Robust Marketing Automation platform that integrates well
August 26, 2022

Robust Marketing Automation platform that integrates well

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

I use Marketo Engage for emails and landing pages, and it's helpful for tracking activity to our various audiences. We send out newsletters regularly and also communications and web pages specifically for events that we're able to tie campaign activity to using Marketo. The system also integrates with our CRM and other marketing tech stack to be able to see who is engaged (prospects, clients, partners).

Pros

  • Well organized system
  • Easy to use
  • Seamless integration with other applications

Cons

  • Can be complex
  • Set up and learning processes may take time
  • Sometimes difficult to drill into specific data to find insights
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
  • Other
Sales outcomes include upgrading the product suite being used by existing customers, adding on additional features or services, demonstrating higher levels of engagement, increasing lead engagement with prospects, bringing on new customers, and strengthening existing partnerships as well as establishing new ones to drive more business and increase overall revenue for our company.
Adobe Marketo seems to have the most robust features although may be a bit more complicated than some of the other systems I've evaluated and used in the past. Overall, the functionality seems to be similar although the overall system seems like it will be able to scale better with a mid-sized and growing company.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Marketo Engage seems well suited for any digital campaign. It may not work as well for situations where physical tracking is required, or may need additional integrations with other systems to be able to fully analyze activity outside of the digital realm. If you are using software that doesn't integrate with Adobe Engage, then it may be difficult to garner insights.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
8
Calendaring
8
Event/webinar marketing
9
Social sharing and campaigns
8
Dashboards
8
Standard reports
8
Custom reports
8
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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