Marketo for mature marketing teams!
August 11, 2021
Marketo for mature marketing teams!
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Marketo
Marketo is used for managing the marketing operations at our business starting with lead management to capture the leads that come in, enrich them and then run nurture campaigns to move them down the funnel and finally we have a handshake with Salesforce which passes it on to the sales folks to work on them.
We moved away from another vendor because of the customization that Marketo offers.
We moved away from another vendor because of the customization that Marketo offers.
- Lead management
- Analytics are rich and detailed
- Running nurture campaigns
- I think the UI can be more friendly
- Sometimes it takes ages for a non-expert user to pull out a simple report
- Too many features which I have never used or been exposed to
- Product Launches
- Upsell
- Lead Management
- Prospecting / New Business
The primary goal is to get more leads, convert more leads and grow the pipeline.
We also ran upsell campaigns and renewal campaigns to make sure we not only keep our existing customers but also expand[ing] certain customers.
The last piece we used it for was running offers and onboarding drips through Marketo.
We also ran upsell campaigns and renewal campaigns to make sure we not only keep our existing customers but also expand[ing] certain customers.
The last piece we used it for was running offers and onboarding drips through Marketo.
The possibility of running complex marketing campaigns and seamless integration options along with the email editor & detailed analytics was the reason why we went ahead with Marketo over all the other vendors. We were using one of the vendors in the list above but as our marketing matured, it was essential to set the foundation using Marketo in a strong way.
10,000 to 25,000