Aprimo for Tennis
December 23, 2021

Aprimo for Tennis

Nate Marcus | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Marketing Operations

Overall Satisfaction with Aprimo

We have built multiple custom integrations into Aprimo to help our content cycle and workflow management. Currently, we have built connectors to 4 different systems and vetting out how to maximize our efficiency with the DAM.
The WTA Tour uses Aprimo DAM for content management, security preferences, and sharing our content [with] our global stakeholders. The problem Aprimo solves for WTA is security management for user groups allowing us to treat content in different ways for different groups. We have seen success on the Aprimo DAM side and will be expanding to their Public CDN (Brand Portal) to share our evergreen assets.
  • Product Feature Innovation
  • Openness for product feedback
  • Prompt system service
  • Reporting & Analytics
  • Automation of AI Tagging
  • Tagging Process
  • Streamlined Content Management
  • Approved & Downloadable Assets
  • Archiving Support
In 2020, the WTA Tour launched a new brand/logo for the organization & tour. The Aprimo DAM was a one-stop journey for users to come to, download assets, and learn more about brand compliance on how to correctly use the new logo.
we have had bi-weekly calls with the team to review product enhancements, system questions, and any support needed to help the system. For the last 8 months, we have been in a great cycle of communication with reviewing feature sets, implementation, and product discussions.

Do you think Aprimo delivers good value for the price?


Are you happy with Aprimo's feature set?


Did Aprimo live up to sales and marketing promises?


Did implementation of Aprimo go as expected?


Would you buy Aprimo again?


N/A - was brought in with Aprimo
The content management area. We are a case study of providing different content to different groups in the correct format.