Mobile Advertising Platforms

All Products

(1-25 of 67)

1
OnClickA
0 reviews

OnClickA is a performance-driven global self-serve ad network for advertisers and publishers. Boasting over 4 billion daily impressions, advertisers can use OnClickA to access targeted traffic through various pricing models like CPM, CPC, or CPA.

OnClickA offers diverse ad formats and monetization support. Advertisers get real-time campaign optimization and advanced analytics. Meanwhile, publishers get high fill rates, real-time statistics,…

2
ArcPlay.ai
0 reviews

ArcPlay.ai is a plug-n-play SDK for mobile apps that provides users with the opportunity to earn in-app rewards by playing ad monetised HTML5 games inside the app. ArcPlay.ai can sit just beside the existing Rewarded Video Ad and Offerwall cards on a rewards listing page.
ArcPlay complements existing rewarded video and offerwall features without competing with them. Instead, it serves as a vital step in the user journey, converting more rewarded video users into offer wall or in-app purchase users, with the goal of maximizing revenue potential without cannibalizing existing monetization strategies.…

3
AdPumb

AdPumb is an app monetization platform that assists app developers or publishers in earning more revenue through app monetization functions. Its mediation solutions help publishers to connect with Demand Side Platforms.

4
Google AdMob

AdMob is a mobile advertising platform acquired by Google in 2010.

5
PubScale
0 reviews

In game development, game creators seek a reliable and effective solution to monetize their hard work. PubSale aims to provide game developers with a platform designed to maximize profits while minimizing the complexities of monetization.


Why PubSale?

1. Streamlined Monetization: PubSale simplifies the monetization journey, offering a range of user-friendly tools and features that make the process of turning game creations into revenue a straightforward one.…

6
Groundhog Technologies

Groundhog Technologies was…

7
Taboola

Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.…

8
TECOBI
0 reviews

TECOBI is a communication and advertising platform for the automotive industry.

9
GroundTruth

GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.

10
InMobi

Miip is a mobile advertising platform based on curated content from InMobi headquartered in Singapore.

11
AppLovin Exchange (ALX)

AppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California.

12
Clickky
0 reviews

Clickky is a full-stack platform for mobile advertisers and publishers that offers both programmatic and performance solutions for demand and supply partners. Clickky focuses on the growth of its own SSP and RTB Marketplace.

The platform partnered with some of the world’s top DSPs. The vendor says the platform serves up to 1 billion impressions daily via its RTB Marketplace. Clickky provides iAB-compliant inventory and m…

13
Swace
0 reviews

Swace is a social gaming application that rewards its users for engaging with branded content and spreading the word out of associated brands in a fun and interactive way. Via the Swace app, which is already in Beta testing with future features currently in development, any brand, product, or service provider can launch a social gaming campaign, that has been tailored and develop…

14
Yahoo Native

Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native…

15
Apple iAd

Apple's iAd is a mobile advertising and app-monetization solution.

16
Fluid Ads Digital Advertising Platform

The Fluid Ads Platform provides the ability to:
- Create digital display adverts using an Ad Builder tool.
- Target the audiences to reach anywhere in the world at any time with its geo targeting and geofencing system.
- Select and manage the channels and websites where…

17
Bannerwise
0 reviews

Bannerwise makes it possible to create professional HMTL5 banner ads. According to the vendor, it allows thousands of businesses to scale-up their banner production, optimize their display campaigns and improve their workflow.

According to the vendor,…

19
plista GmbH
0 reviews

plista GmbH, based in Torstrasse, Berlin, is a global platform for data-driven native advertising. They offer advertisers…

20
HYBE
0 reviews

HYBE is a mobile programmatic Demand-Side Platform (DSP) designed for app developers to streamline user acquisition and retargeting through AI-enhanced advertising technologies. The platform features audience building, API integrations, machine learning algorithms for ad buying, and…

21
Basis DSP

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

22
Adsterra Network

Adsterra is an ad network with a Partner Care approach, serving over 30 billion ad impressions per month worldwide. It works with 12K+ direct publishers and 9K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals.

Advertisers may choose between a self-serve platform with automated onboarding and live-chat support or working through a personal manager…

23
Purchasely
0 reviews

No-code subscription optimization platform

Purchasely is a no-code platform for optimizing In-App Subscriptions. Boasting a user-friendly interface, it lifts technical barriers letting non-develop likes and anyone build and run highly designed paywalls and A/B tests. Purchas…

24
ironSource

ironSource (or Supersonic before ironSource and Supersonic merged under the ironSource brand) is a mobile app monetization and mobile advertising application. ironSource (the company) is headquartered in Tel Aviv.

25
Smaato

Smaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition.

Learn More About Mobile Advertising Platforms

What are Mobile Advertising Platforms?


Mobile advertising platforms provide the infrastructure to publish ads on smartphones and tablets. The platform acts as a broker between advertisers (advertising agencies, businesses, and individuals) and publishers for the purpose of buying, managing, and placing ads on popular mobile ad real estate.


These platforms generally support 3 ways of launching and managing ad campaigns: managed service, programmatic, and self-serve. They are most commonly used by digital and social media marketers or independent advertising agencies. The self-managed option gives small businesses and individuals the flexibility to purchase ad space and manage ad campaigns themselves.


Major mobile advertising platforms can be broken down into the following, sometimes overlapping, categories:

  1. Mobile Ad Networks

  2. Mobile Ad Servers

  3. Mobile DSPs (Demand Side Platforms - supporting the purchase of ads across multiple ad exchanges or social media platforms)


Mobile Advertising Platform software supports ad campaign budgeting and ad targeting. Targeting parameters typically include device type, operating system, location, time of day, customer behavior, and demographics. Increasingly AI is deployed to optimize targeting. Ads can be placed within Google search results, within a mobile app, and on mobile websites. They are supported by a variety of formats: native ads, video ads, interstitial ads, and banner ads.


The platforms support all the major mobile operating systems and offer access to global markets. Most mobile platforms also provide analytics and reporting capabilities to evaluate ad performance. Mobile advertising platforms are often part of larger cross-channel advertising platforms.


Mobile Advertising Platforms Features


Most mobile advertising platforms will include the following features:


  • Managed service, programmatic service, and self-serve options

  • Campaign dashboards

  • Ad budgeting

  • Ad targeting, retargeting, and meditation

  • Placement in search results, mobile apps, mobile websites, push notifications, and SMS

  • Multiple ad formats: native ads, video, interstitial ads, offer-walls, banner ads

  • Content tools for creating ads or uploading ads

  • Mobile advertising ids

  • Support for Android and IOS mobile operating systems

  • Fraud protection

  • Ad campaign tracking and performance analytics


Mobile Advertising Platforms Comparison


Before investing in a new mobile advertising platform, consider the following key points:


  • Target Audience: Identifying your target audience is critical to choosing the right ad platform and tailoring your ad accordingly. Which mobile apps and websites do they spend the most time on? Apps? Gaming? Social Networks? Mobile websites? What are their consumption and search patterns and what devices do they use?

  • Scope and Objectives: What are your ad objectives? What is your budget? Do you prefer specific ad formats? Video? Do you require delivery across multiple advertising networks or do you want to advertise exclusively on one or two networks (E.g. LinkedIn and Twitter)? How extensive is your need for ad campaign performance metrics and reporting?

  • Fraud Protection: There are opportunities for abuse by advertising networks and mobile ad platforms. For example, some users feel that certain platforms render their campaigns more costly and less effective. Evaluate your choices to ensure the appropriate controls and metrics are in place to identify or help prevent this type of activity.


Pricing Information


There is a wide variety of pricing models for mobile advertising platforms. Many platforms allow you to set your own ad budget and bid for placements.


Some of the different types of pricing models include CPM, CPC, CPI, CPA, and CPE:

  • CPM (Cost per Mille) pricing is calculated as the cost per 1,000 views of the ad.

  • CPC (Cost per Click) pricing is based upon the number of clicks an ad receives.

  • CPI (Cost per Install) bills based upon the number of app installations.

  • CPA & CPE (Cost per Action, Cost per Engagement) calculates the cost based upon specific user actions taken within an app or a game.


The placement of the ad along with its format will dictate the pricing. More coveted ad real estate will be more costly. Ads with more complex formats such as video will be more expensive than banner ads.


Some platforms offer basic plans beginning at $99 per month, ranging to over $5,000 per month offering a set package of ads and services bundled to support your campaigns.


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Frequently Asked Questions

What services do Mobile Advertising Platforms provide?

Mobile advertising platforms support the buying, managing, and placement of ads on mobile devices such as smartphones and tablets. They provide tools for budgeting, ad creation, targeting, and performance evaluation.

What are the benefits of using Mobile Advertising Platforms?

  • Engagement and Personalization: The ability to target a specific audience with personalized ads based on their behavior, location, and demographics.
  • Accessibility and Immediacy: You can reach your audience where they spend much of their time, on their smartphones and tablets, with timely messages.
  • Cost-Effectiveness: Mobile ads are less costly than traditional ad channels. Many feel that mobile advertising is more effective than internet advertising, especially with people spending more and more time on their smartphones.
  • Campaign Performance: Ready ability to track campaign performance and your audience’s response.

What are the best Mobile Advertising Platforms products?

How much do Mobile Advertising Platforms cost?

Most platforms allow you to set your own ad budget. There is a wide variety of pricing models including CPM, CPC, CPI, and CPA. Ad placement and formatting drive the pricing. Some platforms offer basic plans beginning at $99 a month. More expensive plans can cost upwards of $5,000 a month.