Best MMP on the market
August 11, 2020
Best MMP on the market

Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Attribution
- Marketing Analytics Dashboard
- Fraud Protection
Overall Satisfaction with AppsFlyer
I've been using AppsFlyer for the past 4 years of working as a User Acquisition Manager and can't imagine my everyday working routine without it. It is a vital tool for analyzing the traffic and measuring the success + it provides some additional features e.g. Protect360 to identify fraud. AppsFlyer is mostly used by the marketing department, but is also useful for the product team.
Pros
- UI is easy to navigate even if you have 0 previous experience with Appsflyer
- Raw reports
- Additional features (Protects 360, Audiences etc.)
Cons
- No predicted LTV
- Raw data reports have limitations
- Retention (daily) is limited to 30 days
- Over the last few years they started tracking ad revenue too, which is a huge plus.
- Different options for ad revenue tracking are possible.
- ROI measurements are very accurate.
- Soomla
Comments
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