Streamline Marketing Efforts with Adobe Marketo Engage
January 17, 2023

Streamline Marketing Efforts with Adobe Marketo Engage

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Adobe Marketo Engage

We used Adobe Marketo Engage for lead generation (creating and publishing forms and landing pages),email marketing (sending adhoc and nurture emails), lead scoring (scoring based on behavioral and demographic attributes), and overall for marketing automation to assign leads to respective lead owners, to segment database, to capture attribution data and sync with Salesforce Campaigns

Pros

  • Smart Campaign is the most powerful automation tool available for Marketers today
  • The Salesforce integration is straightforward with minimum errors
  • It can handle easy lead routing automation without paying extra for 3rd party platforms

Cons

  • Email personalization needs to support more complex scenarios like Marketing Cloud
  • Email and Landing page building experience requires an external developer help
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Nurturing leads: Adobe Marketo Engage can facilitate the goal of nurturing leads by providing lead scoring and segmentation capabilities, which allow organizations to target specific groups of leads with personalized campaigns and offers. Personalizing customer interactions: Adobe Marketo Engage can facilitate the goal of personalizing customer interactions by tracking customer behavior on the organization's website and by creating personalized campaigns and offers based on that behavior. Improving marketing ROI: Abode Marketo Engage can facilitate the goal of improving marketing ROI by providing analytics and reporting capabilities that allow organizations to track the performance of marketing campaigns, and by automating repetitive tasks that improve the efficiency and effectiveness of marketing efforts.
While Adobe Marketo Engage is more complex and may require more training to be able to use all its features, but at the end it has more powerful features compared to HubSpot. Adobe Marketo Engage has a broader community in the B2B space and you can find you answers simply by Googling about them. Being part of Adobe brings an extra protection when it comes to the safeguard your company data.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

No

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Account-based marketing:Abode Marketo Engage can be used to target specific accounts and to create personalized campaigns and offers for those accounts. Event marketing: Adobe Marketo Engage can be used to create and manage event registration forms, to send targeted email campaigns to attendees, and to track the success of the event. Marketing automation: Adobe Marketo Engage can be used to automate repetitive tasks such as sending follow-up emails, updating lead records, and triggering workflows based on specific actions Website personalization: While it provides website personalization, the solution can be improved to align with web personalization solutions.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
5
Dynamic content
5
Ability to test dynamic content
5
Landing pages
7
A/B testing
7
Mobile optimization
4
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
Lead nurturing automation
7
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
5
Event/webinar marketing
6
Social sharing and campaigns
3
Dashboards
3
Standard reports
3
Custom reports
7
API
8
Role-based workflow & approvals
4
Customizability
4
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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