Item: Adobe Marketo Engage
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

I use Marketo Engage for emails and landing pages, and it's helpful for tracking activity to our various audiences. We send out newsletters regularly and also communications and web pages specifically for events that we're able to tie campaign activity to using Marketo. The system also integrates with our CRM and other marketing tech stack to be able to see who is engaged (prospects, clients, partners).

Pros and Cons

Well organized system
Easy to use
Seamless integration with other applications

Can be complex
Set up and learning processes may take time
Sometimes difficult to drill into specific data to find insights

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Customer Service
Lead Management
Prospecting / New Business
Other

Sales outcomes include upgrading the product suite being used by existing customers, adding on additional features or services, demonstrating higher levels of engagement, increasing lead engagement with prospects, bringing on new customers, and strengthening existing partnerships as well as establishing new ones to drive more business and increase overall revenue for our company.

Alternatives Considered

Act-On Software and HubSpot Marketing Hub

Adobe Marketo seems to have the most robust features although may be a bit more complicated than some of the other systems I've evaluated and used in the past. Overall, the functionality seems to be similar although the overall system seems like it will be able to scale better with a mid-sized and growing company.

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

Marketo Engage seems well suited for any digital campaign. It may not work as well for situations where physical tracking is required, or may need additional integrations with other systems to be able to fully analyze activity outside of the digital realm. If you are using software that doesn't integrate with Adobe Engage, then it may be difficult to garner insights.

Robust Marketing Automation platform that integrates well

Modules Used

Overall Satisfaction with Adobe Marketo Engage