Best marketing tool for businesses
November 22, 2024

Best marketing tool for businesses

Jalpa Solanki | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo ABM

Overall Satisfaction with Adobe Marketo Engage

Apart from letting customers design reusable templates and adaptable emails, Marketo lets users modify prospect data in real-time with opt-in and opt-out choices. Enhanced cross-channel contact is ensured by the platform's connectivity with customer relationship management (CRM) systems and other marketing technology (MarTech) solutions.

Pros

  • enable real-time view of how your campaigns are performing
  • marketo allows to create and personalize landing page and email templates
  • easy to use for begginers

Cons

  • it is expensive
  • sometimes the platform hangs
  • good customer service
  • amazing segmentation tools
  • automated tools on the platform let marketing decisions be more guided

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

I recommend Adobe Marketo Engage becuase it is easy to use for beggingers and it enables real-time data analytics. Its flexibility allows highly configurable workflows and segments; its API interfaces simplify operations and raise general efficiency.

Adobe Marketo Engage Feature Ratings

8.4
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
9
Landing pages
8
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
8
Triggered drip sequences
8
8.5
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
9
8.0
Calendaring
8
Event/webinar marketing
8
9.0
Social sharing and campaigns
9
8.7
Dashboards
9
Standard reports
9
Custom reports
8
8.5
API
9
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8

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