Novak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

We use Marketo for all things automation and marketing. For emails, forms, lead scoring, etc., we take advantage of what all Marketo has to offer. When someone submits a contact form on our website, they are stored in Marketo, scored based on other interactions, added to our email newsletter, and then the information is sent to our CRM. Marketo handles a lot of the work for us.

Pros

  • Robust
  • Many capabilities.
  • Easy data management.

Cons

  • Could be more intuitive.
  • More out-of-the-box capabilities versus having to create custom solutions.
Our overall goal, particularly within our marketing department, is to stay top-of-mind. Adobe Marketo Engage makes it easy to plan out communications, give visibility to the sales team who is a "hot" lead, and be able to analyze data effectively to see where we have been doing well in the aforementioned communications.
Prior to Marketo, we used SharpSpring. I will say that SharpSpring is more intuitive to use than Marketo, but it has much less functionality. If you have the time to really learn Marketo, it has much more to offer as well as many more options to customize the solution to your exact needs.
10,000 to 25,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage is ideal for larger companies. It has a lot to offer, but on the flip side, it is a lot spendier than many other automation platforms. Smaller companies likely would not need all of the capabilities, and it would be much too costly for those smaller companies.

Adobe Marketo Engage Feature Ratings

8.7
WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
10
Mobile optimization
10
Email deliverability reporting
8
List management
10
Triggered drip sequences
8
8.8
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
6
6.0
Calendaring
6
Event/webinar marketing
6
7.0
Social sharing and campaigns
7
8.7
Dashboards
8
Standard reports
9
Custom reports
9
8.0
API
7
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
10

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