Marketo for mature marketing teams!
Updated November 21, 2024

Marketo for mature marketing teams!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

Marketo is used for managing the marketing operations at our business starting with lead management to capture the leads that come in, enrich them and then run nurture campaigns to move them down the funnel and finally we have a handshake with Salesforce which passes it on to the sales folks to work on them. We moved away from another vendor because of the customization that Marketo offers.

Pros

  • Lead management
  • Analytics are rich and detailed
  • Running nurture campaigns

Cons

  • I think the UI can be more friendly
  • Sometimes it takes ages for a non-expert user to pull out a simple report
  • Too many features which I have never used or been exposed to
  • Increased efficiency
  • Product Launches
  • Upsell
  • Lead Management
  • Prospecting / New Business
The primary goal is to get more leads, convert more leads and grow the pipeline. We also ran upsell campaigns and renewal campaigns to make sure we not only keep our existing customers but also expand[ing] certain customers. The last piece we used it for was running offers and onboarding drips through Marketo.
The possibility of running complex marketing campaigns and seamless integration options along with the email editor & detailed analytics was the reason why we went ahead with Marketo over all the other vendors. We were using one of the vendors in the list above but as our marketing matured, it was essential to set the foundation using Marketo in a strong way.
25,000 to 100,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

If you are just starting out or building marketing, then Marketo might be too complex to handle but if you have a mature team and know the segments you want to go after, by all means run Marketo. Do loop in an expert early on to help you through the setup.

Adobe Marketo Engage Feature Ratings

8.1
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
7
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
7.8
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
7
8.0
Calendaring
7
Event/webinar marketing
9
Not Rated
Social sharing and campaigns
Not Rated
8.3
Dashboards
9
Standard reports
8
Custom reports
8
8.5
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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