Marketo - Best in Class
June 06, 2023
Marketo - Best in Class
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Adobe Marketo Engage
We use Adobe Marketo Engage daily. We use it for email delivery (client newsletters, product updates). We also use triggered campaigns that send specific emails, texts, etc. based on the behaviors of prospects. We provide the right information at the right time to prospects based on their behaviors using engagement programs for nurturing.
Marketo has a large platform eco-system and integrates well with many different applications. We currently integrate Marketo with Salesforce, Slack, On24, Splash, and others.
We use Marketo to move people through the buyer's journey with scoring and/or hand raising and move people into different revenue stages. This allows us to qualify prospects before passing them to sales.
We connect our routing/assignment with Salesforce which allows us to provide a seamless hand off to our sales team.
Marketo has a large platform eco-system and integrates well with many different applications. We currently integrate Marketo with Salesforce, Slack, On24, Splash, and others.
We use Marketo to move people through the buyer's journey with scoring and/or hand raising and move people into different revenue stages. This allows us to qualify prospects before passing them to sales.
We connect our routing/assignment with Salesforce which allows us to provide a seamless hand off to our sales team.
- Scoring - Marketo has a system that is flexible. It allows you to create a very customized scoring model.
- Buyers Journey - Marketo has many features that allow for you to create a customized buyers journey. Scoring, revenue stages, ability to 'stamp' data in various fields (for tracking) allows you to create a very specific buyers journey for your buyer.
- Integration with CRM - Marketo integrates really well with so many different applications. It's native sync with Salesforce makes it an even more powerful tool
- Because of its complexity and ability to be customized, Marketo has a longer learning curve and requires a dedicated admin.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
- Other
Our market is a finite market (not a lot of movement in and out of our market). We know who are accounts are. We also have multiple products that are sold to the same institution (but often different buying committees).
Marketo lets us create specific journeys for people that have 1 product or multiple products of ours as well as create journeys for prospects that currently do not have a product.
Marketo lets us create specific journeys for people that have 1 product or multiple products of ours as well as create journeys for prospects that currently do not have a product.
Marketo provides email marketing services but does so much more.
While Hubspot, SFMC, and ActiveCampaign have more automation, they do not come close to the customization that Marketo allows you to create.
While Hubspot, SFMC, and ActiveCampaign have more automation, they do not come close to the customization that Marketo allows you to create.
250,000 to 1 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes