Aprimo for Tennis
Overall Satisfaction with Aprimo
The WTA Tour uses Aprimo DAM for content management, security preferences, and sharing our content [with] our global stakeholders. The problem Aprimo solves for WTA is security management for user groups allowing us to treat content in different ways for different groups. We have seen success on the Aprimo DAM side and will be expanding to their Public CDN (Brand Portal) to share our evergreen assets.
Pros
- Product Feature Innovation
- Openness for product feedback
- Prompt system service
Cons
- Reporting & Analytics
- Automation of AI Tagging
- Tagging Process
- Streamlined Content Management
- Approved & Downloadable Assets
- Archiving Support
Do you think Aprimo delivers good value for the price?
Yes
Are you happy with Aprimo's feature set?
Yes
Did Aprimo live up to sales and marketing promises?
Yes
Did implementation of Aprimo go as expected?
Yes
Would you buy Aprimo again?
Yes
N/A - was brought in with Aprimo
Comments
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