What are Mobile Advertising Platforms?Mobile advertising platforms encompass ad servers, ad networks, programmatic ad buying, or any digital advertising solution that supports advertising campaigns that span video, browsers and mobile display, or in-app ads across mobile platforms (e.g. tablets, smartphones, etc).
Criteo Dynamic Retargeting aims to deliver the right ad at the right moment in the shopper journey. The vendor says Criteo Dynamic Retargeting consistently wins 90% of competitive performance tests and generates an average 13X return on ad spend at significant sales volume. It is used by 18,000 mark…
Yahoo Gemini was Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. Its former capabilities are now part of Verizon Media Native. The vendor descri…
AppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California.
Smaato is the eponymous, supply-side publisher platform (SSP) from the San Francisco based company.
AdMob is a mobile advertising platform acquired by Google in 2010.
MoPub is a mobile ad server now owned and supported by Twitter since the September 2013 acquisition.
Apple's iAd is a mobile advertising and app-monetization solution.
Vungle headquartered in San Francisco offers their eponymous mobile in-app advertising technology platform.
Cidewalk is mobile advertising technology from Chitika headquarered in Westborough, Massachusetts.
Zemanta, an Outbrain company (acquired 2017) is a demand side content marketing platform (DSP), featuring the ability to allow marketers to programmatically buy native content ads, with targeting features as well. If desired, Zemanta can be bundled with service. Also, Zemanta can be installed as a b…
Adello offers their mobile audience targeting and advertising product, featuring geolocation. Adello acquired HStreaming in 2013 to boost its capabilities.
Canadian company Go2mobi offers their eponymous mobile advertising platform.
DropIn is a mobile advertising solution built on location intelligence, from CraveLabs in Boston, Massachusetts.
Verve Mobile headquartered in Carlsbad, California offers location-enabled mobile advertising technology.
Placecast is a mobile DMP and mobile demand side advertising platform from the company of the same name in San Francisco, California.
GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.
Israeli company Woobi offers their eponymous in-app or mobile game advertising and monetization technology.
Thinknear is mobile advertising technology acquired by Telenav in 2012.
Miip is a mobile advertising platform based on curated content from InMobi headquartered in Singapore.
TrialPay is a transactional advertising and app monetization suite of software developed by the company of the same name and acquired by Visa in February 2015.
Mojiva is a mobile ad network from the New York-based company of the same name.
Opera Mediaworks, a subsidiary of Opera Software, offers mobile advertising technology.