Adobe Marketo Engage account-based marketing automation delivering faster campaign time-to-market. Saves time and effort.
December 08, 2022

Adobe Marketo Engage account-based marketing automation delivering faster campaign time-to-market. Saves time and effort.

James Comarock | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo ABM
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

What I really admire mostly with Adobe Marketo Engage is the simplicity and the user friendliness which makes the user experience wonderful. Adobe Marketo Engage gives us the complete tool kit to deliver winning lead - and account-based marketing strategies. It helps us to connect with our customers and keeps them coming back, hence saves lots of time and effort and also money.
  • Like I have said Marketo has been very helpful by helping us to connect us with our customers and keeps them coming back, hence saving time, effort and resources.
  • Let AI build predictive audience and segments easily.
  • Personalize experience with active listening and triggered content.
  • 24/7 responsive support and service team.
  • Adobe Marketo is very user-friendly and easy to use. But the UI needs some improvements.
  • Product Launches
  • Upsell
  • Lead Management
  • Prospecting / New Business
We are trying to achieve full ROI on digital marketing.
Marketo helps us to show our customers we understand them by delivering personalized content, delivered at the right time, every time. Also gives the sales and marketing teams the ability to create more coordinated journeys. From emails to landing pages, Marketo Engage uses in-depth, real-time behavioural and demographic data, and AI to personalize users experience, even for the anonymous visitors.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

The best thing with this tool is how they use rich behavioural data, built -in intelligence and sophisticated journey flow to identify and engage our best customers and accelerate the customer experience. The support team has been very phenomenal and outstanding for the last 1 year I have not been delayed any response to my question.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
9
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Dashboards
10
Standard reports
9
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
9