Adobe Marketo Engage Feedback
July 19, 2025

Adobe Marketo Engage Feedback

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Web Personalization

Overall Satisfaction with Adobe Marketo Engage

We primarily use Adobe Marketo Engage for campaign execution, landing page creation, and email design to effectively target leads and promote our products and services. It plays a key role in our day-to-day lead engagement efforts, helping us drive interest and maintain consistent communication.

Pros

  • In Design Studio where easily create assets and manage forms. Also easily drag fields in form
  • Good interface to create campaigns easy to understand and execute
  • Great interface of Admin where each thing easy to understand

Cons

  • In Landing Page editor, Adobe can introduce drag and drop functionality so that we can easily re-sequence the sections
  • Need to improve in newly launched email editor
  • A global search option for assets across workspaces would improve efficiency.
  • Great version of segmentation and dynamic content that helps to deliver personalized information to user
  • Nurture programs which are great and easy to set to help to engage customers
  • But lack of drag and drop feature in landing page make things time consuming so this area should be improved.
  • Customer Service
  • Prospecting / New Business
Less than 10,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

No

Adobe Marketo Engage is highly effective for campaign setup and execution, especially when it comes to adding filters and triggers. Defining audience criteria is also straightforward and user-friendly.
However, when it comes to creating landing pages, it still requires manual coding with HTML. Introducing a drag-and-drop landing page builder would greatly benefit users by eliminating the need for coding and making the process more accessible and efficient.

Adobe Marketo Engage Feature Ratings

4.9
WYSIWYG email editor
6
Dynamic content
6
Ability to test dynamic content
4
Landing pages
5
A/B testing
5
Mobile optimization
Not Rated
Email deliverability reporting
4
List management
4
Triggered drip sequences
Not Rated
5.0
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
5
Automated sales alerts and tasks
5
Lead segmentation and distribution
5
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
5.0
Dashboards
5
Standard reports
5
Custom reports
5
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
Not Rated

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