Best MMP on the market
August 11, 2020

Best MMP on the market

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Attribution
  • Marketing Analytics Dashboard
  • Fraud Protection

Overall Satisfaction with AppsFlyer

I've been using AppsFlyer for the past 4 years of working as a User Acquisition Manager and can't imagine my everyday working routine without it. It is a vital tool for analyzing the traffic and measuring the success + it provides some additional features e.g. Protect360 to identify fraud. AppsFlyer is mostly used by the marketing department, but is also useful for the product team.

Pros

  • UI is easy to navigate even if you have 0 previous experience with Appsflyer
  • Raw reports
  • Additional features (Protects 360, Audiences etc.)

Cons

  • No predicted LTV
  • Raw data reports have limitations
  • Retention (daily) is limited to 30 days
  • Over the last few years they started tracking ad revenue too, which is a huge plus.
  • Different options for ad revenue tracking are possible.
  • ROI measurements are very accurate.
  • Soomla
Amazing tool for all mobile marketing needs - from user acquisition to retargeting. It is hard to find any ad network which doesn't have an integration with AppsFlyer, therefore all advertising activities go smoothly. The process of setting up new ad partners is easy and self-explanatory. I definitely recommend using AppsFlyer as a primary MMP.

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