Lead & list management, done right.
April 29, 2024
Lead & list management, done right.
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Web Personalization
- Marketo Analytics
Overall Satisfaction with Adobe Marketo Engage
Customer Relationships Management tool through which our entire business sends all of its global marketing emails, across every single region (EMEA to APAC to AMERS). It has our lead management model within this, so that we can track and report on all email marketing and how this directly relates to leads and opportunities - we have integrations in place therefore with Salesforce and Netsuite and PowerBI. Our primary users are the Marketing Operations Team who are based in Romania, but we also have seats and access for several regional marketeers who are able to then create emails within Adobe Marketo Engage themselves and track the reporting. We do a lot of sophisticated audience segmentation within the platform.
- Audience segmentation
- List building
- Email marketing
- Lead score model development
- Integration with Salesforce
- Overall user interface more modern
- Better ways to link to folders/collaborate
- Better email marketing templates within tool
- Optimised lead conversion
- Increased employee efficiency
- Optimised nurture marketing campaigns
- Streamlined reporting
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
We use Adobe Marketo Engage for all the scenarios, to try and achieve sales outcomes. We send new product announcements, feature announcements to existing clients, manage our lead scoring model, send general prospecting/new business emails and content marketing, and also service some of our new clients with a welcome and onboarding flow.
Adobe Marketo Engage is one of the best email sending platforms I have worked with, because there is so much you can do on a lead scoring area and also then connect this to other platforms such as Salesforce. It allows for seamless reporting and working alongside sales colleagues. We chose Adobe Marketo Engage because it allows for more sophisticated audience segmentation and management of ongoing large scale nurture flows across a number of complex criteria.
100,000 to 250,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes