Mobile Advertising Platforms Overview
What are Mobile Advertising Platforms?Mobile advertising platforms encompass ad servers, ad networks, programmatic ad buying, or any digital advertising solution that supports advertising campaigns that span video, browsers and mobile display, or in-app ads across mobile platforms (e.g. tablets, smartphones, etc).
Criteo Dynamic Retargeting aims to deliver the right ad at the right moment in the shopper journey. The vendor says Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume. It is used by 18,000 mark…
Yahoo Gemini is Yahoo's offering for mobile and native marketing and advertising, for placing ads where visitors are, wherever they are (i.e., you can advertise on mobile devices). It is related to Yahoo!'s more general advertising platform (Yahoo! Advertising), and itself contains the requisite bud…
AdMob is a mobile advertising platform acquired by Google in 2010.
Apple's iAd is a mobile advertising and app-monetization solution.
AppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California.
MoPub is a mobile ad server now owned and supported by Twitter since the September 2013 acquisition.
Smaato is the eponymous, supply-side publisher platform (SSP) from the San Francisco based company.
Vungle headquartered in San Francisco offers their eponymous mobile in-app advertising technology platform.
Cidewalk is mobile advertising technology from Chitika headquarered in Westborough, Massachusetts.
Adello offers their mobile audience targeting and advertising product, featuring geolocation. Adello acquired HStreaming in 2013 to boost its capabilities.
German company Fyber offers their eponymous mobile advertising and app-monetization platform.
DropIn is a mobile advertising solution built on location intelligence, from CraveLabs in Boston, Massachusetts.
Canadian company Go2mobi offers their eponymous mobile advertising platform.
GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.
Verve Mobile headquartered in Carlsbad, California offers location-enabled mobile advertising technology.
Miip is a mobile advertising platform based on curated content from InMobi headquartered in Singapore.
Chartboost is a mobile-gaming advertising platform from the company of the same name.
Opera Mediaworks, a subsidiary of Opera Software, offers mobile advertising technology.
Mojiva is a mobile ad network from the New York-based company of the same name.
TrialPay is a transactional advertising and app monetization suite of software developed by the company of the same name and acquired by Visa in February 2015.
Israeli company Woobi offers their eponymous in-app or mobile game advertising and monetization technology.
Thinknear is mobile advertising technology acquired by Telenav in 2012.