Marketo - Best in Class
June 06, 2023

Marketo - Best in Class

Robyn Hatfield | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

We use Adobe Marketo Engage daily. We use it for email delivery (client newsletters, product updates). We also use triggered campaigns that send specific emails, texts, etc. based on the behaviors of prospects. We provide the right information at the right time to prospects based on their behaviors using engagement programs for nurturing.

Marketo has a large platform eco-system and integrates well with many different applications. We currently integrate Marketo with Salesforce, Slack, On24, Splash, and others.

We use Marketo to move people through the buyer's journey with scoring and/or hand raising and move people into different revenue stages. This allows us to qualify prospects before passing them to sales.

We connect our routing/assignment with Salesforce which allows us to provide a seamless hand off to our sales team.

Pros

  • Scoring - Marketo has a system that is flexible. It allows you to create a very customized scoring model.
  • Buyers Journey - Marketo has many features that allow for you to create a customized buyers journey. Scoring, revenue stages, ability to 'stamp' data in various fields (for tracking) allows you to create a very specific buyers journey for your buyer.
  • Integration with CRM - Marketo integrates really well with so many different applications. It's native sync with Salesforce makes it an even more powerful tool

Cons

  • Because of its complexity and ability to be customized, Marketo has a longer learning curve and requires a dedicated admin.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
  • Other
Our market is a finite market (not a lot of movement in and out of our market). We know who are accounts are. We also have multiple products that are sold to the same institution (but often different buying committees).
Marketo lets us create specific journeys for people that have 1 product or multiple products of ours as well as create journeys for prospects that currently do not have a product.
Marketo provides email marketing services but does so much more.
While Hubspot, SFMC, and ActiveCampaign have more automation, they do not come close to the customization that Marketo allows you to create.
250,000 to 1 million
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Marketo is best in class. Many Marketing Automation Platforms (MAPs) focus on ease of use. That's great, except it usually means you give up the ability to truly customize the program to fit your specific needs.
If you need to customize your buyer's journey, create specific scoring, be able to trigger off of almost anything that you create, and be able to seamlessly integrate with your CRM, Marketo is the best tool.

Adobe Marketo Engage Feature Ratings

9.4
WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
Landing pages
8
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
8.5
Calendaring
8
Event/webinar marketing
9
Not Rated
Social sharing and campaigns
Not Rated
8.3
Dashboards
8
Standard reports
9
Custom reports
8
9.7
API
9
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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