Aprimo, journey well done so far
February 24, 2022

Aprimo, journey well done so far

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Marketing Operations
  • Digital Asset Management

Overall Satisfaction with Aprimo

Didn't use native connectors yet but Aprimo provides an incredible mix of two things that makes it integrate with any application in the enterprise. 1. Content Selector - a nice uniform user interface that delivers a targeted content list to search and select from. 2. Rest API - that integrating system can query more information about the selected asset(s) using Aprimo APIs.
We use Aprimo's Plan & Spend Marketing Operations and Digital Asset Management modules on its SaaS offering. It provides a single platform to manage digital assets right from conceptualization of campaign/launch until its usage. Makes it easy to track the readiness and usage of digital assets. Enables tracking and appropriate management of digital rights.
  • Integrated environment
  • Nice user journey
  • Provides modern integration capabilities
  • Well performing applications
  • Not much, if I have to say something then it would be it can expand its native integration capability or provide plug and play framework basis endpoints and data contracts between heterogeneous applications.
  • streamlined content process
  • digital rights management

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Digital Asset Management includes managing different activities on them and usage/track and distribution.