The Positives and Negatives of AdRoll
October 13, 2019

The Positives and Negatives of AdRoll

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with AdRoll

AdRoll is being used in the digital media department across two of our clients. It has allowed us to do dynamic re-targeting for a small client of ours that has several events on any given day.

Pros

  • Dynamic Retargeting -- We have not been able to find another partner that has allowed us to do this in the same way.

Cons

  • Customer service: sometimes the response times are not the best.
  • Fixing problems: a lot of times if we have a problem AdRoll reaches out to a lot of their engineers and they are unable to find a solution.
  • Management: we have had issues with our AdRoll team and really taking the time on our accounts.
  • We have seen a mostly positive impact by using AdRoll. It continues to be a top converting partner for the clients that we have it on.
AdRoll really excels in dynamic re-targeting. That is what sets it apart from other vendors that we use, and is one of the only reasons why we continue to use it.

AdRoll Feature Ratings

Ad Campaigns
6.0
Ad campaign creation
6
Ad deployment
4
Display advertising
6
Ad display and retargeting segmentation
8
Sequence targeting
Not Rated
Ad Network Integration
Not Rated
Data Transfer
Not Rated
DSP integration
Not Rated
Ad Reporting & Analytics
4.0
Ad dashboards
4
Ad performance reports
4
Ad conversion tracking
4
Ad attribution reporting
4
Cross-channel ad management
Not Rated
Ad forecasting and optimization
Not Rated

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