TrustRadius
Amazon Simple Email Service is powerful, flexible, and valuable
https://www.trustradius.com/transactional-emailAmazon Simple Email ServiceUnspecified8.538101
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July 25, 2018

Amazon Simple Email Service is powerful, flexible, and valuable

Score 10 out of 101
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Overall Satisfaction with Amazon Simple Email Service

I've used several email service products over the years, mainly SendGrid, MailChimp, and SES. In my role as a consultant, I aim to recommend the best tool for the business problem being solved. While most companies can get away with stock or lightly modified SaaS solutions, if email is absolutely core to your business, I'd recommend Amazon's Simple Email Service. It provides the lowest pricing outside of building up your own sender reputation while providing the same flexibility and performance, especially if your application servers are already in AWS.
  • Great pricing
  • Amazing performance when accessed from inside AWS
  • Granular API provides great amounts of flexibility
  • Improve performance when accessed from outside AWS
  • Improve web interface capabilities
  • Lowered costs
  • Quicker turnaround on unique feature requests
I'd recommend SendGrid and MailChimp to most smaller business that can't dedicate engineers solely to their email pipeline. The price/value ration is fair and the tools are fairly flexible for the intended use cases. It's often a good idea to start to start there and only pivot later when needed.
While most companies can get away with stock or lightly modified SaaS solutions, if email is absolutely core to your business, I'd recommend Amazon's Simple Email Service. It provides the lowest pricing outside of building up your own sender reputation, while providing the same flexibility and performance, especially if your application servers are already in AWS.

The drawback to all this power is that you need to dedicate engineering resources to building, modifying, and maintaining your email pipeline. If you can't justify those expenses, go with a SaaS product.