Photoshop an essential software for any marketing agency
August 24, 2021

Photoshop an essential software for any marketing agency

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe PhotoShop

As an agency that works with multiple global corporate clients, it is essential for our design team to deliver top notch designs that please our clients and can deliver on their core marketing messages wether through social media or outdoor billboard.

To achieve that, our designers selected Adobe Photoshop as the main software to assist them in performing their work.

This powerful platform offers them with the tool necessary to create all shapes of designs, from simple object cutouts, to complex layers of designs and masking. In addition, over the years, we've developed many templates that are easy to use and allowed our non-designer employees to create social media posts on the go, without the need for extensive knowledge of Photoshop.

  • Quite easy to learn, and the internet is filled with free tutorials
  • Masking objects allows our designers to edit photos without risking loss or corruption of design ( it allows us to cut out unnecessary parts and test creative concepts and filters)
  • One of the first platforms to innovate layered designing, and one of the most robust with features related to it
  • While it is easy to find tutorials, applying them can be slightly overwhelming for new users due to the high number of tools and features within the programme. It would definitely benefit from having a beginner's friendly custom interface mode.
  • Adobe creative suite can be very expensive, especially if you are looking to use 1 or 2 softwares out of the bundle.
  • Easy creation of templates that can be used by beginners and experts alike.
  • Cloud sync allows us to access our designs from multiple users and devices.
  • We are able to retain our top clients as our design team is able to deliver high quality work all the time.

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Knowledge of using Adobe Photoshop is essential for any designer whether they are looking to work in corporate companies or as a freelancer.
This robust tool will allow any designer to shine and to showcase their creative talent with ease. And non-designer marketers should also have basic knowledge of the platform as it is an important weapon to add to their arsenal.